"让专业的人干专业的事。"紫南村党委书记、村委会主任潘柱升表示，为寻找专业文旅运营人才，2022年起，紫南村在全市农村中率先建立市 场化选人机制，通过"行业推荐+团队磨合"引入2名职业经理人，朱莉是其中之一。她目前是佛山市紫南文化旅游发展有限公司总经理，负责文 旅产业经营管理。 在"乡村CEO"的带领下，紫南村成功创建国家AAAA级旅游景区，形成"旅游+"系列业态，游客人数、旅游综合收入从2018年的不到1万人次、 不足1万元，增长到2024年的300万人次、300多万元，带动旅游关联产业增加产值3000多万元。 "当'乡村CEO'并不容易。以前在公司，我只需说服老板一个人，但现在我要对村'两委'、村民负责。"对于毫无乡村工作经验的朱莉而言，这 是前所未有的挑战。 为了尽快融入乡村，朱莉经常跟着村干部去拔草种树，参与各项群集体活动，并逐渐获得认可。此外，朱莉还牵头创建了景区的交流讲解、研 学团队，带领团队打造紫南船说、电瓶车观光、水舞声光秀等优质项目，重新优化项目价格体系，开拓更多客源。 刚过去的泡泡岛音乐与艺术节(大湾区站)，正在举行的第三届南庄"车水马龙节"……接连不断的活动，让广东佛山禅城区南庄镇紫南村 ...

9月1日，43岁的浙江杭州人郑勇正式在如皋市城北街道平园池村上岗，成为该村有史以来第一位"乡村CEO"。郑勇曾经在老家从事过多年的乡村产业运 营，此次加盟平园池，他的职责是以市场化手段，整合优化村里特色资源，推动农文旅深度融合，带领村民从黄土块里刨出更多"金疙瘩"。 与此同时，如皋市如城街道、白蒲镇也相继发出"英雄帖"、招募"CEO"，成为全省最先引入这一职业的县级市。 "安排食宿，基础年薪18万、绩效奖励10-30万，项目分红上不封顶……"综合年薪28万起步，这样诱人的待遇，从招募令发出开始，就吸引了全国各地的 应聘者前来"闯关挑战"。 一名乡村CEO是怎样诞生的？"外来和尚"能不能念好"本地经"？近日，扬子晚报/紫牛新闻记者在如皋进行了一番探访。 乡村"CEO"招募，一个岗位引来70多人"争抢" "这样的待遇太有吸引力了！"31岁的应聘者顾龙腾毫不讳言当初看到如皋乡村CEO招募令时的"心动"——基础年薪加绩效奖励和分红，至少能拿28万以 上，而且不唯学历、不卡年龄。 不过，想拿到高薪也并非易事。乡村CEO招募看重的是应聘者的"真本事"——要有丰富的农文旅项目运营经验，要会独立策划并落地乡村产业项目。 最早 ...

Core Viewpoint - The emergence of "Rural CEOs" represents a significant shift in rural economic development, leveraging market-oriented strategies to revitalize rural resources and enhance local economies [3][14][15] Group 1: Introduction of "Rural CEOs" - The "Rural CEO" role was first introduced in Zhejiang, with the aim of recruiting professional managers to enhance rural economic activities [3] - In 2024, the first batch of "Rural CEOs" was appointed in Changsha, focusing on agricultural and technological expertise to drive local development [2][4] Group 2: Economic Impact - The introduction of "Rural CEOs" has led to substantial increases in village collective incomes and the transformation of idle farmland into productive assets [4][6] - For instance, the "Rural CEO" in Kaohui Town generated 2.6 million yuan in income through a land reclamation project, while another in Qiaoyi Town organized events that attracted over 72,000 visitors, increasing local revenue by 50% [4][6] Group 3: Operational Strategies - "Rural CEOs" utilize innovative business models, such as the "farmland claiming" initiative, which allows urban families to engage in farming activities, thus generating additional income for local communities [4][6] - They also focus on creating unique tourism experiences, such as music festivals and art events, to attract visitors and boost local economies [4][6] Group 4: Training and Support - The government has initiated training programs to cultivate a new generation of "Rural CEOs," aiming to develop 10,000 professionals over three years [9][10] - Support measures include performance-based compensation and funding for villages that hire "Rural CEOs," ensuring sustainable development and community engagement [11][12] Group 5: Future Prospects - The role of "Rural CEOs" is expected to evolve, focusing on strategic planning and operational management to further enhance rural revitalization efforts [15] - The integration of modern technology and marketing strategies is crucial for transforming rural areas into vibrant economic hubs, aligning with national goals for rural development [14][15]

Group 1 - The core idea of the articles highlights the positive impact of agricultural managers in rural development in Guizhou Province, China, showcasing their role in enhancing agricultural productivity and employment opportunities [1][2] - Since 2019, Guizhou has implemented a pilot program for agricultural managers, training 700 individuals to act as "rural CEOs," which has significantly contributed to local economic growth [1] - Agricultural managers have successfully addressed challenges in the agricultural sector, such as improving sales channels and product quality, leading to increased income for local farmers [2] Group 2 - The agricultural manager Han Youlong implemented strategies like building cloud warehouses and promoting graded packaging, resulting in the annual sales of kiwifruit exceeding 50 million yuan [1] - Agricultural manager Dong Ping has cultivated over 10,000 acres of fruit trees, generating an annual output value of nearly 20 million yuan and providing employment for over 430 villagers [2] - Agricultural managers are fostering collaboration among local farmers and external experts, enhancing the sales of agricultural products and creating sustainable income sources for rural communities [2]

Core Viewpoint - The article highlights the successful implementation of the "Hundred-Thousand-Ten Thousand Project" in Guangdong, particularly in Shantou, showcasing how local initiatives and community engagement have led to significant improvements in rural areas and agricultural productivity [1][2][9]. Group 1: Community Engagement and Initiatives - The "Hundred-Thousand-Ten Thousand Project" has fostered better relationships between government officials and the public, resulting in a cleaner governance environment and visible benefits for the community [2][5]. - The "Visit Plan" initiative allows villagers to directly communicate their issues to party members, leading to quicker resolutions and improved local infrastructure, such as the transformation of abandoned spaces into community areas [3][4]. - The "Strong Goose Plan" encourages party members to take the lead in community development, resulting in increased local income and enhanced village aesthetics [7][8]. Group 2: Agricultural Development - The introduction of the "Rural CEO" program aims to enhance agricultural practices by bringing in skilled professionals to manage local industries, particularly in the lychee sector [9][10]. - The new lychee variety "Hong Liren" is being promoted for export to international markets, indicating a strategic focus on enhancing agricultural output and market reach [9][10]. - The use of smart agricultural technologies, such as drone monitoring and AI management, is being implemented to improve efficiency in lychee farming [10][11]. Group 3: Economic Growth and Employment - The establishment of local industrial parks is expected to create approximately 70 job opportunities for residents, reflecting a commitment to local employment [4]. - The collective income of villages has seen significant growth, with one village's income projected to exceed 150 million yuan this year, demonstrating the economic impact of these initiatives [8]. - The integration of tourism and local culture, such as the development of a cultural café and heritage activities, is enhancing the economic landscape of rural areas [8].