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“清凉经济”升温!这些家电产品销量翻倍式增长
Feng Huang Wang· 2025-07-20 00:35
Group 1: Market Trends - The sales of "cooling" appliances have surged due to high temperatures across the country, with sales of cooling fans with humidifying functions and air circulation fans increasing by over 62% and 89% year-on-year, respectively [1] - Air conditioner sales and installations have also seen significant growth, with a store manager reporting weekend sales reaching 300-350 units and weekday sales around 100-150 units, leading to a 2.3 times increase in average installation volume [1] - The demand for ice has rapidly increased, with ice production in Zhengzhou reaching nearly 300 tons daily, and sales doubling [1] Group 2: Product Performance - Ice-making refrigerators, home ice makers, and ice-making drinking machines have gained popularity, with Bosch reporting over 200% year-on-year growth in sales and revenue for its ice-making products in Q2 [2] - A store manager noted a 60% increase in customer inquiries for refrigerators with ice-making capabilities, with over 150 units sold in just one week [2] - Small Bear Electric reported a 20% year-on-year increase in ice maker sales from April to June, along with strong performance in other related products [2] Group 3: Industry Insights - The surge in ice-making appliances is attributed to the previous year's exposure of ice demand in cold drink scenarios and the entry of leading brands enhancing product experience and awareness [3] - Despite the rapid growth in the first half of the year, there is still room for continued expansion in the ice-making appliance market, with expectations of price reductions as leading brands increase their presence [3] - Other companies such as Midea and Supor are also entering the market for home ice makers and ice-making drinking machines [3]