Core Viewpoint - The article highlights the emergence of XGIMI Technology in the automotive display market as a response to declining profits in the home projector sector, showcasing its innovative solutions at the 2025 Shanghai International Auto Show [1] Group 1: Company Performance - XGIMI reported a 146.81% year-on-year decline in net profit for the first three quarters of 2024, but achieved a turnaround in Q4 with a 375% increase in net profit to 162 million yuan [1] - The company aims to create a second growth curve by entering the automotive display market, having received development notifications from BAIC New Energy [1][10] Group 2: Product Offerings - XGIMI showcased three key in-car solutions: multi-projection cockpit, sky projection, and side window projection, all designed to enhance in-car entertainment experiences [2] - The outdoor solutions include DLP smart headlights, pixel light modules, and dynamic ground projection, addressing traditional DLP headlight color mixing issues and enhancing user experience [5] Group 3: Market Strategy - The automotive display market is seen as a new frontier for XGIMI, with the company establishing a dedicated team of over 300 people and committing to not share resources with its home projector division [9][11] - XGIMI's entry into the automotive sector is driven by the saturation and price wars in the home projector market, with a focus on product differentiation rather than price competition [12] Group 4: Industry Context - The automotive industry in China reached a total output value of 11 trillion yuan in 2023, surpassing real estate for the first time, indicating a significant market opportunity for XGIMI [10] - The global projector market is projected to see a 7.5% increase in shipment volume in 2024, but a 6.2% decline in sales revenue, highlighting the challenges faced in the home segment [11]

Core Viewpoint - The Shanghai International Auto Show showcased XGIMI Technology's innovative in-car optical solutions, highlighting its leadership in the projection display industry and its commitment to enhancing the smart cockpit experience [1][2]. In-Car Optical Innovations - XGIMI's in-car optical solutions focus on creating an ultimate smart cockpit experience, featuring three core products: multi-projection cockpit, sky projection, and side window projection [2]. - The multi-projection cockpit solution offers a unique design and performance, supporting both front and rear projection modes, enhancing in-car entertainment and usability [4]. - The sky projection integrates glass roof and projection visuals, creating an immersive experience, while the side window projection allows touch control for easy operation of entertainment and projection systems [7]. Out-of-Car Optical Innovations - XGIMI's external optical solutions include DLP smart headlights, pixel light modules, and dynamic ground projection, showcasing its innovations in the external optical field [7]. - The industry-first DLP dual-mode headlight projection features white and color light modes, addressing traditional DLP headlight color mixing issues and enhancing driving safety with practical information [9]. - The 20W pixel-level dynamic ground light offers personalized content customization, enriching the external optical experience for users [10]. Market Development and Technical Accumulation - XGIMI's rapid rise in the automotive optical market is supported by over ten years of technical accumulation in projection display, having entered the automotive optical market in 2024 and securing six projects, which increased to eight by March 2025 [11]. - The company has shipped over 7 million projectors in the past decade, establishing itself as an industry benchmark through deep exploration and continuous investment in optical, structural, thermal materials, and electronic technologies [11]. - XGIMI has pioneered intelligent algorithms in the projection industry, introducing features like automatic calibration and obstacle avoidance, setting new industry standards [11]. Vertical Integration and Quality Assurance - XGIMI is the only domestic company capable of full-chain delivery from lens to machine, enhancing production efficiency and ensuring high product quality and consistency [12]. - This vertical integration has garnered high recognition from major manufacturers, with industry experts noting XGIMI's rapid progress compared to competitors [12]. - The company drives innovation and development in the automotive optical industry, showcasing its ambition and strength at the Shanghai Auto Show [12].