Core Viewpoint - The "Tongue of Guangdong" event aims to elevate the cultural representation of Guangdong's products globally, integrating hard industry support with soft cultural expression to enhance the international image of "Guangdong goods" [1][2]. Group 1: Event Overview - The fifth China Import and Export Food New Year Festival and the "Guangdong Goods Go Global" event commenced on January 23, focusing on cultural elevation alongside product promotion [1]. - This year's festival innovatively combines online and offline experiences, engaging 30 global MCN organizations to create a comprehensive consumption matrix across various platforms [1]. Group 2: Economic Impact - Guangdong's agricultural product import and export value remains the highest in China, with a total exceeding 263.24 billion yuan in the first three quarters of 2025 [5]. - The global reach of Guangdong's products extends to 214 countries and regions, transforming them from mere goods into carriers of culture and emotion [6]. Group 3: Cultural Significance - The essence of New Year goods is emotional consumption, where the quality of products is complemented by cultural narratives and innovative thinking [6]. - Guangdong's traditional foods, such as the Cantonese "Poon Choi" and "Fortune Pig's Feet," have become symbols of nostalgia for overseas Chinese during the Spring Festival [6]. Group 4: Marketing and Sales Strategies - The festival features three main exhibition areas showcasing imported foods, export-to-domestic sales, and signature New Year dishes, facilitating immediate sales through live demonstrations and tastings [7]. - The use of AI tools on major e-commerce platforms enhances consumer experience by accurately matching consumer needs with available products [7]. Group 5: International Collaboration - The RCEP agreement has significantly boosted regional trade, with Guangdong businesses acting as vital links in international cooperation [9]. - The event also highlighted the successful export of Guangdong lychees, with a reported export volume of 5,202 tons valued at 80.62 million yuan in 2025, marking substantial growth [11]. Group 6: Future Directions - The "Media+" strategy aims to empower rural revitalization and enhance the market presence of agricultural products through comprehensive brand and market development [18]. - The event also introduced the "Cloud Food Wisdom AI" initiative, providing businesses with data analysis and compliance consulting to facilitate international trade [13].

1月23日，第五届中国进出口食品年货节暨媒体+"广货行天下·全球开利是"年货出海启动活动在广州启 幕。本届年货节专设出口农产品、进口食品及金牌年菜三大展区，汇聚50余家优质企业。图为活动现场 吸引民众逛展采购。中新社记者 陈楚红 摄 1月23日，第五届中国进出口食品年货节暨媒体+"广货行天下·全球开利是"年货出海启动活动在广州启 幕。本届年货节专设出口农产品、进口食品及金牌年菜三大展区，汇聚50余家优质企业。图为工作人员 在现场直播介绍产品。中新社记者 陈楚红 摄 1月23日，第五届中国进出口食品年货节暨媒体+"广货行天下·全球开利是"年货出海启动活动在广州启 幕。本届年货节专设出口农产品、进口食品及金牌年菜三大展区，汇聚50余家优质企业。图为消费者逛 展品尝美食。中新社记者 陈楚红 摄 1月23日，第五届中国进出口食品年货节暨媒体+"广货行天下·全球开利是"年货出海启动活动在广州启 幕。本届年货节专设出口农产品、进口食品及金牌年菜三大展区，汇聚50余家优质企业。图为工作人员 展示冻眠鲜荔枝。中新社记者 陈楚红 摄 1月23日，第五届中国进出口食品年货节暨媒体+"广货行天下·全球开利是"年货出海启动活动在广州 ...