苹果市场2026年年报 苹果：万树垂珠摇欲坠，一朝风起散作尘 ——2025年苹果市场回顾与2026年展望 方正中期期货研究院 农产品团队 侯芝芳 Z0014216 摘要： 2025年苹果期价走势大致可以分为两段，上半年以区间震荡为主，下半年为趋势 性上涨。年度上涨行情主要集中在下半年。本轮上涨的核心驱动是天气因素的持续不 利，导致供应端预期被不断向下修正。具体来看，产区不利天气贯穿了苹果生长的关 键时期：花期部分主产区遭遇降温、大风；生长期又出现阶段性持续干旱；进入收获 期后，部分产区再度迎来持续阴雨天气。多重不利天气的叠加效应，使得供应端矛盾 逐步凸显并加剧。最终，产量、优果率下降、入库量都是预期下沿兑现，推动了苹果 期价的此轮上涨行情。 风险提示：交割博弈变化导致多头情绪退潮、产区再度出现超预期的不利天气。 | 第一部分 长期走势与2025年行情回顾 | 3 | | --- | --- | | 一、期货市场走势分析 3 | | | （一) 长期走势分析 3 | | | （二）2025年走势分析 | 6 | | （三）期货成交与持仓情况 7 | | | 二、现货市场走势分析 8 | | | 第二部分 苹果供 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [3] Core Views - The company has received a significant milestone with the issuance of the Hong Kong stock issuance filing notice, indicating progress in its internationalization strategy [7] - The company reported strong growth in Q3 2025, with notable performance from its new product lines, particularly the "补水啦" (Brew Water) brand, which is expected to reach annual revenues of 3-3.5 billion yuan [8][9] - The issuance of H shares is expected to alleviate market concerns regarding dilution, as the proposed issuance of up to 66.446 million shares represents only 11.3% of the total post-issuance share capital [9] - The company aims to utilize the funds raised from the H share issuance for overseas capacity expansion, supply chain optimization, and brand marketing [9] - The company is focusing on diversifying its product offerings and enhancing its market presence, with plans to launch new products such as fruit juice tea and Hong Kong-style milk tea [9] Financial Projections - The company is projected to achieve revenues of 215.2 billion yuan in 2025, 270.1 billion yuan in 2026, and 331.3 billion yuan in 2027, with year-on-year growth rates of 35.9%, 25.5%, and 22.7% respectively [10] - The net profit attributable to the parent company is expected to reach 46.2 billion yuan in 2025, 58.3 billion yuan in 2026, and 73.3 billion yuan in 2027, with growth rates of 38.9%, 26.3%, and 25.7% respectively [10] - The current price-to-earnings (P/E) ratios are projected to be 30, 24, and 19 for the years 2025, 2026, and 2027, respectively, indicating a relatively low valuation compared to historical levels [10] Investment Recommendations - The report emphasizes that the current valuation has reached a near historical low, reinforcing the "Buy" recommendation [13] - The company is positioned for long-term growth through its national, platform, and international strategies, with the H share issuance signaling potential breakthroughs in both innovation and overseas expansion [13]

Summary of Conference Call on Energy Drink Industry Industry Overview - The energy drink industry is experiencing significant growth, with the company achieving a sales revenue of 20.0213 billion yuan in the fiscal year 2025, close to the challenge target of 21.5 billion yuan [1][3] - The fiscal year 2026 sales targets are set at a basic target of 27.1 billion yuan, an execution target of 28 billion yuan, and a challenge target of 29 billion yuan, requiring a growth rate of 34.7% [1][5] Key Product Categories Energy Drinks - Sales for energy drinks reached 16.553 billion yuan in fiscal year 2025, with targets for 2026 set at 20 billion yuan (basic), 20.4 billion yuan (execution), and 21 billion yuan (challenge) [1][7] - The strategy focuses on single-point increments, promoting a 12-pack of 250 ml gift boxes, and shifting channel focus from rural to high-end locations such as offices and gyms [1][6] Hydration Products - Hydration products performed well, achieving 2.932 billion yuan in sales for fiscal year 2025, with targets for 2026 set at 4 billion yuan (basic), 4.3 billion yuan (execution), and 4.6 billion yuan (challenge) [1][8] - The company plans to expand its network from 3.42 million to 4 million points in 2026, with an overall target of 4.95 million points [1][8] Juice Tea - Juice tea, launched in February, generated 503 million yuan in sales by October, with 2026 targets of 700 million yuan (basic), 800 million yuan (execution), and 1 billion yuan (challenge) [1][9] - Currently, only energy drinks, hydration products, and juice tea have surpassed the 500 million yuan sales threshold [1][9] Strategic Initiatives - The company plans to increase its own freezer deployment to 60,000 units in 2026, despite facing competitive market pressures [1][13] - The focus will be on channel construction, particularly in campuses, office buildings, and breakfast/afternoon tea markets, promoting zero-sugar and zero-calorie products to attract white-collar and fitness consumers [2][6] Financial Management - The company expects a decrease in expense ratio by 0.3 percentage points in fiscal year 2026, despite increased terminal construction costs and high costs for self-owned freezers [4][14] - As of October, the overall inventory coefficient was 2.6, corresponding to approximately 78 days of inventory, which is stable compared to the previous year [4][18] Market Dynamics - The energy drink market holds nearly 80% market share, followed by hydration products and juice tea [10] - Seasonal impacts are noted, with energy drinks performing well overall, while other categories like hydration products showed declines in October [21][22] Organizational Adjustments - The company is restructuring its organization to enhance operational efficiency, particularly in larger regions, by dividing them into smaller management units [16][17] Conclusion - The energy drink industry is poised for growth with ambitious targets for 2026, focusing on product innovation, strategic channel development, and effective inventory management to navigate competitive pressures and seasonal fluctuations [1][2][10]

Investment Rating - The investment rating for the company is "Outperform" (Maintain) [1] Core Insights - The company continues to experience rapid revenue growth, with a 34.1% year-on-year increase in revenue for Q1-Q3 2025, reaching 16.84 billion yuan. The net profit attributable to the parent company also saw significant growth, with a 38.9% increase [3][4] - The strong performance is driven by the exceptional sales of electrolyte water and fruit tea, leading to an upward revision of net profit forecasts for 2025-2027 [3] - The company has maintained a high growth trajectory, particularly in its "Bup Shui La" product line, which saw a remarkable 135.1% year-on-year growth due to increased market coverage [4] Financial Performance Summary - For Q3 2025, the company reported a single-quarter revenue of 6.01 billion yuan, a 30.4% increase year-on-year, and a net profit of 1.39 billion yuan, reflecting a 41.9% increase [3][4] - The gross profit margin slightly decreased by 0.6 percentage points to 22.7%, while the net profit margin improved by 1.85 percentage points [5] - The company’s revenue projections for 2025-2027 are 20.98 billion yuan, 25.24 billion yuan, and 28.98 billion yuan, respectively, with corresponding net profits of 4.497 billion yuan, 5.698 billion yuan, and 6.611 billion yuan [8][10] Product Performance - The company's energy drink segment grew by 19.6% year-on-year, while "Bup Shui La" experienced a staggering 135.1% growth, indicating strong market demand and effective distribution strategies [4] - The performance across different regions shows varied growth, with significant increases in East China and North China, both exceeding 30% [4] New Product Development - New products are expected to continue driving revenue growth, with the company leveraging its digital marketing capabilities to enhance product visibility and market penetration [6]

Group 1: Industry Overview - JD Logistics plans to purchase 3 million robots, 1 million unmanned vehicles, and 100,000 drones over the next five years, indicating strong optimism about the rapid advancement of technology in the logistics supply chain [3] - The growth in domestic traffic is accelerating the deployment of 5.5G, and the recovery of demand in overseas markets is driving performance improvements in companies like Xintian Technology and Shuo Beid [3] Group 2: Advanced Manufacturing - Huichuan Technology emphasizes its leading position in industrial automation and joint power businesses in China, forecasting annual revenue to exceed 40 billion, with a focus on expanding overseas [6] - The company sees significant growth potential in smart robotics and digital energy management, with positive feedback on humanoid robots from various domestic and international manufacturers [6] Group 3: New Energy Sector - Guoxuan High-Tech reported Q3 revenue of 10.114 billion, up 20.68% YoY, and a net profit of 2.167 billion, up 1434%, although the profit surge is attributed to non-sustainable financial asset valuation changes [7] - The company faces operational pressures with a significant increase in inventory and accounts receivable, indicating a need for caution regarding operational quality and turnover [7] Group 4: Consumer Sector - Jieya Co. achieved revenue of 565 million in the first three quarters of 2025, a 38.4% YoY increase, with Q3 revenue growth accelerating to 255 million, up 107.2% YoY, driven by a shift of wet wipes production to outsourcing by international brands [9] - Dongpeng Beverage reported revenue of 16.844 billion in the first three quarters, a 34.13% YoY increase, with Q3 revenue of 6.107 billion, up 30.4% YoY, benefiting from reduced sales expenses and increased fair value changes [10] Group 5: Bond Market Analysis - The bond market experienced slight upward movement in yields, influenced by easing US-China trade tensions and a stable equity market, although the sentiment was initially strong due to expectations of monetary policy easing [12] - The bond market's main focus is not on fundamentals, and while there are opportunities for rate cuts, a triggering event is necessary for a downward trend in bond yields [12]

