12月7日，搜狐视频主办的"2025国风大赏暨礼衣华夏汉服模特大赛"总决赛在北京国家会议中心宴会厅 圆满落幕。本次赛事中，来自全国八大赛区的百强选手齐聚一堂，角逐全国十强席位。选手们以衣为 媒，以礼为魂，生动演绎千年华夏服饰之美，为线上线下观众奉上了一场融汇文化底蕴与视觉震撼的国 风盛宴。 北京同仁堂加味逍遥丸作为合作伙伴，深度融入这场东方美学的对话。其"调畅情志"的养生智慧，与汉 服文化所追求的从容气度颇具共鸣。在这场共鸣之旅中，北京同仁堂加味逍遥丸一路守护选手们的从容 之姿，深度传递了"身心皆逍遥"的品牌追求。 ▲ 国风盛典现场 赛事表演中，北京同仁堂加味逍遥丸匠心呈现的《药韵仙踪》大秀，成为连接中医药与汉服两大国粹的 生动纽带。节目以加味逍遥丸九味核心药材为灵感，依据各味药材特性定制不同朝代的华服，由专属模 特登台演绎，赢得现场阵阵赞叹。草木精魂化作衣香鬓影，生动诠释了中医药与中国传统服饰共通的智 慧：二者都讲究内养与外彰的和谐统一，追求一种由内而外、身心俱足的雅致与安康。 除了惊艳的大秀，北京同仁堂加味逍遥丸还在总决赛现场设置了极具特色的AI装置，将互动体验推向 极致。观众现场拍照即可生成专属"药仙子 ...

Core Viewpoint - The event "National Style Grand Ceremony and Hanfu Model Competition" successfully concluded in Handan, Hebei, showcasing the integration of traditional Chinese culture and modern health concepts through the support of Beijing Tongrentang's Jiawei Xiaoyao Wan [1][7]. Group 1: Event Overview - The competition featured participants from various regions in North China, highlighting the elegance of Hanfu and the cultural significance of traditional attire [1]. - The event included a cultural experience segment, where attendees engaged with traditional Chinese medicine through interactive activities [3][5]. Group 2: Product Highlight - Beijing Tongrentang's Jiawei Xiaoyao Wan combines traditional herbal ingredients like Chai Hu and Dang Gui with modern enhancements such as Mu Dan Pi and Zhi Zi, aiming to address contemporary health needs while preserving ancient wisdom [7]. - The product is rooted in the historical formula "Xiaoyao San" from the Song Dynasty, emphasizing its cultural heritage and therapeutic benefits [7].

Core Viewpoint - The event successfully combined Hanfu culture with traditional Chinese medicine, showcasing a unique cultural experience that emphasizes health and wellness through the lens of historical wisdom [1][10]. Group 1: Event Overview - The event, hosted by Sohu Video, was the Central China finals of the National Style Awards and the Hanfu Model Competition, held at the Longting Scenic Area in Kaifeng [1]. - Beijing Tongrentang's "Additive Xiaoyao Pill" provided significant support for the event, integrating Hanfu culture with traditional Chinese medicine [1][10]. Group 2: Cultural and Health Integration - The "National Style Festival Traditional Chinese Medicine Flash Event" attracted a large audience, highlighting the cultural heritage of Kaifeng, the ancient capital of the Northern Song Dynasty [3]. - The event successfully conveyed dual values of culture and health, with interactive activities encouraging audience participation and engagement with traditional Chinese medicine [3][5]. Group 3: Interactive Activities - The event featured popular interactive games, such as "Xiaoyao Tossing," where participants enjoyed traditional games while learning about medicinal herbs [5]. - A "Traditional Chinese Medicine Pulse Diagnosis" area provided an immersive experience, allowing attendees to receive personalized health advice from professional practitioners [6]. Group 4: Historical Context and Product Innovation - The competition showcased participants in various Hanfu styles, evoking the cultural richness of the Song Dynasty and its understanding of emotional well-being [8]. - The "Additive Xiaoyao Pill" builds on the ancient formula "Xiaoyao San," enhancing its effectiveness for modern health needs by incorporating additional herbs [10]. Group 5: Modern Relevance - The event illustrated how ancient cultural practices and traditional medicine have become integral to contemporary life, promoting a balanced lifestyle [11].

Core Insights - The event "Health Movement Bureau" was a collaboration between Beijing Tongrentang's flavored Xiaoyao Pills and Keep, showcasing the fusion of traditional health wisdom and modern fitness concepts [1][3] - The initiative aims to make health concepts more accessible and engaging for the younger generation through interactive experiences [3][6] Group 1: Event Overview - The "Health Movement Bureau" pop-up market took place in Hangzhou, featuring a blend of traditional herbal remedies and contemporary exercise practices [1] - Previous collaborations included a customized yoga class that attracted over 100,000 participants in its first week, emphasizing the effectiveness of combining exercise with herbal therapy [3] Group 2: Interactive Activities - The event featured a unique "投壶" game where participants aimed arrows at targets representing various health issues, effectively demonstrating the benefits of Xiaoyao Pills [4] - A special "Xiaoyao Relaxation Exercise" incorporated acupressure points into movements, encouraging public participation and social media sharing [6] Group 3: Health Philosophy - The collaboration between Xiaoyao Pills and Keep creates a holistic health approach, combining physical activity with traditional Chinese medicine [6] - The ingredients in Xiaoyao Pills, such as Chai Hu and Mint, are designed to alleviate modern stress-related health issues, while Keep promotes scientific exercise to enhance overall well-being [6] Group 4: Lasting Impact - The event concluded with a raffle, where participants could win DIY herbal sachets and Keep membership cards, promoting ongoing engagement with health practices [7] - The initiative successfully revitalized traditional health wisdom, making it relevant and appealing to modern lifestyles [7]