"鸡排哥"李俊永： "鸡排哥"为顾客递上鸡排。 "鸡排哥"在成都"巡炸"时，摊位前排起长龙。 ◀"鸡排哥"接受媒体采访。 摆摊多年后，48岁的"鸡排哥"李俊永成为"全国最出名"的摊贩。 不管你是否喜欢或关注"鸡排哥"，今年大概率都刷到过"他一边喊着'做完你的做你的'，一边为顾客们装 鸡排"的视频。截至12月底，这则视频的点赞量已超过200万。 收摊时，"鸡排哥"的两个弟弟坐在一旁等候，其中一人说，这就是"鸡排哥"平时的工作状态，"他每天 的工作强度都很大，在家也是一样。" 走红后，"鸡排哥"不仅在江西景德镇出摊、备货的时间变长了，10月下旬起还开启了"全国巡炸"。根据 安排，截至12月中旬，他们已去了五六个城市。他曾出现在江苏的音乐节现场，也曾在湖北的夜市摆 摊，年底还将前往浙江一家商场参加跨年活动。 对"鸡排哥"来说，今年是忙碌的一年。在流量的吸引下，人群围聚到他的摊位前，他的工作时间被拉 长，一举一动都可能被记录和审视。走红后，他决定开启"全国巡炸"，把小小的鸡排摊搬到了全国各 地。过去两个月，他已去了五六个城市，年末将到浙江参加跨年活动。 不少人曾预言，如同其他"草根网红"一样，属于"鸡排哥"的这波流量 ...

Core Insights - The phenomenon of "Chicken Brother" in Jiangxi Jingdezhen highlights the power of emotional value in consumer behavior, where a 6 yuan chicken fillet is perceived to have a 600 yuan emotional value, showcasing the new flow of the digital age [2] Group 1: Emotional Economy and Consumer Behavior - The "Chicken Brother" case exemplifies the emotional economy, where consumers are willing to pay a premium for experiences that provide joy and emotional resonance, as evidenced by an 11.1% increase in restaurant revenue during the National Day holiday, surpassing the growth rate of product sales [4] - The success of "Chicken Brother" is attributed to three underlying logics: the contrast of urban and artisanal scenes, emotional resonance with customers, and the creation of social currency through shareable content [3] Group 2: Localized Business Strategies - "Chicken Brother" has effectively utilized localized social engagement by consistently operating at the same school for five years, fostering a sense of community and regional pride [5] - The ability to transform everyday experiences into replicable content symbols, such as humorous interactions and relatable gestures, has made "Chicken Brother" a perfect fit for the short video era [5]

Core Viewpoint - The article highlights the rise of "Chicken Chop Brother" Li Junyong as a popular figure during the National Day holiday, emphasizing his commitment to quality and customer service in his food stall business [1][4]. Business Establishment - "Jingdezhen City Zhuzhuang District Li Junyong Catering Management Studio" was established on September 30, with Li Junyong as the operator, focusing on catering management and the sale of pre-packaged food [1][4]. Customer Experience - Li Junyong expressed gratitude to customers for their support and acknowledged the long wait times due to high demand, stating that he plans to take a day off to recharge for future work [3][4]. - The stall has installed air conditioning to improve customer comfort during hot weather [3][4]. Operational Challenges - Li Junyong and his family work long hours, starting at 6 AM and often finishing around 1 or 2 AM the next day, to meet the high demand for their chicken products [4]. - Despite the high volume of customers, the "Chicken Chop Family" maintains a commitment to quality by preparing fresh chicken daily and refusing to use pre-made products [4]. Health and Safety Assurance - In response to health quality concerns raised by some customers, Li Junyong provided testing reports showing that all samples passed inspections in Nanchang and Hangzhou, assuring customers of the safety of his food [5]. - He also shared his health inspection training certificate to further reassure customers about food safety [5].

