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iPhone Air不会重演mini的命运
36氪· 2025-08-26 12:19
Core Viewpoint - The article discusses the resurgence of ultra-thin smartphones in the market, highlighting their unique appeal compared to traditional models, emphasizing that weight is more critical than thickness for consumer preference [5][6][21]. Group 1: Market Trends - The ultra-thin smartphone market is experiencing a revival, with notable models like the Samsung S25 Edge and iPhone 17 Air leading the charge [6][8]. - The market is not only healthy but also features innovative products such as Transsion's SPARK Slim, which is only 5.75mm thick yet has a larger battery than the S25 Ultra [8]. - Nubia is also planning to release an ultra-thin phone, the Nubia Air, which is 6.7mm thick and includes a triple-camera setup, showcasing a commitment to quality alongside thinness [10]. Group 2: Consumer Preferences - Consumer feedback indicates a preference for lightweight devices, with many reviews highlighting the importance of weight over thickness [17][21]. - The shift in consumer sentiment is evident, as users now prioritize the comfort of holding a device over specifications like battery size or camera capabilities [24][25]. - The Samsung S25 Edge and iPhone 17 Air are seen as leading a movement to redefine the importance of weight in smartphone design [25]. Group 3: Product Positioning - Ultra-thin smartphones are positioned as flagship models, contrasting with the failed iPhone mini series, which struggled due to its small screen size rather than its lightweight design [30][33]. - The iPhone 17 Air is expected to target the large-screen market, indicating a shift in consumer demand towards lightweight yet larger devices [39]. - The emergence of ultra-thin models from major brands suggests a significant market trend, with manufacturers responding to previously overlooked consumer needs [41][44].
iPhone Air 不会重演 mini 的命运
3 6 Ke· 2025-08-25 07:34
Core Insights - The market for ultra-thin smartphones is experiencing a resurgence, with notable models like the Samsung S25 Edge and iPhone 17 Air leading the trend [2][25] - The focus has shifted from thickness to weight, with consumers prioritizing lightweight devices over merely thin ones [9][11] - New models such as the Tecno SPARK Slim and Nubia Air are pushing the boundaries of ultra-thin design, showcasing innovative engineering [4][25] Market Dynamics - The ultra-thin smartphone segment is not just a niche; it is gaining traction among mainstream brands, indicating a shift in consumer preferences [25][28] - The Samsung S25 Edge has received positive feedback, contrary to initial expectations, highlighting a successful reception in the market [6][8] - The iPhone 17 Air is positioned to target the large-screen market, contrasting with previous mini models that failed to resonate [21][23] Consumer Preferences - There is a notable change in consumer sentiment, with a growing demand for lightweight devices that do not compromise on performance or features [12][14] - The trend indicates that consumers are less interested in sacrificing weight for battery life or camera capabilities, reflecting a desire for a more comfortable user experience [12][19] - The ultra-lightweight design of new models is seen as a response to the need for portability without sacrificing screen size [23][25] Technological Advancements - Innovations in battery technology and display design are enabling manufacturers to create lighter devices without compromising on quality [23][25] - The emergence of ultra-thin OLED screens and advanced lens designs is paving the way for the next generation of ultra-thin smartphones [23][25] - The competitive landscape is evolving, with various manufacturers responding quickly to the demand for ultra-thin models, indicating a broader market trend [25][28]
iPhone Air不会重演mini的命运
Hu Xiu· 2025-08-25 05:47
Group 1 - The article discusses the resurgence of ultra-thin smartphones in a market dominated by thicker models, highlighting their unique appeal in the current tech landscape [2][33] - Notable examples include the Samsung S25 Edge and the upcoming iPhone 17 Air, both of which emphasize lightweight design as a key selling point [10][26] - The S25 Edge has received positive feedback despite initial skepticism, indicating a shift in consumer preferences towards lighter devices rather than just thinner ones [6][13] Group 2 - The ultra-thin smartphone trend is characterized by flagship models that do not compromise on features, such as high-resolution displays and advanced camera systems [27][28] - Unlike previous attempts at smaller devices, such as the iPhone 12 mini, the ultra-thin models are positioned to meet a genuine consumer demand for portability without sacrificing screen size [25][35] - The article suggests that the ultra-thin smartphone market is likely to thrive, supported by advancements in technology that allow for lighter designs without reducing functionality [30][36]