Core Viewpoint - The company reported a significant loss of nearly 100 million yuan in the first three quarters of 2025, raising concerns about its ability to recover in the fourth quarter [2][3][21]. Financial Performance - The company achieved a revenue of 1.68 billion yuan in the first three quarters, a year-on-year decrease of 13.1% [2][5]. - The net profit attributable to shareholders was a loss of 89.21 million yuan, a drastic decline of 603.1% compared to the previous year [3][5]. - The third quarter alone saw a revenue of 649 million yuan, down 14.5% year-on-year, with a net profit of 8.18 million yuan, a decrease of 82.7% [18][19]. Business Segments - The company’s instant beverage segment reported a revenue of 833 million yuan in the first three quarters, marking a 3.92% increase year-on-year, surpassing the revenue from brewed products for the first time [30]. - Conversely, the brewed products segment experienced a revenue decline of 19.68%, attributed to adjustments in shipment schedules to maintain channel health [24][25]. Strategic Initiatives - The company is exploring offline retail by transitioning from pop-up stores to permanent locations, with its first store set to open in Hangzhou [34][35]. - Despite the challenges in the new tea beverage market, the company aims to leverage its brand recognition and production capabilities while addressing its lack of experience in operating physical stores [42][44]. Future Outlook - To offset the losses incurred in the first three quarters, the company needs to achieve nearly 300 million yuan in net profit in the fourth quarter [21][22]. - The company is making adjustments in its brewed product inventory and continuing to innovate in its instant beverage offerings while expanding e-commerce and dining channels [46][48].