平凡生意的破圈启示录 "鸡排哥"的破圈绝非偶然。五年坚持同一所学校门口出摊，他深谙在地化社交的魔力；用"为了景德镇 请你留下来"绑定地域情怀，完成从个体IP到城市名片的跃迁。更关键的是，他把市井烟火提炼成可复 制的内容符号——那些即兴发挥的段子、夸张的肢体语言、与顾客的默契梗，构成了短视频时代的完美 素材。 在这个算法统治注意力的时代，真诚反而成了最稀缺的竞争力。当我们在讨论"鸡排哥"时，其实是在怀 念那些未被流量异化的人际温度。下次排队时不妨问问自己：我们期待的，究竟是那口酥脆的鸡排，还 是那个能叫出你名字的笑容？ "炸不到位，我将无法原谅我自己"——这句话在抖音点赞破百万的秘密，藏在三个维度里。第一是场景 反差，当市井小摊遇上文艺台词，油锅里的哲学瞬间击穿都市人的心理防线。第二是情绪共鸣，他 把"顾客在，我就在"的匠人精神，用"不让排队的人失望"的朴素表达包裹，精准戳中当代人对真诚的渴 望。第三是社交货币，那些"买鸡排送快乐"的段子式互动，天然具备二次传播基因，让每个顾客都成了 行走的广告牌。 情绪经济正在重构消费价值链 在淄博烧烤、天水麻辣烫之后，"鸡排哥"现象再次验证：消费者愿意为愉悦感溢价。当标准化 ...

Core Viewpoint - The article highlights the rise of "Chicken Chop Brother" Li Junyong as a popular figure during the National Day holiday, emphasizing his commitment to quality and customer service in his food stall business [1][4]. Business Establishment - "Jingdezhen City Zhuzhuang District Li Junyong Catering Management Studio" was established on September 30, with Li Junyong as the operator, focusing on catering management and the sale of pre-packaged food [1][4]. Customer Experience - Li Junyong expressed gratitude to customers for their support and acknowledged the long wait times due to high demand, stating that he plans to take a day off to recharge for future work [3][4]. - The stall has installed air conditioning to improve customer comfort during hot weather [3][4]. Operational Challenges - Li Junyong and his family work long hours, starting at 6 AM and often finishing around 1 or 2 AM the next day, to meet the high demand for their chicken products [4]. - Despite the high volume of customers, the "Chicken Chop Family" maintains a commitment to quality by preparing fresh chicken daily and refusing to use pre-made products [4]. Health and Safety Assurance - In response to health quality concerns raised by some customers, Li Junyong provided testing reports showing that all samples passed inspections in Nanchang and Hangzhou, assuring customers of the safety of his food [5]. - He also shared his health inspection training certificate to further reassure customers about food safety [5].

"鸡排哥"的工作强度之大，很多网友都看在眼里，大家都很关心其身体状况。此前，众多网友留言询问道："鸡排哥嘴唇发紫是怎么回事？""前几天鸡排 哥嘴唇是紫的，现在怎么又变白了？" 6日晚，鸡排哥回应记者称，自己嘴唇发紫和国庆这几天的出摊没有关系，早在七八年前他就发现嘴唇发紫的情况了，"我也去做了检查，看了医生，结果 显示是缺氧导致的。我非常清楚自己的身体状况，会多注意休息，我也有喝中药进行调理，再次感谢广大网友的关心。" 10月7日，记者从不少网友发布的视频中看到鸡排哥摊位已正式安装专属空调，由便携式发电机发电。 每经编辑｜何小桃 向江林 10月8日，景德镇鸡排哥在个人社交账号发布一则视频，向全国各地来到家乡景德镇游玩和打卡买鸡排的游客表示感谢。鸡排哥表示近期天气炎热，游客 为买鸡排有时需排队几个小时，对此他感到很不好意思，在此向游客致歉。 最后鸡排哥说这几天工作强度较大，计划明天（10月9日）休息一天，今后会以更饱满的精神状态迎接后续的工作，并叮嘱大家回程时注意安全。 据极目新闻此前报道，国庆假期，江西景德镇"鸡排哥"李俊永仍旧是顶流，从10月1日到6日每天都坚持出摊。6日，尽管是中秋佳节，"鸡排哥"依然在摊 ...

