Core Viewpoint - The introduction of half-price sale type affordable housing is expected to significantly impact the demand for traditional new homes, particularly for first-time buyers, as these affordable options offer better pricing and quality [1][3]. Pricing and Market Comparison - The average price of the newly launched affordable housing in Kunming's Chenggong District is only 4,980 yuan per square meter, which is less than half the price of typical market housing [1]. - During the peak period, the average price of commercial housing in the same area exceeded 10,000 yuan per square meter, and the current average is over 8,000 yuan, indicating a price difference of approximately 3,000 yuan per square meter [1]. Quality and Location - The quality of the new affordable housing is significantly better than previous public rental and affordable housing, featuring modern designs and good locations with access to commercial, educational, and healthcare facilities [1][3]. - The housing units primarily range from 60 to 100 square meters, aligning with the needs of first-time homebuyers [3]. Market Impact on Traditional Housing - The introduction of affordable housing is likely to divert potential buyers away from traditional new homes, especially those lacking location advantages or essential resources [6]. - Traditional new homes face challenges from both the second-hand housing market and the new affordable housing products, as buyers are increasingly attracted to lower-priced options [10][14]. Strategic Recommendations for Developers - Developers are advised to differentiate their offerings to remain competitive, such as enhancing school resources, providing price incentives, and improving delivery experiences [7][8][9]. - Companies with significant inventory should prioritize selling existing properties, while new projects must reassess market conditions and product offerings [12][13]. Future Considerations - If the supply of affordable housing increases, developers will need to rethink their strategies, and homeowners will need to reconsider their property plans [16].