Core Viewpoint - The article highlights the efforts of the Bank of Communications (BoCom) in promoting financial education through a series of innovative initiatives during the 2025 Financial Education Promotion Week, aimed at enhancing public understanding of financial knowledge and consumer rights [1][2][3][4]. Group 1: Financial Education Initiatives - BoCom launched a series of engaging financial education projects, including the introduction of a new mascot "Jiao Jiao," designed to resonate with contemporary culture and enhance brand recognition [1][2]. - The financial education series video "Jiao Jiao, Set Off!" was released across multiple online platforms, featuring "Jiao Jiao" on a journey to spread practical financial knowledge, including fraud prevention and rational investment [2]. - During the promotion week, BoCom organized various financial education activities at well-known tourist attractions across multiple provinces, integrating local cultural elements to attract diverse audiences [3]. Group 2: Consumer Protection and Financial Literacy - BoCom's half-year report indicates a commitment to consumer protection, establishing a comprehensive framework for consumer rights that includes a cross-departmental coordination mechanism [4]. - The bank emphasizes the integration of financial education with support for the elderly and disabled, aiming to enhance the effectiveness and innovation of its educational efforts [4]. - A "Risk Warning Delivered" initiative was conducted in 73 scenic spots across 28 provinces, directly bringing financial services and knowledge to consumers [3].

Core Viewpoint - The Bank of Communications actively participates in the 2025 Financial Education Promotion Week, focusing on consumer rights protection and financial knowledge dissemination through innovative projects and community engagement [1][2][3] Group 1: Financial Education Initiatives - The bank launched a series of engaging financial education projects during the promotion week, aiming to make financial knowledge accessible and relatable to the public [1] - A new financial education ambassador named "Jiao Jiao" was introduced, symbolizing the bank's commitment to customer-centric service and professional support [1] - The bank collaborated with Xinhua News to produce a financial education video series featuring "Jiao Jiao," who will travel to various cities to promote practical financial knowledge [2] Group 2: Community Engagement Activities - The bank organized diverse financial education activities at popular tourist sites across multiple provinces, including interactive quizzes and engaging experiences to educate visitors [3] - Specific initiatives included the "Jiao Jiao Happiness Bus" in Guangdong, which served as a mobile classroom for different demographics, and themed events in Yunnan that incorporated local cultural elements [3] - A total of 73 scenic spots across 28 provinces participated in the "Risk Warning Delivered" campaign, effectively bringing financial services and education directly to consumers [3]