Summary of Conference Call Notes Industry Overview - The health supplement market is benefiting from an aging population and increased health awareness, with an expected growth of approximately 5% by 2025. The Douyin channel saw a growth of about 60% in the first half of the year [1][2] - The dairy sector, particularly cheese and low-temperature milk, is performing well. Miao Ke Lan Duo's B-end market demand is strong, with a growth rate exceeding 30% in the first three quarters of 2025, and an expected growth of 40-50% in the fourth quarter and 2026 [1][3] - The ready-to-eat food chain brands like Juewei, Zhou Hei Ya, and Babi are adapting their store formats to meet consumer demands, with Babi achieving significant same-store sales growth after store renovations [1][3] Key Companies and Performance - HH International Holdings is excelling in the adult health supplement sector, with online sales accounting for over 70% and Douyin channel growth reaching 80% [1][2] - Minsheng Health is actively launching new products targeting younger consumers, such as smoking cessation and anti-hair loss products [2] - Xiluyuan is increasing its market share in the low-temperature milk sector, with a projected net profit increase of about 1 percentage point in 2025 [3] Investment Opportunities - Investment opportunities in the dairy industry are cyclical, focusing on raw milk and beef cattle cycles. A balance point in raw milk supply and demand is expected in the first half of 2026, with beef cattle prices already on the rise [1][3] - Upstream farms like Youran Agriculture, Modern Farming, and China Shengmu are seen as having strong investment potential [1][3] - The beverage sector is facing weak overall demand in 2025, with the liquor segment, particularly baijiu and beer, under pressure. The baijiu sector remains one of the few negative return segments in a bull market, reflecting pessimistic market expectations [2][4] Future Outlook - For 2026, attention is drawn to leading companies with favorable fundamentals, such as Yanjing Beer, Dongpeng Special Drink, and Moutai, which are expected to achieve valuation switches [5] - Companies in distress, particularly within the baijiu sector, may exhibit better-than-expected performance [5] Market Sentiment and Catalysts - Current market sentiment towards the baijiu sector is gradually becoming optimistic, despite third-quarter reports showing continuous downward adjustments in performance. Stock prices have not seen significant fluctuations, indicating some desensitization to negative reports [6] - Potential catalysts include improved sales during the Spring Festival and a low base effect in the second quarter of next year due to this year's alcohol ban, which may lead to a sales recovery [6] - The structural destocking of baijiu channels began in early 2025, with inventory issues expected to ease as product flow improves [7] Notable Companies in Beer and Beverage Sectors - In the A-share market, Dongpeng Special Drink and Yanjing Beer are highlighted. Dongpeng is experiencing rapid growth, but revenue growth may slow due to high base effects. Yanjing Beer, despite revenue declines from the alcohol ban, is meeting profit expectations [8] - In the Hong Kong market, Nongfu Spring is noted for strong performance in packaged water and Oriental Leaf products, although future growth may stabilize [8]

Summary of Dongpeng Beverage Conference Call Company Overview - **Company**: Dongpeng Beverage - **Industry**: Beverage, specifically focusing on energy drinks and functional beverages Key Points and Arguments 1. **Revenue Growth Potential**: Dongpeng Beverage aims to achieve significant revenue growth through new product categories like electrolyte water and juice tea, with a long-term revenue target of 35 billion RMB or higher [2][4][11] 2. **Southeast Asia as Target Market**: Southeast Asia is identified as the primary region for Dongpeng's international expansion due to its rapid economic growth and demographic advantages, with a population of approximately 700 million [2][5] 3. **Energy Drink Market Size**: The energy drink market in Southeast Asia is projected to reach 4.2 billion USD (approximately 30 billion RMB) by 2024, with Vietnam, Cambodia, and Thailand accounting for over 70% of the market [6][12] 4. **Vietnam Market Dynamics**: Vietnam is the largest energy drink market in Southeast Asia, expected to reach nearly 1.5 billion RMB in 2024, with a stable market dominated