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国产脱毛仪之王,坑惨年轻人
虎嗅APP· 2025-08-23 03:36
凤凰网科技 . 凤凰科技频道官方账号,带你直击真相。 本文来自微信公众号: 凤凰网科技 ,作者:徐珍,编辑:董雨晴,题图来自:视觉中国 23岁的周梓婷自称"猕猴桃女孩",她解释道,这个称号代表自己"体毛重,毛绒绒的,就像猕猴桃"; 与之相反,"没有汗毛、皮肤光滑的那种是水煮蛋女孩"。 为了做好"毛发管理"、完成从"猕猴桃"到"水煮蛋"的蜕变,她曾购买过美容院的脱毛卡,也曾连夜研 究网友的"脱毛功课"、花费数千元入手脱毛仪。而与周梓婷有相似烦恼的人并不少——小红书 上,"猕猴桃女孩"的话题拥有超过2.4亿多的浏览量,相关笔记数超56.8万条。 以下文章来源于凤凰网科技 ,作者凤凰网科技 万千猕猴桃女孩们的毛发焦虑,带来了百亿商机。1688一家东莞脱毛仪代工厂的负责人则告诉凤凰 网科技,仪器类产品的利润率"能够达到60%以上,这也是比较保守 (的情况) "。 如他所说,颜值经济长盛不衰的背景之下,不少新消费品牌跻身于脱毛仪的消费富矿,用各种方式挖 掘着自己的目标用户。 Ulike正是其中的佼佼者。据Ulike官方公布,其产品目前在国内市场的占有率达到70%以上。第三方 调研机构QYResearch的统计口径更为保 ...
2025年,“上门按摩服务”为啥越来越受欢迎?业内人士说出原因
Sou Hu Cai Jing· 2025-08-15 05:34
Core Insights - The Chinese massage market is undergoing a significant transformation, with the rise of on-demand massage services creating a market worth 700 billion yuan, expanding rapidly [1][7] - By 2025, the market size of the massage and foot therapy industry in China is expected to reach substantial figures, driven by changing consumer behaviors and preferences [1] Market Drivers - **Consumer Upgrade**: From 2013 to 2023, the disposable income of Chinese residents has consistently increased, leading to a shift in massage services from luxury to a part of daily health management, especially among high-income urban professionals [1] - **Technological Empowerment**: The maturity of O2O platforms has provided robust technical support for on-demand massage services, with the digital economy and internet penetration rising from 2017 to 2022, facilitating easier online booking and payment processes [2] - **Rise of Home Economy**: The emergence of Generation Z has fostered a demand for convenient services, with a strong inclination towards "lazy economy" trends, boosting the popularity of on-demand services like massage [2] - **Enhanced Service Experience**: Home massage services offer a familiar and private environment, addressing the needs of specific demographics such as postpartum women and the elderly, with 61.4% of users being male, indicating a strong demand for privacy [2][3] - **Efficient Time Management**: Traditional massage services often require 3-4 hours, while on-demand services significantly reduce this time, appealing to busy urban consumers who prefer evening and weekend appointments [3] - **Diverse and Transparent Services**: Online platforms provide a wider selection of therapists, allowing consumers to choose based on qualifications and reviews, with nearly half preferring female therapists [3] Challenges and Future Outlook - Despite rapid growth, the on-demand massage market faces challenges such as inconsistent service quality and fraud risks, necessitating improved industry standards and regulations [5] - The future of the on-demand massage market is expected to focus on quality enhancement and expansion, with more specialized services and increased brand concentration, alongside advancements in technology like AI and big data to improve service matching [5][7]
杨明超战略调整显效剑指“2万店” 锅圈锚定下沉市场业绩重拾双增
Chang Jiang Shang Bao· 2025-08-11 00:47
Core Insights - The company, Guoquan, has reported its best half-year results since its listing, achieving a revenue of 3.24 billion yuan and a net profit of 183 million yuan in the first half of 2025, marking a year-on-year growth of 21.2% and 113.22% respectively [1][7] - Following a decline in performance in the first half of 2024, Guoquan has successfully returned to growth, surprising the market amid the fading trend of the "stay-at-home economy" [1][6] Company Background - Founded by Yang Mingchao, Guoquan has evolved from a grassroots entrepreneur to a leader in the restaurant industry, with a valuation of over 10 billion yuan [1][2] - Yang's journey includes various entrepreneurial ventures, leading to the establishment of a successful hot pot brand, "Little Stool," which peaked at over 1,000 stores before facing increased competition [2][3] Business Model and Strategy - In 2015, Guoquan was established to provide raw materials for hot pot restaurants, and in 2017, it opened its first hot pot ingredient store, catering to the growing demand for home dining [3][4] - The company has seen rapid expansion, with store numbers increasing from 4,300 to over 10,300 between 2020 and 2023, primarily through franchise models [4][6] Recent Developments - After facing challenges post-pandemic, including a decline in customer spending and increased competition, Guoquan implemented a strategic adjustment known as the "seedling plan" to enhance customer retention and optimize store operations [6][8] - The company has resumed store expansion, targeting lower-tier markets, with plans to open an additional 10,000 stores over the next five years, focusing on China's rural areas [1][8] Financial Performance - Guoquan's membership base has grown significantly, reaching 50.3 million members, a 62.8% increase year-on-year, with prepaid card amounts also rising by 27% [8] - The company has diversified its product offerings, including a focus on barbecue products, which has helped stabilize seasonal revenue fluctuations [8] Future Outlook - Yang Mingchao is exploring international expansion, with teams assessing markets in Southeast Asia and Europe for potential growth opportunities [9]
