Core Insights - Rongcheng, a coastal city in Shandong, has achieved a balance of beauty and economic strength, with a GDP exceeding 100 billion yuan and a focus on marine economy [3][5][20] - The city has been recognized for its ecological environment, ranking first in air quality in Shandong and being awarded the title of "2024 Most Livable City" [3][20] Economic Development - The marine economy contributes approximately 45% to Rongcheng's GDP, with the city being a leader in aquatic product output for over 40 years [5][11] - In 2024, over 310 industrial enterprises are expected to generate an industrial output value of 74 billion yuan, with a projected growth of over 10% in industrial added value [3][5] - Despite external trade pressures, Rongcheng's export value increased by 9.8% year-on-year in the first 11 months of 2024 [3][11] Marine Industry - Rongcheng has established itself as a national base for deep-sea fishing and has developed capabilities in polar fishing [5][11] - The shipbuilding industry in Rongcheng has seen significant growth, with output exceeding 7.8 billion yuan and profits increasing by over 170% year-on-year in 2024 [5][20] Tourism and Cultural Development - The city has leveraged its marine resources to boost tourism, attracting over 5 million visitors in 2024, including around 50,000 from South Korea [8][11] - Rongcheng's unique attractions, such as its fishing ports and natural beauty, have contributed to its recognition as a top tourist destination [8][11] Entrepreneurial Environment - Rongcheng has a vibrant private economy, with many innovative entrepreneurs contributing to its growth, particularly in the RV manufacturing sector [13][15] - The city has been recognized for its supportive policies towards entrepreneurs, fostering a conducive environment for business development [19][20] Government Initiatives - The local government actively promotes a culture that respects and supports entrepreneurs, enhancing their sense of well-being [19][20] - Initiatives like the "Return to Hometown" plan aim to create a better development environment for local and returning entrepreneurs [19][20] Environmental Sustainability - Rongcheng is committed to ecological preservation and aims to become a "zero-carbon city," focusing on energy efficiency and renewable energy sources [20][23] - The city has made significant strides in reducing energy consumption, with a reported 8.4% decrease in energy intensity per unit of GDP in the first half of 2024 [23][24]

Core Viewpoint - The article discusses the impact of U.S. tariffs on global trade uncertainty and highlights how Shandong foreign trade enterprises are accelerating their integration of domestic and foreign trade strategies to expand into the domestic market [2][3]. Group 1: Market Conditions - In 2024, China's total retail sales of consumer goods are projected to exceed 48.8 trillion yuan, which is more than ten times the export value to the U.S. [4]. - Despite the challenges faced by foreign trade enterprises, the conditions for shifting from export to domestic sales are relatively mature [4]. Group 2: Company Strategies - Companies like Blowing Intelligent Technology have started to explore the domestic market in response to reduced demand from U.S. buyers, with over 600 foreign clients engaged during the Canton Fair [6]. - The shift to domestic markets is seen as a strategic opportunity rather than a passive response to crisis, with companies encouraged to adapt their products to meet local consumer preferences [7][12]. Group 3: Brand and Product Development - Companies are focusing on brand building and product adaptation to meet domestic market demands, such as modifying product designs to cater to local tastes [9]. - Shandong Meijia Group has successfully transitioned to a dual-market strategy, achieving a revenue of 3.25 billion yuan in 2024, with domestic revenue reaching 1.48 billion yuan [9]. Group 4: Government Support and Initiatives - The government is playing a crucial role in supporting foreign trade enterprises to expand into domestic markets through initiatives like the "2025 Shandong Foreign Trade Quality Products Shopping Season" [11]. - Data from the Ministry of Commerce indicates that 87,000 industrial enterprises have achieved integrated domestic and foreign trade operations, marking a 6.3% year-on-year increase [11].