by brands like Red Bull and Pepsi [7][8] 5. **Cambodia Market Characteristics**: Cambodia has the highest per capita consumption in Southeast Asia at 47 USD, with Pepsi leading the market due to its cost-effectiveness [9] 6. **Indonesia Market Challenges**: Indonesia's energy drink market is relatively small at 250 million USD, with a focus on low-priced products due to price sensitivity among consumers [10] 7. **Long-term Revenue Forecast**: By 2030, Dongpeng is expected to generate 5 billion RMB in revenue from key Southeast Asian markets, supported by a differentiated channel and brand marketing strategy [3][11][16] 8. **Market Segmentation**: Southeast Asian countries can be categorized into four types based on economic growth and energy drink market performance: high potential markets (Vietnam, Cambodia, Indonesia), inflation-driven markets (Myanmar), mature stable markets (Philippines, Malaysia, Singapore), and saturated markets (Thailand) [14] 9. **Strategic Layout in Southeast Asia**: Dongpeng has established an overseas division and set up subsidiaries in key markets, with a total investment exceeding 5.5 billion RMB in production facilities to reduce logistics costs [15] 10. **Future Market Share Projections**: By 2030, Dongpeng aims for a market share of approximately 30% in Indonesia, 20% in Cambodia and Myanmar, and 10% in Vietnam and the Philippines [16][17] Additional Important Insights - **Consumer Trends**: The demand for functional beverages is strong in Southeast Asia, driven by a young population and increasing health awareness [5] - **Competitive Landscape**: The energy drink market in Thailand is highly competitive, making it challenging for new entrants to gain significant market share [17] - **Growth in Other Product Lines**: Dongpeng is also focusing on other product lines like electrolyte water and juice tea, which are expected to contribute to overall revenue growth [4][11]

Core Insights - The article discusses the transformation of Xiangpiaopiao, a leading brand in the bubble tea industry, in response to changing consumer preferences towards healthier and more flavorful options [1][11] - Xiangpiaopiao is launching a new product line called "Original Leaf Fresh Brew" in 2024, which aims to re-establish its presence in the market by offering fresh, affordable tea options [1][12] - The brand has appointed Chinese table tennis player Sun Yingsha as its spokesperson, aligning her image with the brand's values of health and positivity, targeting a young consumer demographic [4][6] Company Strategy - Xiangpiaopiao's transformation is driven by a clear understanding of industry pain points and its own position, focusing on a strategy of "young branding + health upgrade" [1][11] - The introduction of the "Original Leaf Fresh Brew" series marks a significant milestone in Xiangpiaopiao's transition, aiming to address consumer demands for freshness and quality [1][10] - The company has implemented a "dual-wheel drive" strategy, with the ready-to-drink segment showing growth while the traditional brewing segment seeks new growth points [7][11] Product Development - The "Original Leaf Fresh Brew" series includes products like Original Leaf Milk Tea and Original Leaf Light Milk Tea, which have been well-received since their launch on August 17, 2024 [10][12] - The development of these products involved extensive research and testing, including over 90 formula iterations and more than 1500 taste evaluations [10][12] - Xiangpiaopiao aims to solve common consumer pain points associated with street drinks, such as long delivery times and high prices, by offering a fresher and more transparent product [9][12] Marketing and Consumer Engagement - The choice of Sun Yingsha as a brand ambassador is strategic, as her image resonates with the target demographic of 18 to 35-year-olds, enhancing brand visibility and appeal [6][11] - Xiangpiaopiao plans to conduct targeted marketing campaigns in key cities, focusing on campus promotions to engage young consumers directly [6][11] - The brand's marketing strategy includes leveraging social media influencers and campus ambassadors to create buzz around the new product line [6][11] Future Outlook - Xiangpiaopiao aims to continue expanding its product matrix and exploring new consumer segments, with plans to introduce various packaging options to meet diverse consumer needs [14] - The company is committed to enhancing its research and development capabilities, with a focus on health-oriented products and innovative packaging solutions [12][14] - The brand's proactive approach to market trends positions it well to capture new opportunities in the evolving beverage landscape [13][14]

