Group 1 - The Securities Social Media Index for June 2025 shows that CITIC Securities leads with a total index of 79.32, maintaining a strong presence across Douyin, video accounts, and public accounts [1][4] - Orient Securities follows closely in second place with a score of 74.64, while Guotai Junan has made a significant leap to third place [1][4] - Other firms such as Guojin Securities and Shenwan Hongyuan have also improved their rankings compared to May, with new entrants like Zhongyuan Securities and CICC making it into the top twenty [1][4] Group 2 - Douyin's high-engagement content features diverse topics, with policy interpretations and hot events driving traffic. The top post from AVIC Securities focused on the regulatory landscape of the China Securities Regulatory Commission, garnering 19,000 likes [1][2] - Financial social media accounts are effectively capturing market sentiment, with topics like stablecoins and geopolitical tensions being highly discussed. The subscription account "Zhongjin Dianzhi" achieved 97,000 reads with its analysis on stablecoins [2][4] - The ability to quickly respond to market trends and provide professional insights is crucial for firms to maintain a competitive edge in the industry [2][4] Group 3 - The index reflects the performance of 138 brokerage and asset management firms across three major social media platforms, indicating the influence of social media on brand visibility and operational trends [5][16] - The index is calculated using a quantitative model that assesses factors such as fan accumulation, content creation, dissemination, and user interaction [5][16] - The report emphasizes the importance of timely and relevant content in attracting audience engagement and enhancing brand reputation [2][5]

本期为券商社交媒体指数(2025年5月)。 本期为券商社交媒体指数(2025年5月)。 券商SMI总榜方面，中信证券凭借抖音、视频号、公众号的均衡运营表现强势登顶，东方财富、银河证券紧随其后排名前三。招商证券较4月有所回落但仍 保持TOP5实力，国投证券延续上月强劲势头继续占据前列。国泰海通证券、国盛证券、第一创业证券新晋榜单前20，展现出较强的上升势头。券商抖音高 赞作品题材丰富，关税政策、行业分析、后市投资策略等内容获得用户广泛关注。TOP1作品来自东方财富，紧抓"关税破冰"的市场焦点，深度解析有望获 得关税豁免的行业，获得1W+高赞。财经社牛养成记持续发力行业科普，聚焦航空公司经营策略，揭秘"航空公司为什么越来越抠"背后的商业逻辑，引发用 户讨论，收获近万点赞。此外，大同证券app、华西证券展望五月投资机会，国盛证券、申万宏源投教基地发布的投教相关作品也斩获不俗流量。 视频号高赞榜呈现明显的投教导向特征，多个投教相关作品上榜。具体来看，国泰海通证券投教基地"5.15全国投资者保护宣传日"联合中央广播电视总台发 起"百城千屏"投教宣传活动。活动通过整合国家级媒体资源、线上线下多场景覆盖及精准化内容设计，构 ...