Investment Rating - The report maintains a "Buy" rating for the company, with a target price not specified [6][18]. Core Views - The company is experiencing pressure in its inventory management for its brewed products, while the fruit tea segment shows strong growth momentum [2][3]. - The company is expected to enter a recovery phase in 2025, focusing on inventory reduction and expanding marketing efforts through pop-up stores [3][4]. Financial Performance Summary - For 2024, the company is projected to have a revenue of 3.29 billion yuan, a decrease of 9.32% year-on-year, with a net profit of 253.19 million yuan, down 9.67% [5][12]. - The revenue breakdown shows brewed products generating 2.27 billion yuan (down 15.4%) and ready-to-drink products at 973 million yuan (up 8%) for 2024 [2][5]. - The net profit margin for 2024 is expected to remain stable at 7.7%, with a slight increase in the non-GAAP net profit margin [3][13]. Revenue and Profit Forecast - Revenue growth rates are forecasted at 2% for 2025, 8% for 2026, and 6% for 2027, with corresponding net profit growth rates of 5%, 16%, and 10% [4][11]. - The projected earnings per share (EPS) are 0.65 yuan for 2025, 0.75 yuan for 2026, and 0.82 yuan for 2027 [5][12]. Market Position and Strategy - The company is focusing on enhancing its product positioning in the fruit tea market, with a successful strategy reflected in a 20.69% increase in fruit tea revenue [2][3]. - The company plans to adjust its frozen lemon tea product positioning ahead of the peak season to improve sales performance [3][4].

公司报告 | 年报点评报告 香飘飘（603711） 证券研究报告 冲泡加快去库、果茶动能良好 24 年业绩分拆：24 年营业收入 32.87 亿元，同比-9.32%；归母净利 2.53 亿 元，同比-9.67%；扣非净利 2.18 亿元，同比-5.82%。24Q4 营业收入 13.49 亿元，同比-18.06%；归母净利 2.35 亿元，同比-14.94%；扣非净利 2.23 亿 元，同比-17.67%。25Q1 营业收入 5.80 亿元，同比-19.98%；归母净利-0.19 亿元，由盈转亏。分红率 41%，同比-10pct。 冲泡去库存承压，果茶增长势头靓丽。 分产品看：24 年冲泡类/即饮收入 22.71/9.73 亿元，同比-15.4%/+8%，即 饮收入占比+4.9pct 至 30%。 1、24 年冲泡销量同比-14%、价同比-2%，受外部消费环境变化及内部策略 调整，公司冲泡的库存、价盘稳定性受到影响；Q4 开始坚持以终端动销为 原则，积极去库稳价，目前库存已回归良性水平。 2、24 年即饮销量同比+11%、价同比-3%，其中果汁茶收入 7.8 亿、同比 +20.69%，聚集果茶策略成效显现；冻柠 ...