Core Viewpoint - The domestic small home appliance market is experiencing intense competition, leading to price wars and a decline in profitability for companies like Bear Electric, which reported a significant drop in net profit despite a slight revenue increase [4][12]. Company Performance - Bear Electric achieved a revenue of 4.758 billion yuan in 2024, a year-on-year increase of 0.98%, but its net profit fell to 288 million yuan, a 35.37% decline compared to the previous year, marking the largest drop in nearly nine years [4][9]. - The company's stock price has decreased by 10.52% year-to-date, with a cumulative decline of over 55% from its June 2023 peak, reflecting market pessimism about its future prospects [6]. Financial Analysis - The decline in net profit is attributed to a decrease in gross margin and rising expenses. The gross margin for 2024 was 35.29%, down from 36.61% the previous year [9][11]. - Operating costs increased by 2.67%, with raw material costs rising by 4% and labor costs by 10.42%. Management expenses grew by 24.25%, financial expenses surged by 171.74%, and R&D expenses increased by 36.48% [11]. Market Competition - Bear Electric holds over 80% of its sales in the domestic market, facing stiff competition from leading brands like Supor and Xinbao, which have successfully expanded into overseas markets and achieved revenue and profit growth [14]. - In 2024, Bear Electric's export revenue was 688 million yuan, a substantial increase of 80%, but it primarily relies on OEM production, with less progress in promoting its own brand internationally [14][16]. Industry Trends - The kitchen small appliance market is entering a phase of stagnant growth, with a total retail value of 60.9 billion yuan in 2024, a slight decline of 0.8% year-on-year. The market is shifting towards competition for existing market share rather than growth [19][20]. - The "home economy" that previously drove rapid growth in the kitchen small appliance sector is fading, leading to longer product replacement cycles and market saturation for once-popular items [22]. Strategic Directions - Bear Electric plans to enhance its brand presence overseas and invest in new product development, aiming to increase R&D spending to 5% of revenue and focus on smart appliances and health care products [17][16]. - The company intends to optimize its domestic product structure and streamline its SKU count to adapt to the changing market dynamics [17].