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银发消费品质升级
Jing Ji Ri Bao· 2025-10-03 22:04
Group 1: Market Trends - The proportion of silver-haired consumption is increasing, aligning with the growing contribution of the silver economy to GDP, leading to a new consumption pattern that balances both young and old demographics [1] - During the National Day and Mid-Autumn Festival holidays, the tourism market is being re-evaluated, with the elderly becoming a significant force for off-peak travel and deep experiences [1][2] - The elderly tourism market is undergoing a quality upgrade, with a shift from low-cost group tours to more personalized and culturally enriching travel experiences [2][3] Group 2: Industry Insights - The China National Tourism Administration reported a 26% year-on-year increase in the number of tourist trains operated, with over 80% of passengers being elderly [3] - The elderly tourism service revenue grew by 26.2% year-on-year in the first half of the year, with projections indicating that by the end of the 14th Five-Year Plan, the number of active elderly travelers will exceed 100 million, and tourism revenue from this demographic could surpass 1 trillion yuan [3] - Companies are increasingly focusing on slow travel and tailored experiences for the elderly, emphasizing health and comfort in their offerings [2][4] Group 3: Home Care Services - The demand for home care services is evolving from basic care to a focus on quality of life, with services now catering to a broader age range of the elderly [4] - "On-demand" home care services are becoming popular, providing a wide range of assistance from daily chores to medical care, reflecting a shift towards more personalized care solutions [4] - The integration of community resources and property management with elderly care services is seen as a key driver for the silver economy [4] Group 4: Aging Products and Services - The demand for age-friendly products and services is driving the market for assistive devices, with innovative products showcased at recent expos [5][6] - The number of businesses engaged in producing silver-haired products has increased by 14.1% year-on-year, with significant growth in sales of age-friendly fitness equipment and rehabilitation aids [6] - The trend in home modifications for the elderly is shifting towards smart, proactive solutions that enhance safety and independence [6]