智通财经APP获悉，贪玩(09890)午后涨超12%，截至发稿，涨11.63%，报14.4港元，成交额6902.13万港 元。 消息面上，贪玩近日宣布，附属与COEXIST集团签订《艺术家作品开发合作协议》，并整合逾二百名 顶流、中腰部及新锐潮玩艺术家，共同开展艺术作品的衍生品开发、销售及推广活动。此次合作，标志 着集团依托自身在数字娱乐领域的深厚积累，进一步拓展潮玩产业布局，完善业务生态，开启"经典 IP+艺术家IP"相融合的潮玩新篇章。 据悉，今年9月，TANWAN与成都模玩咖文化传播有限公司签订授权许可协议，获得了影片《THE GARFIELD MOVIE》（加菲猫家族）IP衍生品在大中华区（包括中国大陆及港澳台地区）手办、盲 盒、雕塑、积木、毛绒产品等非功能性潮玩立体物的五年的独家发行运营授权。 ...

Core Insights - The company celebrates its tenth anniversary, marking a significant milestone in its development journey and showcasing its commitment to building a pan-entertainment ecosystem driven by "AI + Gaming," "Globalization of IP Products," and "Gaming + Trendy Toys" strategies [1][2] Strategic Developments - The company held a grand anniversary celebration themed "Crossing Mountains and Seas, Expanding New Horizons" in Guangzhou, highlighting key milestones from its inception to product launches and international expansion [1] - The founder expressed gratitude towards industry partners and employees, emphasizing the importance of innovation, player-centric approaches, and technology-driven strategies for future growth [2] Partnerships and Collaborations - The company signed a cooperation agreement with COEXIST Group to develop and promote derivative products with over 200 trendy toy artists, marking a significant step in expanding its trendy toy business [2][4] - A licensing agreement was established with Chengdu Model Cafe Cultural Communication Co., Ltd. for exclusive distribution rights of "The Garfield Movie" IP derivatives in Greater China, enhancing the company's market presence [3] Product Development and Ecosystem - The company is focusing on a comprehensive upgrade of its trendy toy business, launching new products like "CASHY BABY" and planning to introduce the first crystal element trendy toy IP "LILIA ANGEL" [3] - The establishment of a "Classic IP + Artist IP" system aims to diversify creative development and enhance the IP lifecycle through a virtual-to-physical value enhancement system [5] Consumer Engagement Strategies - The company emphasizes "Emotional Interaction Design" and "Scene Social Experience" as core strategies to reshape consumer engagement, aiming to make trendy toys emotional mediums that resonate with users [6][7] - The strategy includes deep integration of digital technology and artistic creation, exploring interactive experiences and community-driven content creation [6][7] Future Outlook - The company plans to deepen its user-centric IP ecosystem strategy, leveraging its strengths in digital technology and marketing to promote its trendy toy business [7] - By combining the influence of international classic IPs, the artistic value of artist IPs, and its core competencies, the company aims to provide emotionally resonant and culturally rich IP derivative experiences [7]