Group 1 - The Buick brand is struggling with its transition to electric vehicles, with core models E5 and E4 experiencing low sales since their launch over two years ago [2] - The E5 model had a peak monthly sales of 3,587 units in June 2023, but has since fluctuated around 1,000 units, with a low of just 363 units [2] - The E4 model, positioned as a coupe SUV, performed even worse, with only 60 units sold in June 2025 and even lower sales of 38 and 28 units in July and August [2] Group 2 - In contrast, the Buick GL8新能源 has shown more stable performance, with sales consistently between 5,000 and 7,000 units since May 2023 [3] - The GL8 has a long-standing market presence, with cumulative sales exceeding 2 million units since its launch in December 1999, maintaining a market share above 90% in its segment [3] - However, GL8 sales have declined from 126,800 units in 2022 to 64,700 units in 2024, as competition from domestic electric MPVs increases [3] Group 3 - To address its challenges, Buick launched a new sub-brand "至境" in April 2025, aimed at the mid-to-large luxury car market, with the first model being the 至境L7 [4] - This new model aims to reshape Buick's brand image and increase market share, as the brand's fuel vehicle sales still account for about 71% of total sales as of August 2025 [4] - The overall market for joint venture brands is declining, with a projected market share drop to around 30% by 2025, presenting a significant challenge for Buick [4] Group 4 - Buick plans to release six models under the 至境 brand within the next 12 months, aiming for profitability and the integration of advanced technology [5] - The goal is for Buick's electric vehicle sales to reach over 50% by 2026 and 60% by 2027, with a focus on ensuring that these products are profitable [5] - The competitive landscape raises questions about Buick's ability to secure a strong market position with the new 至境 brand [5]