Core Insights - The production of lychee in Conghua District is expected to exceed 20,000 tons this year, with a total output of 73,500 tons of lychee [39][40]. Group 1: Production and Processing - Conghua District has entered the peak period for lychee processing, with companies like Shunchangyuan Winery and Hualong Company ramping up operations to handle the influx of lychee from farmers [4][12]. - Shunchangyuan Winery has been purchasing over 100,000 pounds of lychee daily, with a continuous operation expected for more than two weeks [4][7]. - Hualong Company has a processing capacity of 5,000 tons of lychee, with over 90% sourced from Conghua [19]. Group 2: Product Innovation - The introduction of lychee freezing technology has extended the shelf life of lychee to over a year, allowing for off-season sales and filling the market gap for lychee in autumn and winter [17][18]. - Companies are diversifying their product offerings, including lychee dried fruit, lychee juice, and high-value products like lychee pearls and lychee polysaccharide extracts [45][46]. Group 3: Market Demand and Future Plans - The processing rate of lychee in Conghua is approximately 27%, indicating a strong focus on deep processing [41][42]. - The district aims to balance fresh sales and processing while integrating agriculture with cultural tourism to enhance the quality development of Guangdong lychee [46][47].