Core Viewpoint - The "Charm of Shangri-La" intangible cultural heritage market in Xiangcheng County, Sichuan, is a key event of the "2025 Shangri-La Ring Route - Xiangcheng White Offering Culture Week," showcasing local cultural treasures and promoting tourism [1][6]. Group 1: Event Overview - The "Charm of Shangri-La" market features 16 themed booths that present the cultural heritage of Xiangcheng and surrounding areas, allowing visitors to engage with and experience local traditions [1][6]. - The event includes various activities such as heritage displays, live performances, interactive experiences, and product sales, emphasizing a participatory approach to cultural exchange [1][6]. Group 2: Cultural Highlights - Local intangible cultural heritage skills on display include Xiangcheng wood carving, Ganzi Tibetan Thangka, "crazy outfit" making, and sandalwood clay sculpture [3]. - The "crazy outfit," a traditional attire of Xiangcheng women, is noted for its bold colors and cultural significance, representing a history of ethnic cultural exchange [3][5]. Group 3: Visitor Experience - Visitors expressed fascination with the unique natural scenery and rich cultural atmosphere of Xiangcheng, with many eager to learn more about local traditions and stories behind the white Tibetan houses [5]. - The market also features hands-on experiences, such as woodblock printing, allowing visitors to create personalized art pieces that reflect local culture [5]. Group 4: Broader Impact - The event aims to enhance Xiangcheng's cultural tourism influence within the larger Shangri-La ring route, contributing to rural revitalization through cultural engagement and media outreach [6].