12年了，这个山东汉子从23岁的青涩志愿者，成长为医院副院长、中医科主任，扎根在南疆沙漠边缘的 团场。身后的墙上挂着他的书法作品——"热爱祖国、无私奉献、艰苦创业、开拓进取"16个字，墨迹浑 厚，笔力遒劲。 诊室窗外，12年前那排低矮平房早已不见踪影，取而代之的是一座即将竣工的8层综合楼。风沙不急不 缓地敲着窗户，像这12年里每一个寻常的日子。 从一张旧桌子干起 艾乐松（右一）给徒弟示范督脉灸（资料图片）。 艾乐松 提供 艾乐松在研究人体经络穴位模型（资料图片）。 刘秋月 摄 ●朱丹丹 刘秋月 张英奇 史吉如 风从塔克拉玛干吹来，裹着细沙，掠过昆仑山北麓的这片绿洲。 午后的阳光洒落，落在十四师四十七团医院中医科的窗沿上。医院副院长、中医科主任艾乐松微微倾 身，指着人体经络穴位模型向围拢的学生讲解经穴。361个经穴，他如数家珍。 话是这么说，其实他心里一点底都没有。 可脚下的路，再难也得往前迈。 2014年夏天，艾乐松从山东中医药高等专科学校毕业。当同学们忙着在老家联系工作时，这个身形清瘦 的年轻人在西部计划志愿者报名表上填下了自己的名字。 "太远了。"电话里，母亲的声音满是担忧。 艾乐松没说太多。报名、体检、 ...

跟随马年的脚步，北京同仁堂的药香跨越重洋，抵达堂吉诃德的故乡。 "这太神奇了！我从未想过草药可以变成如此精美的艺术品。"一位名叫卡洛斯的当地游客手捧刚做好的香牌激动 地说，"它不仅是礼物，更让我感受到一种来自东方的智慧与宁静。"另一位女士玛丽亚则对香囊爱不释手："这些 香气如此优雅又富有层次，我要把它挂在卧室，每晚都能想起今天的美好体验。" 此次涉外展示活动，不仅是传统制香技艺的一次成功亮相，更是同仁堂将文化遗产转化为可感、可知、可享的国 际文化产品的生动实践。 凭借一百余款文创香产品，企业构建起涵盖熏香、中药香饰、香囊、精油香薰等品类的香文化产品矩阵，并通过 识香材、装香囊、制香珠、做香牌等技艺展示与互动活动，创新表达同仁堂香文化，打造沉浸式文化体验。 "此次参加西班牙春节文化交流活动，是展示中医药文化深厚内涵的良好机遇，也为同仁堂香产品走向海外提供了 窗口与平台。"相关负责人表示，企业专门挑选了安神助眠、提神醒脑等功效类产品，并精心安排了香牌制作、香 囊缝制等互动环节。 2月8日，首场活动在马德里国家音乐厅举行。应邀而来的嘉宾与游客刚一走近展位，便被散发着独特香气的香牌 和香串所吸引。不少人跃跃欲试，饶有 ...

Core Viewpoint - The Long Bai Mountain Airport is enhancing passenger services during the Spring Festival by collaborating with Changchun University of Traditional Chinese Medicine to offer health services and cultural experiences, showcasing the "Aviation Traditional Chinese Medicine Pavilion" brand [1][5]. Group 1: Health Services - Over 20 traditional Chinese medicine experts and masters provided one-stop health consultation services, addressing common spring health issues such as liver qi stagnation and dampness accumulation [3]. - The event featured ear acupressure and shoulder-neck massage services, which attracted many travelers [3]. - Two types of health teas, "Clear Throat and Benefit Throat Drink" and "Dried Grass Bitter Tea," were offered to travelers [3]. Group 2: Cultural Experience - The successful event reflects the deepening of the "Aviation Traditional Chinese Medicine Pavilion" brand and embodies the airport's philosophy of "empowering services with culture and conveying warmth through services" [5]. - A DIY area for making herbal sachets allowed travelers to create sachets with health benefits and festive meanings under the guidance of traditional medicine practitioners [5]. - A display of eight traditional Chinese medicinal materials attracted families, promoting the transmission of traditional health knowledge [5][6]. Group 3: Future Plans - Long Bai Mountain Airport plans to continue its collaboration with Changchun University of Traditional Chinese Medicine to establish a seasonal health service model [7]. - The airport aims to further explore the cultural resources of ginseng and traditional Chinese medicine, enriching the "Three Fragrance Airport" concept [7]. - The initiative is expected to enhance the airport's cultural connotation and regional competitiveness while contributing to the development of the Jilin ginseng industry and the inheritance of traditional Chinese medicine culture [7].

