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身家220亿美元,美国新晋餐饮首富竟然是他?
Sou Hu Cai Jing· 2025-09-26 09:45
Core Insights - Todd Graves, founder of Raising Cane's, built a $22 billion chicken finger empire despite initial rejections from banks and investors [2][10] - The brand has expanded to over 900 locations across 42 states, with annual sales reaching $5.1 billion and an average store revenue of $6.6 million [5][19] - Raising Cane's maintains a simple menu with only five items, focusing on quality over variety, which has contributed to its rapid growth [6][18] Company Overview - Raising Cane's was founded by Todd Graves and Craig Silvey, who initially struggled to secure funding for their chicken finger restaurant concept [14][15] - The first location opened in 1996 near Louisiana State University, and the brand has since become one of the fastest-growing fast-food chains in the U.S. [5][16] - The company operates with a unique business model that emphasizes a limited menu, which simplifies operations and reduces costs [6][18] Financial Performance - In the previous year, Raising Cane's achieved an EBITDA of $928 million, allowing it to manage $2.6 billion in net debt and pay out $250 million in dividends to Graves [19] - The company plans to expand its footprint internationally, with a goal of reaching $10 billion in sales and 1,600 locations by the end of the decade [24] Marketing Strategy - Todd Graves invests 5% of the company's revenue (approximately $250 million) into marketing, focusing on local sponsorships and celebrity collaborations rather than traditional advertising [21] - The brand has successfully partnered with numerous celebrities, enhancing its visibility and appeal [21][23] Future Outlook - Despite increasing competition in the chicken segment, Raising Cane's plans to continue its expansion without altering its menu or discounting prices [24] - The company has achieved 16 consecutive years of same-store sales growth, indicating strong brand loyalty and operational success [24]