Core Viewpoint - The "Charm of Shangri-La" intangible cultural heritage market in Xiangcheng County, Sichuan, is a key event of the "2025 Shangri-La Ring Route - Xiangcheng White Offering Culture Week," showcasing local cultural treasures and promoting tourism [1][6]. Group 1: Event Overview - The "Charm of Shangri-La" market features 16 themed booths that present the cultural heritage of Xiangcheng and surrounding areas, allowing visitors to engage with and experience local traditions [1][6]. - The event includes various activities such as heritage displays, live performances, interactive experiences, and product sales, emphasizing a participatory approach to cultural exchange [1][6]. Group 2: Cultural Highlights - Local intangible cultural heritage skills on display include Xiangcheng wood carving, Ganzi Tibetan Thangka, "crazy outfit" making, and sandalwood clay sculpture [3]. - The "crazy outfit," a traditional attire of Xiangcheng women, is noted for its bold colors and cultural significance, representing a history of ethnic cultural exchange [3][5]. Group 3: Visitor Experience - Visitors expressed fascination with the unique natural scenery and rich cultural atmosphere of Xiangcheng, with many eager to learn more about local traditions and stories behind the white Tibetan houses [5]. - The market also features hands-on experiences, such as woodblock printing, allowing visitors to create personalized art pieces that reflect local culture [5]. Group 4: Broader Impact - The event aims to enhance Xiangcheng's cultural tourism influence within the larger Shangri-La ring route, contributing to rural revitalization through cultural engagement and media outreach [6].

Core Points - The 2025 Great Shangri-La Ring Route Cultural Week officially commenced in Xiangcheng County, Sichuan, with the theme "Meeting at White Tibetan Houses, Charm of Shangri-La" [1] - The event aims to promote tourism in the region, leveraging its rich natural and cultural resources, including the largest group of white Tibetan houses in the country [1][3] Group 1: Event Overview - The Cultural Week will last until September 21 and features seven major activities, including a launch ceremony, a "Xiangcheng Cat Bureau" appointment release, and a "Crazy Outfit" fashion show [3][5] - The event is part of a broader initiative to enhance the Great Shangri-La tourism brand and foster regional cooperation among Xiangcheng, Derong, Daocheng, and Lijiang [3][5] Group 2: Cultural Significance - The "Crazy Outfit" fashion show will showcase traditional ethnic attire, reflecting the local community's understanding and love for nature and life, incorporating elements from Tibetan, Han, and Naxi cultures [5][7] - The event will also feature a "Cultural Heritage Market," displaying and selling local intangible cultural heritage products, allowing tourists to engage with artisans [7] Group 3: Tourism Promotion - The Cultural Week coincides with the peak tourism season for the Great Shangri-La Ring Route, offering immersive experience routes for visitors to explore the region's landscapes and culture [7] - Local agricultural products, such as Tibetan pigs, apples, and blueberries, will be showcased, highlighting the region's agricultural richness [7]