Core Viewpoint - The article explores the rich history and cultural significance of traditional Chinese medicine brand Tong Ren Tang, emphasizing its commitment to quality and community service over centuries [1][4][7]. Group 1: Company History and Philosophy - Tong Ren Tang was founded during the Kangxi era of the Qing Dynasty by Le Xianyang, initially named "Tong Ren Tang Pharmacy" [4]. - The brand has a legacy of over 357 years, known for its high-quality herbal medicines and adherence to traditional manufacturing principles [4][5]. - The motto "同修仁德 济世养生" reflects the company's dedication to benevolence and health care for the public [4][7]. Group 2: Product Offerings - The store offers a wide range of essential health products, including remedies for common ailments such as colds and digestive issues, particularly during the winter-spring transition [5][6]. - Classic formulas like Liu Wei Di Huang Wan and its variations are available, showcasing the brand's commitment to traditional Chinese medicine [6]. - The store also features a cultural section with creative products that appeal to tourists, enhancing the shopping experience [6]. Group 3: Community Engagement and Cultural Significance - Tong Ren Tang has a history of community involvement, such as providing lighting for safe passage home in the past, which has ingrained its name in the public consciousness [7]. - The company continues to support cultural initiatives, such as the "Tong Ren Literature Academy," fostering literary talent among youth [7]. - The upcoming live event aims to discuss the history and cultural impact of old brands like Tong Ren Tang, promoting traditional Chinese culture [8][9].

朝阳区中医医院工会相关负责人表示，未来，驿站将持续优化服务模式，开展多种形式的主题活动，在 做好户外劳动者服务保障的同时，进一步传递中医药文化，让驿站不仅成为户外劳动者可靠的"歇脚 地"，也成为传播中医药文化的"宣传窗"，以特色服务彰显工会关怀。 朝阳区中医医院供图 随着该医院新综合楼正式启用，同步升级的工会驿站也对外开放。该驿站内，专属茶咖吧与休闲小筑区 域布置雅致，舒适的座椅搭配错落有致的绿植，书架上整齐摆放着各类暖心读物，为户外劳动者营造出 温馨惬意的休憩空间。在此基础上，驿站持续提供饮水、热饭、休息、充电、阅读等便民服务，全方位 满足户外劳动者的日常需求。 记者了解到，此次新增的中药咖啡服务是该驿站立足医院中医药特色推出的创新举措。红参甘草美式、 黄芪红枣拿铁等多款饮品，精选药食同源食材，将传统中医药智慧与现代咖啡风味巧妙融合，既为环卫 工人、园林绿化工、快递员、外卖配送员等户外劳动者提供便捷的能量补给，又让养生理念变得轻松易 接受。 该驿站内同步设置了中医药文化科普角，各类中药材样本有序摆放，养生知识手册供户外劳动者翻阅。 志愿者在提供服务的过程中，主动为前来休憩的户外劳动者讲解药食同源知识和日常养 ...

本报记者 李若楠 孔明哲 刘力源 海报 蒋玉涛 "来中国旅行，我们想多了解一些中国文化，亲身体验中医无疑是一个非常棒的切入点。"来自澳大利亚 的Bao-Tram Lam和Henry Lam在中国旅行的两个星期里，游历了不少风景名胜。在上海，他们将中医药 体验纳入旅行清单。 在上海中医药大学附属龙华医院国际医疗中心，他们亲手制作香囊，到传统中药房了解中药材的历史和 用途，还亲身体验了中医问诊过程。虽然体验过程不长，但他们被中医药的魅力深深折服，"回到澳大 利亚我们也想试一试，把中医药应用到我们的生活中"。 ...

Group 1 - The core idea of the article revolves around the entrepreneurial journey of a young Chinese medicine student, Liao Junran, who is innovatively integrating traditional Chinese medicine into modern health products, particularly through herbal teas and wellness items [2][3]. - Liao Junran's background in a family of medical professionals and her education at Hunan University of Chinese Medicine have fueled her passion for traditional Chinese medicine, leading her to create a brand that appeals to younger consumers [2][3]. - The company started with the development of herbal sachets and expanded to tea bags, achieving significant sales growth through social media marketing and establishing a physical presence on campus [3][4]. Group 2 - The brand emphasizes the principle of "Jun-Chen-Zuo-Shi" in product formulation, using ingredients like yam, red beans, and coix to ensure efficacy while addressing the bitter taste often associated with traditional Chinese medicine [3][4]. - To attract younger audiences, the company has creatively combined traditional herbal products with modern lifestyle items, such as herbal bracelets and earrings, making wellness more accessible and fashionable [3][4]. - Future plans include transforming the brand into a professional health platform that offers customized services through mini-programs and social media, aiming to lead a new trend in health and wellness among the youth [4].

