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中石油济南销售122站:精研“服务细节”,备战“节前营销”
Qi Lu Wan Bao· 2025-09-24 00:49
Core Insights - The company is enhancing customer experience during the peak consumption season of the National Day and Mid-Autumn Festival by focusing on "environment optimization, product management, and customer expansion" [1] Group 1: Environment Optimization - The company has removed redundant shelves to improve store layout, resulting in a more fluid movement and clearer visibility for customers, which significantly enhances the efficiency of picking and payment [2] - The store has created a festive atmosphere with promotional displays and themed decorations, increasing customer dwell time and creating marketing opportunities [2] Group 2: Product Management - The company has initiated a standardized pricing label rectification and established a special shelf for near-expiry products to address management issues, ensuring that each product has a corresponding price tag to enhance customer trust [3] - A dedicated team is managing the near-expiry product shelf, promoting these items through verbal recommendations and signage, while also coordinating with suppliers for returns and updates on slow-moving products [3] Group 3: Customer Expansion - The company recognizes the importance of unit customers for monthly operations and has set a goal to attract new unit clients, implementing a targeted marketing strategy through online channels [4] - The successful acquisition of a new unit customer in the first week of the month is expected to increase monthly sales by 2 units, establishing a solid foundation for ongoing marketing efforts [4] - The company aims to create a virtuous cycle of "customer-driven sales and sales-driven revenue" by expanding non-fuel product group purchases ahead of the holiday season [4]
克罗地亚6月零售额增幅居欧盟首位
Shang Wu Bu Wang Zhan· 2025-08-12 15:06
克通社8月6日报道,根据欧洲统计局的数据,欧洲零售额6月出现复苏,克罗地亚的增长势头远高 于欧洲平均水平。经季节性调整后,欧元区6月零售额较5月上涨0.3%,而欧盟6月零售额较5月下降 0.5%。增长最强劲的是非食品类产品的零售额,两个区域的零售额均增长了0.6%。其次是加油站零售 额,欧元区增长了0.4%,欧盟增长了0.6%。食品、饮料和烟草制品零售额也略有增长,均增长0.2%。 在欧盟国家中,克罗地亚6月零售额月度增幅最大,达3.6%。这一增幅是自2020年10月以来的最高水 平。 (原标题:克罗地亚6月零售额增幅居欧盟首位) ...