Core Viewpoint - The article highlights the rise of "Chicken Brother" Li Junyong as a viral sensation during the National Day holiday, emphasizing his dedication to quality and customer service in his food stall business in Jingdezhen, Jiangxi. Group 1: Business Operations - "Chicken Brother" established the "Jingdezhen City Zhushan District Li Junyong Catering Management Studio" on September 30, with a focus on catering management and the sale of pre-packaged food [1][5]. - The stall has installed air conditioning to improve customer comfort during hot weather, as evidenced by multiple videos shared by netizens [3][5]. - Li Junyong and his family work long hours, starting at 6 AM and often finishing around 1 or 2 AM the next day, to meet the high demand for their chicken products [5]. Group 2: Customer Engagement - Li Junyong expressed gratitude to customers for their support and apologized for long wait times, indicating that some customers have queued for hours [4][5]. - He actively engages with customers through humorous remarks and maintains a focus on quality, refusing to use pre-prepared ingredients [5]. Group 3: Quality Assurance - In response to health and safety concerns raised by some netizens, Li Junyong provided testing reports showing that his chicken and cooking oil passed health inspections in Nanchang and Hangzhou [6]. - He also shared his health inspection training certificate to reassure customers about food safety [6].

南都此前报道，李俊永平时在景德镇市珠山大道一带摆摊卖鸡排、鸡柳，因其对于出锅品质的严格、极 具特色的经营方式，以及在安抚排队顾客时层出不穷的金句等，在网络平台走红。"做完你的做你的， 这种场面我还是在控制"等营业片段，更衍生出丰富的"二创"视频。 面对越来越多慕名而来的顾客，其妻子"鸡排嫂"向南都记者介绍，他们现在每天早上六点多起来准备， 一直到第二天凌晨一两点，甚至两三点才休息。"以前也没那么早睡，要忙到晚上12点。"尽管如此供不 应求，"鸡排家族"还是坚持品质，每天出摊前都在家里把当天的鸡肉备好，拒绝"预制"。 关于部分网友对其摊位售卖鸡排的相关卫生质量问题的质疑，10月5日，"鸡排哥"李俊永在社交平台上 发布视频，出示了使用生肉、炸制鸡排以及食用油的检测报告，并表示"所有检测，6个批次，在南昌和 杭州检测均为合格，请大家放心食用"。此外，"鸡排哥"还在视频中晒出了他本人的餐饮从业人员健康 检查知识培训合格证。 针对网友对其在国庆假期期间应对超高客流量出摊至深夜的担忧，"鸡排哥"李俊永也在视频中表 示，"10月8日我没有计划休息，还是正常出摊，老地方固定的时间，不见不散。" 采写：南都N视频记者 周敏萱 ...

Core Viewpoint - The article highlights the popularity of "Chicken Chop Brother" Li Junyong during the National Day holiday in Jingdezhen, where he has become a viral sensation due to his unique business approach and dedication to quality [1][3]. Group 1: Business Operations - Li Junyong operates a food stall selling chicken chops and chicken strips on Zhu Mountain Avenue in Jingdezhen, known for his strict quality control and distinctive customer engagement style [3]. - During the National Day holiday, he has committed to working every day until late at night to accommodate the influx of tourists [1][3]. - His wife, referred to as "Chicken Chop Sister," mentioned that they start preparing food early in the morning and often work until the early hours of the next day, indicating a significant increase in workload [3]. Group 2: Customer Engagement and Popularity - Li Junyong's engaging personality and memorable phrases while managing customer queues have contributed to his online fame, leading to a surge in visitors to his stall [3]. - The business has gained a reputation for refusing to use pre-prepared ingredients, emphasizing the importance of fresh chicken prepared daily [3]. Group 3: Future Plans - The local government confirmed that Li Junyong will take a day off on October 8, with further arrangements to be announced later to inform customers [1][3].

文|《BUG》栏目 刘丽丽 景德镇五中附近摆摊卖炸鸡排的"鸡排哥"李俊永突然火了，他脱口秀式的销售风格，不仅在网上被反复 传播，而且吸引大批游客前去打卡。多位顾客表示，自己排队两三个小时才买到鸡排。 《BUG》栏目获悉，为了接住这一波流量，景德镇当地城管部门已经为鸡排哥成立了2-4人的工作专 班，维持现场秩序，引导顾客购买。环卫部门也成立了5个保洁专班，每天5点开始保洁，摆了30多个垃 圾袋。此外，景德镇文化广电旅游局工作人员也表示，后续围绕"鸡排哥"会有一揽子计划。 "鸡排哥"在爆火中也透露出几分冷静。他表示，自己炸鸡排用的是非转基因油，而且鸡排都是自己做 的，绝不是预制菜。 对于国庆节假期的客流量暴涨，"鸡排哥"称一切都是在计划当中，"我既然去了，我一定是可以，不管 有多少游客来，我都可以控制得了。" "鸡排家族"组团上阵 鸡排哥在国庆假期的热度继续攀升。有游客表示，自己从杭州开车去景德镇，路上4个多小时，排队3个 多小时，硬是没吃上"鸡排哥"的鸡排，最后只能在边上买了鸡柳走了。 9月28日，景德镇市文旅局邀请"鸡排哥"李俊永担任"文旅推介官"。在当天举行的宣传推广工作座谈会 上，"鸡排哥"李俊永做了发言 ...