Core Viewpoint - The "Chicken Chop Brother" from Jingdezhen has gained significant popularity during the National Day holiday, expressing gratitude to tourists while addressing concerns about long wait times for his food [4][6]. Group 1: Business Operations - The "Chicken Chop Brother," Li Junyong, has been operating his food stall consistently from October 1 to 6, even during the Mid-Autumn Festival, marking the first time in 20 years he did not take a break for the holiday [4]. - A new business entity named "Jingdezhen City Zhuzhuang District Li Junyong Catering Management Studio" was established on September 30, 2023, focusing on catering management and food sales [6][7]. - The stall has installed a portable air conditioning unit powered by a generator to improve customer comfort during long wait times [4][8]. Group 2: Health and Safety - Concerns regarding the health of the "Chicken Chop Brother" arose when he was seen with purple lips, which he clarified was due to a long-standing condition related to oxygen deficiency, not his recent work intensity [4][8]. - To address food safety concerns, Li Junyong provided inspection reports confirming the quality of his ingredients, stating that all tested batches were compliant with health standards [8].

Core Viewpoint - The article highlights the rise of "Chicken Brother" Li Junyong as a viral sensation during the National Day holiday, emphasizing his dedication to quality and customer service in his food stall business in Jingdezhen, Jiangxi. Group 1: Business Operations - "Chicken Brother" established the "Jingdezhen City Zhushan District Li Junyong Catering Management Studio" on September 30, with a focus on catering management and the sale of pre-packaged food [1][5]. - The stall has installed air conditioning to improve customer comfort during hot weather, as evidenced by multiple videos shared by netizens [3][5]. - Li Junyong and his family work long hours, starting at 6 AM and often finishing around 1 or 2 AM the next day, to meet the high demand for their chicken products [5]. Group 2: Customer Engagement - Li Junyong expressed gratitude to customers for their support and apologized for long wait times, indicating that some customers have queued for hours [4][5]. - He actively engages with customers through humorous remarks and maintains a focus on quality, refusing to use pre-prepared ingredients [5]. Group 3: Quality Assurance - In response to health and safety concerns raised by some netizens, Li Junyong provided testing reports showing that his chicken and cooking oil passed health inspections in Nanchang and Hangzhou [6]. - He also shared his health inspection training certificate to reassure customers about food safety [6].

Core Insights - The article highlights the rise of "Chicken Chop Brother" Li Junyong as a viral sensation during the National Day holiday, emphasizing his plans to take a day off to recharge for upcoming work [1][4]. Company Overview - "Jingdezhen City Zhu District Li Junyong Catering Management Studio" was established on September 30, with Li Junyong as the operator, focusing on catering management and the sale of pre-packaged food [1][4]. Business Operations - The "Chicken Chop" stall has installed air conditioning to improve customer comfort during hot weather, as the stall has been experiencing long queues [3][4]. - Li Junyong and his family work long hours, starting at around 6 AM and often finishing as late as 1 or 2 AM, to meet the high demand for their products [5]. Quality Assurance - In response to health and safety concerns, Li Junyong provided testing reports for raw meat and cooking oil, confirming that all samples passed inspections in Nanchang and Hangzhou [5]. - Li Junyong holds a valid health inspection training certificate for food service personnel, further assuring customers of the quality and safety of his food [5].

Core Viewpoint - The article highlights the popularity of "Chicken Chop Brother" Li Junyong during the National Day holiday in Jingdezhen, where he has become a viral sensation due to his unique business approach and dedication to quality [1][3]. Group 1: Business Operations - Li Junyong operates a food stall selling chicken chops and chicken strips on Zhu Mountain Avenue in Jingdezhen, known for his strict quality control and distinctive customer engagement style [3]. - During the National Day holiday, he has committed to working every day until late at night to accommodate the influx of tourists [1][3]. - His wife, referred to as "Chicken Chop Sister," mentioned that they start preparing food early in the morning and often work until the early hours of the next day, indicating a significant increase in workload [3]. Group 2: Customer Engagement and Popularity - Li Junyong's engaging personality and memorable phrases while managing customer queues have contributed to his online fame, leading to a surge in visitors to his stall [3]. - The business has gained a reputation for refusing to use pre-prepared ingredients, emphasizing the importance of fresh chicken prepared daily [3]. Group 3: Future Plans - The local government confirmed that Li Junyong will take a day off on October 8, with further arrangements to be announced later to inform customers [1][3].