Summary of Dongpeng Beverage Conference Call Industry and Company Overview - Dongpeng Beverage has become the second-largest player in the energy drink industry, surpassing Red Bull with nearly 30% market share [2][3] - The company has expanded from the Guangdong and surrounding regions to a nationwide presence, diversifying its product line to include energy drinks, sports drinks, ready-to-drink tea, and coffee [2][3] Key Points and Arguments - **Sales Network Expansion**: By the end of 2024, Dongpeng Beverage will have 4 million sales outlets, with an expected increase to 4.5 million by the end of 2025, significantly outpacing competitors like Xiangpiaopiao and Yangyuan [2][6] - **Regional Growth**: The company has achieved over 50% growth in regions such as Southwest, Central China, and North China [2][7] - **Product Structure Growth**: Hydration products are projected to reach 1.5 billion yuan in 2024, doubling to 3.2-3.5 billion yuan in 2025. The new juice tea product's annual target has been raised to 700-800 million yuan [2][7] - **Business Model**: Dongpeng's business model is similar to Nongfu Spring, focusing on long lifecycle products to nurture new offerings. The energy drink category has high stickiness and lifecycle characteristics, with favorable ROE, net profit, and gross margin [2][8] - **Market Position**: Since its IPO in May 2021, Dongpeng has maintained a compound annual growth rate (CAGR) of approximately 30% in revenue and earnings per share (EPS), with a consistent price-to-earnings (P/E) ratio around 30 [3][4] Additional Important Insights - **Future Growth Projections**: The company anticipates a 15-20% CAGR for specific items until around 2027, despite potential growth slowdowns due to regulatory restrictions on certain products in schools [10] - **Diversification Strategy**: Dongpeng is actively exploring overseas markets in Southeast Asia and the Middle East, with significant growth potential despite current small volumes [10][15] - **Performance of Hydration Products**: Hydration products have shown remarkable growth, with sales increasing from 400 million yuan in 2023 to 1.5 billion yuan in 2024, and expected to reach 3.4-3.5 billion yuan in 2025 [12] - **Juice Tea Market Challenges**: The juice tea market is competitive, with major brands like Master Kong and Uni-President holding significant market shares. Dongpeng is cautious about profitability in this segment, setting a sales target of 700-800 million yuan for the year [13] - **Overall Performance Expectations**: For the current year, Dongpeng expects a revenue growth of approximately 33%, reaching 21 billion yuan, and a profit increase of about 37%, exceeding 4.6 billion yuan [14] Conclusion Dongpeng Beverage is positioned for significant growth in the energy drink and hydration markets, with a robust expansion strategy and a focus on product diversification. The company’s strong sales network and innovative business model provide a competitive edge in a rapidly evolving market.

Investment Rating - The investment rating for the company is "Buy" with a maintained rating for the next six months [8][19]. Core Views - The company's performance in the ready-to-drink segment is expected to drive core earnings, with overall performance anticipated to remain stable throughout the year [2][5]. - The ready-to-drink business has shown a year-on-year growth, while the brewed segment has faced slight pressure [3][5]. - The company is actively seeking transformation, focusing on non-distributor channels, which have shown strong performance [4][5]. Financial Performance Summary - For Q2 2025, the company reported revenues of 4.55 billion, with a year-on-year increase of 0.18%, but a significant increase in losses for net profit and net profit excluding non-recurring items [2][5]. - The revenue breakdown for H1 2025 shows the brewed segment at 4.23 billion (down 31.0% YoY) and the ready-to-drink segment at 5.91 billion (up 8.0% YoY), with the ready-to-drink segment accounting for 58.27% of total revenue [3][5]. - The company's gross margin for Q2 2025 was 27.02%, an increase of 1.31 percentage points YoY, while the net margin was -17.32%, a decrease of 5.23 percentage points YoY [5][12]. Revenue and Profit Forecast - The company expects to achieve net profits of 2.6 billion, 2.8 billion, and 3.0 billion for the years 2025, 2026, and 2027 respectively, reflecting a slight downward adjustment from previous estimates [5][12]. - The projected revenue for 2025 is 3.26 billion, with a growth rate of -0.96% [7][12]. Market Position and Valuation - The company has a total market capitalization of 5.59 billion, with a price-to-earnings ratio of 21.50 for 2025 [9][12]. - The company's earnings per share (EPS) is projected to be 0.63 for 2025, with a steady increase expected in subsequent years [7][12].