Core Insights - Todd Graves, founder of Raising Cane's, built a $22 billion chicken finger empire despite initial rejections from banks and investors [2][10] - The brand has expanded to over 900 locations across 42 states, with annual sales reaching $5.1 billion and an average store revenue of $6.6 million [5][19] - Raising Cane's maintains a simple menu with only five items, focusing on quality over variety, which has contributed to its rapid growth [6][18] Company Overview - Raising Cane's was founded by Todd Graves and Craig Silvey, who initially struggled to secure funding for their chicken finger restaurant concept [14][15] - The first location opened in 1996 near Louisiana State University, and the brand has since become one of the fastest-growing fast-food chains in the U.S. [5][16] - The company operates with a unique business model that emphasizes a limited menu, which simplifies operations and reduces costs [6][18] Financial Performance - In the previous year, Raising Cane's achieved an EBITDA of $928 million, allowing it to manage $2.6 billion in net debt and pay out $250 million in dividends to Graves [19] - The company plans to expand its footprint internationally, with a goal of reaching $10 billion in sales and 1,600 locations by the end of the decade [24] Marketing Strategy - Todd Graves invests 5% of the company's revenue (approximately $250 million) into marketing, focusing on local sponsorships and celebrity collaborations rather than traditional advertising [21] - The brand has successfully partnered with numerous celebrities, enhancing its visibility and appeal [21][23] Future Outlook - Despite increasing competition in the chicken segment, Raising Cane's plans to continue its expansion without altering its menu or discounting prices [24] - The company has achieved 16 consecutive years of same-store sales growth, indicating strong brand loyalty and operational success [24]

Core Insights - The restaurant market is experiencing a shift towards community streets due to rising rental costs and the saturation of traffic benefits in core business districts [1] - Community snack shops and coffee shops are emerging as key players in this transformation, offering lower operating costs and stable customer bases [1][4] Community Snack Shops - Community snack shops are becoming a vibrant force in the restaurant market, driven by their flexible business models and affordable pricing [1] - The market size for China's snack fast food sector is projected to exceed 1 trillion yuan in 2024, with a growth rate of 7.55%, and is expected to reach 1.08 trillion yuan in 2025 [1] - These shops effectively meet the dining needs of office workers and local residents, enhancing brand visibility and customer satisfaction [2] Community Coffee Shops - Community coffee shops are redefining the "third space" of community consumption, focusing on low costs and high customer retention [4] - Their success hinges on a combination of coffee and baked goods, strong private domain operations, and creating a comfortable space for customers [4] - Brands like 比星咖啡 have opened over 50 community stores nationwide, achieving an average of over 300 cups sold per day [6] Algebraist Coffee - Algebraist Coffee, founded in Suzhou, is the first brand to focus on the community coffee concept, emphasizing quality and affordability [7] - The brand operates both convenient mall stores and spacious community stores, designed to provide a comfortable environment for socializing and working [8] Industry Opportunities - The success of community stores relies on building a cost-effective, efficient, and customer-loyal single-store profit model, supported by strong supply chains and innovative operations [10] - The SFE 40th Shanghai International Franchise Exhibition is highlighted as a key event for those interested in community dining and brand upgrades, featuring extensive industry resources and networking opportunities [10]

冰雪皇后的全称是国际冰雪皇后公司(InternationalDairyQueen)，总部位于明尼苏达州布卢明顿。目前， 该品牌在美国拥有超4100家门店，全球业务覆盖20个国家，门店总数超7700家，其中在中国的门店数量 超过1600家，仅去年新开设的419家门店中，就有约三分之二位于中国。 2024年，冰雪皇后的总销售额从2023年的61亿美元攀升至64亿美元。 但巴德尔认为，冰雪皇后无需过度反应，他强调关税带来的威胁范围时常变动。巴德尔说道，"放眼我 们最大的市场——美国，我认为局面完全可控，""我们的大部分产品和原料都在美国本土种植、生产、 加工与配送。" 巴德尔于5月2日接受采访，次日沃伦·巴菲特便宣布了辞去伯克希尔首席执行官一职的计划。 麦当劳(MCD.US)、ChipotleMexicanGrill(CMG.US)、达美乐披萨(DPZ.US)和星巴克(SBUX.US)等竞争对 手均表示，美国人在外就餐的消费支出正在减少。他们指出，这一现象反映出消费者担忧唐纳德·特朗 普推行的关税政策将大幅蚕食他们的收入与储蓄，增加生活成本并影响经济状况。 巴德尔表示，冰雪皇后不会提高加盟商的成本，但那些新建门店或 ...