夏日消费热潮涌动 “夜经济”升温激发城市新活力
Zheng Quan Ri Bao· 2025-07-30 17:05
Group 1 - The domestic consumption market is showing characteristics of day-night interaction and diverse forms of coexistence, with "night tourism" related search and comment volumes increasing by around 100% since July [1] - From July 1 to July 21, the number of night orders in 127 cities increased by over 100% month-on-month, with cities like Luohe, Baotou, and Shuo Zhou experiencing growth rates exceeding 200% [1] - The peak hours for night economy activities are identified as 6 PM to 10 PM, with demands for tourism, leisure, and dining shopping being released during this period [1] Group 2 - The trend of night consumption is not only reflected in traditional night tours but also in the emergence of diverse and culturally rich night consumption scenarios, with "museum night tours" search heat increasing by nearly 200% [2] - Scenic spots are extending their operating hours and enhancing attractions through light shows and performances, leading to a nearly 230% increase in "scenic night tours" search heat from July 1 to July 29 [2] - The success of night consumption is attributed to collaborative efforts, with initiatives like "Exciting Night Shanghai" launched to support the development of night economy landmarks [2] Group 3 - Shenzhen is leveraging the Guangdong-Hong Kong-Macao Greater Bay Area to promote cross-border night economy, with night passenger flow at the Shenzhen-Hong Kong port increasing by 18% year-on-year [3] - The rise of night tourism extends business hours for merchants and enhances consumer engagement through innovative "culture + scene" models [3] - The focus on developing a sustainable "night economy" ecosystem includes deepening the integration of culture, commerce, and tourism, optimizing urban services, and promoting cross-regional resource coordination [3] Group 4 - The rise of summer "night economy" reflects an upgrade in consumer demand and indicates a deeper extension of urban economic vitality [4] - The acceleration of cultural and commercial tourism integration, along with improved supporting services, positions night consumption as a key driver for domestic demand, employment, and cultural heritage [4]
平台消费券提振中小商家信心 人手翻倍、门店数快速增长
Zheng Quan Ri Bao Wang· 2025-07-22 06:01
Group 1 - The takeaway from the news is that the food delivery market in China has experienced rapid growth, with daily order volume increasing from 100 million to 250 million, indicating a new competitive landscape and vibrant local business ecosystem [1] - The summer consumption surge has led to significant increases in night orders, with over 640,000 stores seeing a more than 100% increase in night orders compared to previous months [1] - Various brands, including "外婆家" and "米国煲仔饭," have reported substantial growth in orders, with "外婆家" achieving a 230% increase and "米国煲仔饭" seeing a 1.5 times increase in orders since joining the platform [1] Group 2 - The demand for labor in the restaurant industry has surged, with tens of thousands of new jobs created since the launch of the platform's consumption vouchers in July [2] - The restaurant "鸡鸣汤包" has seen its daily orders nearly triple, prompting the owner to hire additional staff to manage the increased volume [3] - The tea brand "李山山茶事" reported over a 200% increase in orders since joining the platform, leading to an increase in workforce to handle the demand [3] Group 3 - The food delivery market is expected to create approximately 1.5 million jobs for delivery riders, with the growth in consumption also benefiting the entire supply chain and creating a chain reaction of job opportunities [4] - Economists suggest that boosting service consumption can revitalize small businesses and enhance employment, leading to stronger consumer spending power [4]
美宜佳门店突破40000店;京东启动新业务“生鲜折扣店”
Sou Hu Cai Jing· 2025-07-21 16:56