Core Viewpoint - The rise of "Chicken Brother" Li Junyong in Jingdezhen has attracted significant attention and foot traffic, leading to local government support for managing the influx of visitors and maintaining order around his food stall [2][3][5]. Group 1: Business Operations - "Chicken Brother" has expanded his operations by involving family members, creating a "Chicken Family" with multiple stalls to meet the increased demand during the National Day holiday [3][6]. - The stalls are strategically located near popular tourist attractions, such as the Ceramic Museum, to maximize customer reach [8]. - Li Junyong emphasizes the use of non-GMO oil and fresh ingredients, asserting that his chicken is not pre-made or frozen, which differentiates his product in a competitive market [9][10]. Group 2: Customer Experience - Customers are willing to wait for hours to purchase the chicken, indicating a strong demand and popularity of the product, with some reporting wait times of up to three hours [2][3]. - The unique selling proposition includes a special secret sauce that enhances the flavor of the chicken, making it more appealing compared to other offerings [3]. - Li Junyong's engaging and humorous sales style has contributed to his popularity, creating a memorable experience for customers [9][10]. Group 3: Community and Government Support - Local authorities have established a task force to manage the crowd and maintain cleanliness around the stalls, demonstrating community support for local entrepreneurs [2][12]. - The Jingdezhen Cultural and Tourism Bureau has appointed Li Junyong as a "Cultural Tourism Promotion Officer," indicating recognition of his role in promoting local tourism [5][6]. - Volunteer services have been organized to assist with crowd management and provide amenities to visitors, enhancing the overall experience [12].

Core Insights - Todd Graves, founder of Raising Cane's, built a $22 billion chicken finger empire despite initial rejections from banks and investors [2][10] - The brand has expanded to over 900 locations across 42 states, with annual sales reaching $5.1 billion and an average store revenue of $6.6 million [5][19] - Raising Cane's maintains a simple menu with only five items, focusing on quality over variety, which has contributed to its rapid growth [6][18] Company Overview - Raising Cane's was founded by Todd Graves and Craig Silvey, who initially struggled to secure funding for their chicken finger restaurant concept [14][15] - The first location opened in 1996 near Louisiana State University, and the brand has since become one of the fastest-growing fast-food chains in the U.S. [5][16] - The company operates with a unique business model that emphasizes a limited menu, which simplifies operations and reduces costs [6][18] Financial Performance - In the previous year, Raising Cane's achieved an EBITDA of $928 million, allowing it to manage $2.6 billion in net debt and pay out $250 million in dividends to Graves [19] - The company plans to expand its footprint internationally, with a goal of reaching $10 billion in sales and 1,600 locations by the end of the decade [24] Marketing Strategy - Todd Graves invests 5% of the company's revenue (approximately $250 million) into marketing, focusing on local sponsorships and celebrity collaborations rather than traditional advertising [21] - The brand has successfully partnered with numerous celebrities, enhancing its visibility and appeal [21][23] Future Outlook - Despite increasing competition in the chicken segment, Raising Cane's plans to continue its expansion without altering its menu or discounting prices [24] - The company has achieved 16 consecutive years of same-store sales growth, indicating strong brand loyalty and operational success [24]

Core Insights - The restaurant market is experiencing a shift towards community streets due to rising rental costs and the saturation of traffic benefits in core business districts [1] - Community snack shops and coffee shops are emerging as key players in this transformation, offering lower operating costs and stable customer bases [1][4] Community Snack Shops - Community snack shops are becoming a vibrant force in the restaurant market, driven by their flexible business models and affordable pricing [1] - The market size for China's snack fast food sector is projected to exceed 1 trillion yuan in 2024, with a growth rate of 7.55%, and is expected to reach 1.08 trillion yuan in 2025 [1] - These shops effectively meet the dining needs of office workers and local residents, enhancing brand visibility and customer satisfaction [2] Community Coffee Shops - Community coffee shops are redefining the "third space" of community consumption, focusing on low costs and high customer retention [4] - Their success hinges on a combination of coffee and baked goods, strong private domain operations, and creating a comfortable space for customers [4] - Brands like 比星咖啡 have opened over 50 community stores nationwide, achieving an average of over 300 cups sold per day [6] Algebraist Coffee - Algebraist Coffee, founded in Suzhou, is the first brand to focus on the community coffee concept, emphasizing quality and affordability [7] - The brand operates both convenient mall stores and spacious community stores, designed to provide a comfortable environment for socializing and working [8] Industry Opportunities - The success of community stores relies on building a cost-effective, efficient, and customer-loyal single-store profit model, supported by strong supply chains and innovative operations [10] - The SFE 40th Shanghai International Franchise Exhibition is highlighted as a key event for those interested in community dining and brand upgrades, featuring extensive industry resources and networking opportunities [10]