Core Viewpoint - The event "Bay Area Integration, Win-Win with Lychee" aims to promote the market potential of Shantou's unique lychee varieties and enhance the brand influence of Shantou lychee in the Greater Bay Area [3][4][42]. Group 1: Event Overview - The Shantou lychee promotion event took place on July 2, 2025, in Shenzhen, focusing on the introduction of Shantou's unique lychee varieties [2][4]. - The event was organized by the Shantou Municipal People's Government and aimed to connect Shantou's agricultural products with the Greater Bay Area market [42][43]. Group 2: Market Potential and Growth - Shantou's lychee export volume is expected to increase by over four times this year, driven by the establishment of four export registration bases and the support of leading enterprises like Zhongli Group [11][12]. - The local government is committed to enhancing the integration of the lychee industry and developing a range of products such as lychee preserves and lychee wine to expand market reach [12][13]. Group 3: Industry Development Strategy - The Shantou Lychee and Longan Association aims to revitalize old lychee orchards through ecological cultivation and systematic management, positioning Shantou as a high-end lychee production base in Guangdong [16][17]. - The brand "Shan Nong Ling Xian" has been registered as a national trademark, integrating local quality agricultural products to support rural revitalization [21][22]. Group 4: Product Diversity and Quality - Shantou's lychee industry emphasizes product diversification, featuring distinct varieties such as Fengshan Red Lantern and Meizi Xiao, which are highlighted for their quality and market potential [25][26][30]. - The unique climate and soil conditions in Shantou contribute to the cultivation of high-quality lychee varieties, enhancing their competitiveness in the market [32][33]. Group 5: Market Reception and Future Prospects - Shantou lychee has gained recognition in the Greater Bay Area market, with ongoing brand promotion expected to further increase market acceptance and provide income opportunities for local farmers [36][38]. - The event included a signing ceremony, indicating strong interest and commitment to advancing Shantou's agricultural product industry [39].

Core Insights - The "Hometown Flavor Experience Center," the first of its kind, was inaugurated in Shenzhen's Luohu District, aiming to create a multifunctional platform for product display, cultural experience, brand release, and transaction services [1][4] - The event included the signing of the "Industry Covenant," which involves strategic partnerships with major retail companies and platforms to enhance the supply chain for agricultural products from production to consumption [3][4] - The launch of the "2025 Shenzhen Consumption Assistance Product Marketing and Cultural Design Competition" aims to improve the market competitiveness of agricultural products through design innovation and brand building [3][4] Group 1 - The center is positioned in a traditional commercial area to leverage high foot traffic and historical significance, creating a new consumption model that integrates experience, culture, and public welfare [6] - The center will serve as a permanent showcase and sales channel for high-quality agricultural products from across the country, contributing to regional development and rural revitalization [6] - The event also featured a promotional meeting for Shantou's specialty lychee, resulting in three annual purchase agreements totaling 1,800 tons, marking a significant breakthrough for Shantou's lychee in the Bay Area market [6]