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38个新商场亮相,非标商业又有新王炸
3 6 Ke· 2025-11-21 02:24
Core Insights - In October, the commercial sector experienced a significant opening of 38 projects, showcasing the typical "golden September and silver October" trend, driven primarily by the National Day holiday [1][2] Group 1: Project Openings - A total of 38 commercial projects opened in October, with a total area of approximately 2.81 million square meters, representing a substantial decline of 34.48% in number and 57.38% in area compared to September [2] - The National Day holiday was a major driver, with 16 projects opening on October 1 alone, accounting for over 40% of the month's openings [2] - Among the new openings, 7 were renovation projects of existing commercial spaces, totaling around 500,000 square meters [2] Group 2: City Highlights - Ten cities had two or more openings, with Beijing leading at four projects, characterized by urban renewal and non-standard commercial formats [3] - Suzhou ranked second with three projects, while Wuhan, despite only two openings, had the largest total area of 230,000 square meters [3] Group 3: County-Level Commercial Activity - County-level commercial vitality is increasingly significant, with several new projects launched, including major complexes in cities like Chuzhou and Yizhang [4][6] - The county commercial projects are not only sizable but also feature diverse business formats comparable to those in higher-tier cities [4][6] Group 4: Small-Scale Commercial Projects - Small-scale projects (under 50,000 square meters) accounted for 44.74% of new openings, indicating a strong trend in community and neighborhood commercial developments [7] - Local investment companies are increasingly involved in the operation of these small-scale projects, reflecting a shift towards urban operational roles [7][8] Group 5: Innovative Commercial Formats - New openings featured innovative formats, particularly in non-standard and park-style commercial projects, such as the Chengdu Tianfu TOD and Beijing Weibo IN [11][14] - The Chengdu project integrates various elements like culture, sports, and technology, aiming to create a new consumption landmark [11][13] - Beijing Weibo IN focuses on ACG (Anime, Comic, and Games) culture, becoming a significant cultural hub in the region [14][15]