Group 1: Company Developments - Meiyijia has opened its 40,000th store in Nanning, Guangxi, marking a significant milestone in its national expansion, with coverage in 22 provinces and over 240 cities, serving more than 250 million customers monthly [6] - ALDI has expanded its presence in China, reaching a total of 76 stores nationwide, with new openings in Wuxi and Suzhou [14] - JD.com has launched a new business called "JD Fresh Discount Store," focusing on online discounts for fresh products, although it is still in the testing phase with limited product availability [8] Group 2: Market Trends and Consumer Behavior - Taobao Flash Sale reported a significant increase in night-time orders, with a more than 100% month-on-month growth in 127 cities since July, particularly in central and western regions [10] - The Chinese express delivery industry continues to lead globally, with an average of over 500 million packages collected daily, reflecting efficient resource allocation [15] - The retail sales of consumer goods in China are expected to exceed 50 trillion yuan this year, maintaining the country's position as the second-largest consumer market globally [22] Group 3: Regulatory and Industry Standards - The State Administration for Market Regulation has held discussions with major food delivery platforms, emphasizing compliance with e-commerce laws and promoting fair competition [9] - The first industry standard for fresh tea beverages has been officially released, which will take effect in January 2026, setting quality requirements for ingredients and packaging [14] - A new digital tool called "Food Safety Nail" has been launched by Ele.me to enhance food safety monitoring across the supply chain [18]
“淘宝闪购+旅游+苏超”,超百城夜间订单翻倍
Sou Hu Cai Jing· 2025-07-21 14:33
Group 1 - The tourism peak season has led to significant increases in orders for various cities and attractions, with Hangzhou ranking second among the top ten cities for orders, and West Lake and Zhoushan Shengsi Islands ranking third and ninth in order growth respectively [1] - Young consumers are increasingly opting for convenience, with a notable rise in hotel delivery orders for essential items such as disposable towels, underwear, and toiletries, with disposable toilet seat covers seeing a 68% increase and travel shampoo and shower sets up by 78% [1] - The night economy, cool economy, and home economy are driving growth for small businesses, with night orders for food items in cities like Kunming, Changsha, Wuhan, Nanjing, Qingdao, and Chengdu exceeding 100% growth [1] Group 2 - The "Su Super" sports event has spurred a doubling of night orders in over ten cities in Jiangsu, while the "Zhe BA" event has led to a similar increase in outdoor sports goods orders in eleven cities in Zhejiang [4] - Significant growth in specific product categories has been observed, with pet supplies in Panzhihua increasing by 358%, trendy toys in Turpan by 450%, and outdoor sports goods in Luohe skyrocketing by 613% [2][4] - The restaurant industry has seen a surge in employment, with tens of thousands of new jobs created, and nearly 160,000 non-restaurant small shops achieving record order peaks, while over 640,000 small shops have reported night order growth exceeding 100% [4]
淘宝闪购夏日消费图景火热 清凉经济、夜经济、宅经济爆发
Zheng Quan Ri Bao Wang· 2025-07-21 05:22
Core Insights - The summer consumption trend in China has significantly increased since July, with a notable rise in spending across major cities and popular tourist destinations [1][2] - Various consumption patterns such as night economy, cooling economy, and home economy have emerged, contributing to the growth of small and medium-sized businesses [1] Group 1: Consumption Trends - The order volume on Taobao Flash has surged, particularly in cities like Wuhan, Changsha, and Xi'an, with a strong performance in events related to local sports [1][2] - Night economy has shown remarkable growth, with over 100% month-on-month increase in night orders across 127 cities, predominantly in the central and western regions [2] - Popular food items during the summer include barbecues, local snacks, and desserts, with significant order increases in cities like Kunming and Changsha [2] Group 2: Product Categories - Sales of cooling products such as ice cream machines and air conditioning fans have risen over 200%, while air conditioning units have seen a 150% increase [3] - Ice cream consumption has surged, with ice slush orders increasing by 98% and ice cream machine orders skyrocketing by 879% [3] - The demand for pet supplies and outdoor sports equipment has also seen substantial growth, with orders in certain categories increasing by over 600% [2]
最新消费在哪里?淘宝闪购:清凉经济、夜经济、宅经济
Zhong Guo Jing Ji Wang· 2025-07-21 01:21
