Group 1 - The "Love Ice and Snow · Beijing Ice and Snow Grand Interaction" event was launched, featuring the release of the "Beijing Happy Ice and Snow Map" and "Beijing Happy Ice and Snow Passport" [2] - The ice and snow passport allows access to 13 popular ice and snow venues in Beijing, including various festivals and parks, with activities running until the end of February [2] - Citizens can register for the event and purchase the ice and snow passport through the "Beijing Fitness Exchange" mini-program, which also offers consumption vouchers for ice rinks and festivals [3] Group 2 - The director of the Beijing Social Sports Management Center emphasized transforming "cold resources" into "hot economy" through iconic ice and snow venues like the Shougang Ski Jump [4] - The Shijingshan District is promoting its winter ice and snow season with nine themed ice and snow venues, leveraging unique ecological resources and Olympic heritage [4] - The district is implementing a three-year action plan to enhance sports event economy, aiming to integrate ice and snow sports with culture, tourism, and sports to stimulate consumption [5]

Core Viewpoint - The first "Love Ice and Snow · Beijing Ice and Snow Grand Event" was launched in Shijingshan District, aiming to promote winter sports and enhance public participation in ice and snow activities through various initiatives and offerings [1][6]. Group 1: Event Overview - The event is co-hosted by the Beijing Social Sports Management Center and several district sports bureaus, featuring the launch of the "Beijing Happy Ice and Snow Map" and the "Beijing Citizens Happy Ice and Snow Passport" [1][3]. - The "Ice and Snow Passport" provides access to 13 popular ice and snow venues in Beijing, including various festivals and parks [3]. Group 2: Participation and Benefits - During the event, citizens holding the "Ice and Snow Passport" can enjoy free or discounted access to numerous ice and snow activities, with the event running until the end of February [5]. - Citizens can register for the "Ice and Snow Passport" through the "Beijing Fitness Exchange" app, which also offers consumption vouchers for ice rinks and festivals [5]. Group 3: Economic Impact - The director of the Beijing Social Sports Management Center emphasized transforming "cold resources" into "hot economy" by creating ice and snow parks at landmark locations like the Shougang Ski Jump [6]. - Shijingshan District is leveraging its unique ice and snow ecological resources and Olympic heritage to create nine ice and snow scenes, enhancing sports consumption and integrating sports with culture and tourism [10].

本报讯（记者邓方佳）今日上午，由北京市社会体育管理中心与东城、西城、朝阳、海淀、丰台、石景 山、门头沟、房山、密云、延庆等区体育局联合主办的首届爱尚冰雪·北京冰雪大联动活动在石景山区 首钢园启动。 活动发布了"北京市快乐冰雪地图"和"北京市民快乐冰雪护照"。"冰雪护照"涵盖了北京市13个热门冰雪 场地，包括龙潭冰雪节、陶然亭冰雪嘉年华、奥森冰雪嘉年华、紫竹院欢乐冰雪季、北京园博园冰雪世 界、北京欢乐水魔方冰雪狂欢节、凉水河冰雪节、首钢大跳台顽酷冰雪季、永定河集冰雪奇境、昊天公 园滑雪场、绿心奇趣多绿野森林冰雪季、石京龙滑雪场、冶仙塔公园冰场等。 据悉，在此次冰雪大联动活动期间，持"冰雪护照"的市民能够免费或以优惠价格在上述冰雪场地内畅玩 众多冰雪项目，活动将持续至2月底。 市民只需要登录"北京健身汇"小程序，在"报名参赛"栏中进入"爱尚冰雪·北京冰雪大联动"，选择报名即 可购买冰雪护照。此外，近日新发放了一批北京市民快乐冰雪季"冰场、冰雪嘉年华消费券"，市民可进 入"北京健身汇"小程序领取使用。 ...