Core Viewpoint - The article highlights the efforts of the Bank of Communications (BoCom) in promoting financial education through a series of innovative initiatives during the 2025 Financial Education Promotion Week, aimed at enhancing public understanding of financial knowledge and consumer rights [1][2][3][4]. Group 1: Financial Education Initiatives - BoCom launched a series of engaging financial education projects, including the introduction of a new mascot "Jiao Jiao," designed to resonate with contemporary culture and enhance brand recognition [1][2]. - The financial education series video "Jiao Jiao, Set Off!" was released across multiple online platforms, featuring "Jiao Jiao" on a journey to spread practical financial knowledge, including fraud prevention and rational investment [2]. - During the promotion week, BoCom organized various financial education activities at well-known tourist attractions across multiple provinces, integrating local cultural elements to attract diverse audiences [3]. Group 2: Consumer Protection and Financial Literacy - BoCom's half-year report indicates a commitment to consumer protection, establishing a comprehensive framework for consumer rights that includes a cross-departmental coordination mechanism [4]. - The bank emphasizes the integration of financial education with support for the elderly and disabled, aiming to enhance the effectiveness and innovation of its educational efforts [4]. - A "Risk Warning Delivered" initiative was conducted in 73 scenic spots across 28 provinces, directly bringing financial services and knowledge to consumers [3].

9月15日至21日，国家金融监督管理总局、中国人民银行、中国证监会联合开展以"保障金融权益，助力 美好生活"为主题的2025年金融教育宣传周活动。交通银行积极响应监管号召，集团上下高效协同、主 动作为，围绕宣传周主题打造了一系列形式新颖、内容丰富的金融知识普及项目，为公众提供更加贴近 生活、易于理解的金融教育服务，进一步推动金融知识走进千家万户。 据悉，宣传周期间，交行在全国28个省市的73个景区同步开展了"风险提示送上门"专项活动，切实将金 融服务与知识普及送到消费者身边。 由交行与新华网联合策划制作的金融教育系列宣传片《姣姣，出发！》先导片同步在线上多个渠道发 布。视频中，"姣姣"除了负责"说消保"工作之外，还接到一个新任务，开启一段融合旅行与金融知识普 及的奇妙之旅。后续，她将前往上海、云南和青岛等城市旅行，通过轻松有趣的剧情传播防诈骗、防范 黑灰产和理性投资等实用金融知识，以创新叙事方式增强公众的金融风险防范意识。令人期待的 是，"姣姣"将推出嵌入智能芯片的实体手办和多种周边产品。 原标题：交通银行：以温暖服务守护消费者权益 宣传周期间，交行结合自身金融文旅IP"文旅大戏"，整合资源，在全国多个景区组 ...