Core Viewpoint - The article highlights the efforts of Xiangcheng County in Sichuan Province to promote its unique cultural and tourism resources, particularly through the 2025 Daxianggelila Ring Line Cultural Week, aiming to integrate culture with tourism and industry for sustainable development [1][10]. Group 1: Cultural and Tourism Development - Xiangcheng County is positioned as a key node between Sichuan and Yunnan, with rich natural landscapes and cultural heritage, yet remains relatively unknown to many travelers [1]. - The 2025 Daxianggelila Ring Line Cultural Week featured an opening ceremony and seven distinctive activities, showcasing the integration of culture, tourism, and ecology [1]. - The event included a tourism resource promotion and regional cooperation signing by the Daxianggelila Ring Line Tourism Alliance, indicating Xiangcheng's commitment to becoming a cultural tourism hub [1]. Group 2: Innovative Promotion Activities - The local cat "Zhuo Miao" was appointed as the honorary cultural tourism director, and a short video competition with a cash prize of 200,000 yuan was launched to promote the unique "cat worship" culture [2][4]. - The "crazy dress" fashion show highlighted the cultural significance of traditional female attire, attracting significant attention from visitors [5][7]. - Various immersive experience routes were introduced, allowing tourists to explore the natural beauty and cultural richness of Xiangcheng [7]. Group 3: Visitor Experience and Feedback - The cultural week attracted visitors from various regions, with many expressing a desire to return after their initial experience [9]. - Tourists appreciated the blend of pristine natural scenery and diverse cultural experiences, with some describing Xiangcheng as a treasure trove of culture [9]. - The event served as a platform for Xiangcheng to connect with a broader audience, enhancing its cultural and economic development through tourism [10].

Core Viewpoint - The "Charm of Shangri-La" intangible cultural heritage market in Xiangcheng County, Sichuan, is a key event of the "2025 Shangri-La Ring Route - Xiangcheng White Offering Culture Week," showcasing local cultural treasures and promoting tourism [1][6]. Group 1: Event Overview - The "Charm of Shangri-La" market features 16 themed booths that present the cultural heritage of Xiangcheng and surrounding areas, allowing visitors to engage with and experience local traditions [1][6]. - The event includes various activities such as heritage displays, live performances, interactive experiences, and product sales, emphasizing a participatory approach to cultural exchange [1][6]. Group 2: Cultural Highlights - Local intangible cultural heritage skills on display include Xiangcheng wood carving, Ganzi Tibetan Thangka, "crazy outfit" making, and sandalwood clay sculpture [3]. - The "crazy outfit," a traditional attire of Xiangcheng women, is noted for its bold colors and cultural significance, representing a history of ethnic cultural exchange [3][5]. Group 3: Visitor Experience - Visitors expressed fascination with the unique natural scenery and rich cultural atmosphere of Xiangcheng, with many eager to learn more about local traditions and stories behind the white Tibetan houses [5]. - The market also features hands-on experiences, such as woodblock printing, allowing visitors to create personalized art pieces that reflect local culture [5]. Group 4: Broader Impact - The event aims to enhance Xiangcheng's cultural tourism influence within the larger Shangri-La ring route, contributing to rural revitalization through cultural engagement and media outreach [6].