Core Viewpoint - The event successfully combined Hanfu culture with traditional Chinese medicine, showcasing a unique cultural experience that emphasizes health and wellness through the lens of historical wisdom [1][10]. Group 1: Event Overview - The event, hosted by Sohu Video, was the Central China finals of the National Style Awards and the Hanfu Model Competition, held at the Longting Scenic Area in Kaifeng [1]. - Beijing Tongrentang's "Additive Xiaoyao Pill" provided significant support for the event, integrating Hanfu culture with traditional Chinese medicine [1][10]. Group 2: Cultural and Health Integration - The "National Style Festival Traditional Chinese Medicine Flash Event" attracted a large audience, highlighting the cultural heritage of Kaifeng, the ancient capital of the Northern Song Dynasty [3]. - The event successfully conveyed dual values of culture and health, with interactive activities encouraging audience participation and engagement with traditional Chinese medicine [3][5]. Group 3: Interactive Activities - The event featured popular interactive games, such as "Xiaoyao Tossing," where participants enjoyed traditional games while learning about medicinal herbs [5]. - A "Traditional Chinese Medicine Pulse Diagnosis" area provided an immersive experience, allowing attendees to receive personalized health advice from professional practitioners [6]. Group 4: Historical Context and Product Innovation - The competition showcased participants in various Hanfu styles, evoking the cultural richness of the Song Dynasty and its understanding of emotional well-being [8]. - The "Additive Xiaoyao Pill" builds on the ancient formula "Xiaoyao San," enhancing its effectiveness for modern health needs by incorporating additional herbs [10]. Group 5: Modern Relevance - The event illustrated how ancient cultural practices and traditional medicine have become integral to contemporary life, promoting a balanced lifestyle [11].

8月2日，杭州大兜路北广场格外热闹，艾草与薄荷的清香混杂着年轻人的欢笑声，一场由北京同仁堂加 味逍遥丸与Keep联合打造的"养生动动局"快闪互动市集在此拉开帷幕。从下午到华灯初上，这里成了传 统养生智慧与现代运动理念碰撞融合的舞台。 跨界合作持续深化 健康理念落地生根 此次市集并非双方首次携手。早在2024年，北京同仁堂加味逍遥丸就与Keep推出"舒肝养气血"定制瑜伽 课，上线首周参与人数便突破10万人，将"运动疏肝+中药调理"的健康理念传递给众多网友。而这次联 动Keep养生动动局IP的线下快闪市集，更是将线上的养生知识转化为可触可感的实际体验。 市集里打卡杭州的复古逍遥黄历墙别具一格，大大的逍遥引人关注，"忌EMO""宜运动"等俏皮话语， 将"舒肝清热、健脾养血"的功效以轻松易懂的方式呈现。不少人在此拍照打卡，感受传统养生文化的新 表达。 趣味互动中 传统药方焕发新活力 加味逍遥丸的"一壶定逍遥"投壶区前，总是排着长长的队伍。年轻人手持分别写有"健脾""养血""舒 肝""清热"的羽箭，瞄准对应"食欲不振""月经不调""烦闷头晕""火冒三丈"的投壶，神情专注。这看似简 单的游戏，却暗藏玄机——它生动展现了加 ...