Core Insights - The collaboration between Licheng Foods and Tsinghua University Academy of Arts is a significant step in promoting industry-education integration, enhancing innovation, and talent development in response to national strategies [1][14][17] Group 1: Collaboration and Objectives - Licheng Foods and Tsinghua University Academy of Arts have initiated a co-creation classroom focused on "packaging illustration design practice," building on their successful partnership in 2024 [1][4] - The initiative aligns with the "Implementation Plan for Enhancing Industry-Education Integration" for 2023-2025, aiming to deepen collaboration and explore value creation among youth [1][14] Group 2: Educational Approach - The co-creation classroom integrates real brand projects and market demands into the curriculum, providing students with a practical creative platform to engage with the industry [4][11] - Professor Zhou Yue emphasized the course's goal of helping students understand Licheng Foods' target audience to optimize design and enhance brand recognition [4][6] Group 3: Brand Insights and Student Engagement - Wang Weiwei, Product Director of Licheng Foods, provided in-depth brand insights, focusing on the company's mission to offer healthy food and the development of its cod fish sausage products over 19 years [6][13] - Students demonstrated high professionalism and creativity during the design phase, reflecting their understanding of Licheng's brand characteristics [9][11] Group 4: Evaluation and Feedback - The sharing and evaluation session highlighted students' creative concepts, with Professor Zhou and Wang providing constructive feedback from both design and market perspectives [11][13] - The dual mentorship model allowed students to learn from both theoretical and practical dimensions, enhancing their learning experience [11][14] Group 5: Future Implications - The successful co-creation classroom exemplifies the powerful role of industry-education integration in connecting education, talent, and industry [17] - Licheng Foods aims to continue fostering industry-education collaboration, transforming student creativity into market-leading product innovations and communication strategies [17]