Core Viewpoint - Zhangbei Aiye Health Technology Co., Ltd. is leveraging the unique advantages of local mugwort cultivation to create a comprehensive industry chain that includes planting, processing, health care, and cultural tourism, thereby driving rural revitalization and empowering the health industry [1] Group 1: Natural Advantages - Zhangbei County's unique climate, characterized by high altitude and abundant sunlight, contributes to the superior quality of local "Tianlu Xiaoye" mugwort, which has thicker leaves and higher concentrations of essential oils and active ingredients [2][3] - The wild mugwort from Zhangbei exhibits richer lipid-soluble components and higher antioxidant and antibacterial properties compared to southern varieties, with a fluff yield of 23.3% and medicinal value 3-5 times greater than that of other regions [2] Group 2: Supply Chain and Economic Impact - The company has established over 20 fixed and 15 temporary collection points, creating a "company + farmers + base" supply model that benefits local farmers, allowing them to earn between 150-300 yuan per day during the 40-day harvesting period [3][4] - The economic benefits from mugwort harvesting provide significant additional income for over 5,000 local residents, enhancing their livelihoods [3] Group 3: Processing and Product Development - Zhangbei Aiye is the largest mugwort processing enterprise north of the Yellow River, utilizing custom equipment for high-precision and low-pollution processing, producing pure mugwort fluff through five meticulous steps [4] - The company aims to utilize every part of the mugwort plant, creating a circular economy by developing various products, including foot bath bags and fillings for pillows and cushions [4][5] Group 4: Product Innovation and Quality Assurance - The product range includes traditional items like mugwort sticks and innovative products such as AI smart moxibustion capsules, which cater to diverse consumer health needs [5][6] - The company emphasizes quality control, guided by a sixth-generation imperial physician, ensuring that all products meet high standards and adhere to traditional medicinal practices [6] Group 5: Cultural Integration and Internationalization - Zhangbei Aiye is integrating cultural tourism with health services, offering educational experiences and products that promote traditional Chinese medicine and mugwort culture [7][8] - The company is actively promoting the internationalization of Chinese mugwort culture through partnerships and events, aiming to make quality moxibustion accessible to a broader audience [8] Group 6: Business Growth and Future Goals - Over five years, the company has transformed from a raw material supplier to a full industry chain operator, producing over 5,000 tons of various mugwort products annually, valued at 200 million yuan [8] - Zhangbei Aiye aims to expand its market reach through e-commerce and offline experience stores, aspiring to make its products a staple in health care for more people [8]

Core Insights - In 2025, Zhongjing Wanshi Pharmaceutical is expected to have over 120 traditional Chinese medicine products on the market, with 28 varieties generating sales exceeding 10 million yuan, and 7 individual products surpassing 100 million yuan in sales [1] Group 1: Company Growth and Brand Development - Zhongjing Wanshi Pharmaceutical transformed from a near-bankrupt county-level drug factory to a well-known brand with seven products entering the 100 million yuan club over 48 years [1] - The brand gained public recognition in the early 2000s with the advertisement "Good medicine comes from good materials," which emphasized the quality of medicinal materials [1] - The company has established standardized planting bases for medicinal materials in Henan, Anhui, and Sichuan provinces, ensuring quality from the source [1] - In 2024, the "Zhongjing" brand was recognized as a "Chinese Time-honored Brand" by the Ministry of Commerce, becoming the first traditional Chinese medicine manufacturer in the province to receive this honor [1] Group 2: Innovation and Cultural Promotion - The company focuses on technological progress and innovation as the core to achieving quality in its products, increasing investment in technology and enhancing both software and hardware [2] - Collaborations with research institutions are aimed at exploring the scientific connotations of classic formulas, transforming "good formulas" into "good medicines" [2] - The company has utilized various innovative methods to promote traditional Chinese medicine culture, including participation in the production of the TV series "The Medical Sage," which aired on multiple domestic networks [2][3] - Engaging younger audiences through platforms like Bilibili, Douyin, and Xiaohongshu, the company has seen user-generated content that creatively connects traditional medicine with modern culture [3] - Initiatives like the "Three Minutes to Understand Classics" project use diverse media formats to enhance public understanding of classic formulas [3]

Core Viewpoint - The "Hundred Cities and Thousand Counties" Traditional Chinese Medicine (TCM) Cultural Benefit Activity aims to promote TCM culture and services to grassroots communities, enhancing public health and cultural awareness in Qinghai Province [4][7]. Group 1: Event Overview - The event is organized by the National Administration of Traditional Chinese Medicine from April to October 2025, focusing on delivering quality TCM resources to the public [4]. - Various activities such as free medical consultations, technical experiences, and herbal cuisine demonstrations are conducted to integrate traditional and modern health wisdom [4]. Group 2: Participation and Impact - In Hai Dong City, 82 medical staff provided services to 1,337 people through three offline consultations, addressing health needs in the community [4]. - The event in Hai Xi City featured a unique "TCM Cultural Night Market," allowing citizens to consult with doctors and experience TCM culture in a poetic atmosphere [5]. - In Hai Bei Prefecture, 40 medical personnel conducted seven themed activities, serving 3,042 people and distributing 2,065 boxes of herbal medicine [5]. Group 3: Cultural Integration - Activities in various counties, such as the one in Nangqian County, included drug identification and health exercises, showcasing the unique charm of Tibetan medicine [6]. - The integration of TCM culture with local festivals, such as the Dragon Boat Festival, attracted 600 participants, enhancing cultural appreciation and health awareness [6][7]. - The ongoing activities have significantly improved the public's sense of health and cultural identity, contributing to the "Healthy Qinghai" initiative [7].