Core Insights - The summer consumption trends indicate a significant rise in new economic activities driven by various consumer demands, particularly in the areas of "cooling economy," "night economy," and "stay-at-home economy" [1][2] Group 1: Cooling Economy - The "cooling economy" is a prominent consumption trend, with ice cream machine orders increasing by 879% and slush machines by 98% since July [1][4] - Sales of small appliances like portable fans and air coolers have surged over 200%, indicating a strong demand for cooling products in both home and mobile scenarios [1] - DIY ice drink combinations are gaining popularity, with the growth rate of "alcohol + ice + beverage" combinations surpassing that of alcohol alone [1] Group 2: Stay-at-Home Economy - The stay-at-home economy reflects deep development in household consumption, with fresh-cut rose orders increasing by 172% and scented candle orders by 344% month-on-month [1][6] - There is a notable rise in sales of children's stationery, pet supplies, home decor, outdoor sports, apparel, and beauty products, indicating a broadening of consumer interests [1] - High-frequency essential items like fresh fruits, packaged snacks, and emergency kitchen supplies are experiencing continuous growth, catering to consumer needs for convenience and immediacy [1] Group 3: Night Economy - The night economy shows significant potential, with night orders in 127 cities increasing by over 100%, particularly in central and western regions [2][3] - Weekend night orders for camping sites have surged by 230%, and orders from parks and recreational areas have also seen substantial growth [2][5] - Diverse night-time consumption categories are emerging, with local delicacies and late-night snacks gaining popularity, indicating a shift from traditional "eating and drinking" to a broader range of products [2] Group 4: Market Opportunities - The overall summer consumption trends highlight continuous upgrades in consumer demand across various scenarios, presenting new growth opportunities for businesses [2] - Industry experts emphasize the importance of quickly capturing and responding to consumer trends to gain a competitive edge in the evolving market landscape [2]
商战了3个月,“即时零售”到底是什么东西?
吴晓波频道· 2025-07-02 15:45
Core Viewpoint - The article discusses the rapid growth and transformation of the instant retail market in China, driven by advancements in logistics, technology, and changing consumer demands, with a projected market size of 1.5 trillion yuan by 2025 and potential growth to 2-3.6 trillion yuan by 2030 [7]. Group 1: Market Dynamics - Instant retail encompasses a wide range of products, from fresh produce to electronics, emphasizing the convenience of home delivery [4][3]. - Major players like Meituan, Alibaba, and JD.com are heavily investing in market share, with aggressive promotional strategies and significant subsidies [5]. - The competition is reshaping the consumer market, focusing on efficiency in delivery and logistics [8]. Group 2: Infrastructure Development - The "15-minute convenient living circle" initiative aims to meet daily needs within a short walking distance, with over 4,321 such circles established, covering approximately 107 million residents [12][13]. - Local governments are implementing cold chain logistics policies to enhance the supply chain for perishable goods, with subsidies for cold storage and transportation [14]. - By 2025, policies will ensure logistics centers in every county and express delivery stations in villages, increasing rural market accessibility [15]. Group 3: Technological Advancements - The integration of technologies like drones, autonomous driving, and AI scheduling is expected to lower supply chain and delivery costs, enhancing overall efficiency [18]. - Post-pandemic consumer behavior shows a heightened willingness to pay for immediate delivery, particularly among younger demographics [19]. Group 4: Competitive Landscape - The competition is primarily among three giants: Meituan, Alibaba (Ele.me), and JD.com, each leveraging their logistics capabilities to gain an edge [29]. - Meituan focuses on local life services with a vast network of over 6 million delivery personnel, while JD.com emphasizes quality and reliability through its self-built logistics [30][31]. - Alibaba combines its extensive user base with a robust delivery network, but faces challenges in operational efficiency and market penetration in rural areas [33]. Group 5: Future Outlook - The article suggests that the future of instant retail will be defined by the ability to deliver products quickly and efficiently, particularly in lower-tier markets [34]. - Meituan's "Lightning Warehouse" model aims for rapid urban coverage, while JD.com's "Shared Warehouse" focuses on quality and cost efficiency [36]. - Long-term success will depend on the integration of AI and other technologies, creating significant barriers to entry for new competitors [38].