2026.02.19 本文字数：2533，阅读时长大约4分钟 作者 |第一财经 齐琦 （金昌早晨排队等位的牛肉面店。摄影/第一财经记者齐琦） 从早到晚排长队，小城餐饮迎春节峰值 吃过热气腾腾的牛肉面，第一财经记者来到甘肃省金昌市中心商圈，却撞见了一幅外热内冷、冷暖分明 的独特景象。 商厦外沿街的小吃摊一字排开，香气扑鼻；套圈、打靶等游乐摊位前排起长队，大人小孩围得水泄不 通，吆喝声、欢笑声、欢呼声此起彼伏。逛街的市民摩肩接踵。 而走进装修整洁的商厦，过道宽敞却客流稀少，扶梯上下鲜有行人穿梭。往年春节期间人头攒动的黄金 珠宝柜台，今年显得格外冷清，店员守在柜台前静静等候，少有顾客驻足询价、挑选试戴。 封图 |金昌市中心商圈。摄影/第一财经记者齐琦 大年初二，甘肃金昌街头年味正浓。 清晨5点半，天刚亮透，城区一家家牛肉面店已陆续开门。门店里人声鼎沸，男女老少裹着厚外套在取 餐口排起长队。 师傅拉面、甩面、下锅的动作干脆利落，一碗碗热气腾腾的牛肉面快速出餐，香气溢满小店。等位的人 络绎不绝，桌椅间熙熙攘攘，说话声、吸面声、碗筷碰撞声交织在一起，汇成小城最鲜活、最热闹的新 春早餐图景。 这座西北工业小城，少有全国性大 ...

大年初二，甘肃金昌街头年味正浓。 清晨5点半，天刚亮透，城区一家家牛肉面店已陆续开门。门店里人声鼎沸，男女老少裹着厚外套在取餐口排起长队。 从早到晚排长队，小城餐饮迎春节峰值 吃过热气腾腾的牛肉面，第一财经记者来到甘肃省金昌市中心商圈，却撞见了一幅外热内冷、冷暖分明的独特景象。 商厦外沿街的小吃摊一字排开，香气扑鼻；套圈、打靶等游乐摊位前排起长队，大人小孩围得水泄不通，吆喝声、欢笑声、欢呼声此起彼伏。逛街的市民摩 肩接踵。 而走进装修整洁的商厦，过道宽敞却客流稀少，扶梯上下鲜有行人穿梭。往年春节期间人头攒动的黄金珠宝柜台，今年显得格外冷清，店员守在柜台前静静 等候，少有顾客驻足询价、挑选试戴。 白天小吃摊熙攘，入夜烤肉飘香。 晚上9点，金昌市泰安路沿线的便民街区，没有连锁品牌的醒目招牌，只有本土小店的红底旧招牌透着年味。一家经营近30年的烤肉店，门面不足20平方 米，仅6张餐桌，大年初二准时开门迎客。 师傅拉面、甩面、下锅的动作干脆利落，一碗碗热气腾腾的牛肉面快速出餐，香气溢满小店。等位的人络绎不绝，桌椅间熙熙攘攘，说话声、吸面声、碗筷 碰撞声交织在一起，汇成小城最鲜活、最热闹的新春早餐图景。 这座西北工业小 ...

县域商业的活力，从来不依赖连锁规模的堆砌，而植根于本土商户的韧性、返乡人群的消费力与人情社会的凝聚力。 大年初二，甘肃金昌街头年味正浓。 清晨5点半，天刚亮透，城区一家家牛肉面店已陆续开门。门店里人声鼎沸，男女老少裹着厚外套在取餐口排起长队。 师傅拉面、甩面、下锅的动作干脆利落，一碗碗热气腾腾的牛肉面快速出餐，香气溢满小店。等位的人络绎不绝，桌椅间熙熙攘攘，说话声、吸面声、碗筷 碰撞声交织在一起，汇成小城最鲜活、最热闹的新春早餐图景。 这座西北工业小城，少有全国性大型连锁商场，头部连锁餐饮品牌稀疏布局，却在春节假期迎来本土小微商户的消费峰值。 这是县域商业体系下，本土小微韧性、返乡消费潮与便民生态共振的结果，也揭开了下沉市场"非连锁主导"的真实商业逻辑。 （金昌早晨排队等位的牛肉面店。摄影/第一财经记者齐琦） 从早到晚排长队，小城餐饮迎春节峰值 吃过热气腾腾的牛肉面，第一财经记者来到甘肃省金昌市中心商圈，却撞见了一幅外热内冷、冷暖分明的独特景象。 商厦外沿街的小吃摊一字排开，香气扑鼻；套圈、打靶等游乐摊位前排起长队，大人小孩围得水泄不通，吆喝声、欢笑声、欢呼声此起彼伏。逛街的市民摩 肩接踵。 而走进装修整洁的 ...

Core Insights - The article discusses the expansion and transformation of county-level commerce in China, highlighting the shift towards digitalization, standardization, and the introduction of well-known brands into these markets. Digitalization - Instant retail services and live-streaming e-commerce are becoming prevalent in county areas, enhancing consumer convenience and expanding service reach [4][6][10] - The instant retail model allows for quick delivery of goods, meeting urgent consumer needs and increasing sales for local businesses [6][10] - Digital systems are improving inventory management and customer engagement for local retailers, leading to increased sales and operational efficiency [6][10] Standardization - The "Thousand Collections, Ten Thousand Stores" initiative aims to standardize rural convenience stores, improving product quality and consumer trust [16][17] - Standardized production practices are being implemented in local food processing, enhancing product quality and marketability [18][19] - The establishment of local production standards has led to increased recognition and sales of regional agricultural products, such as Guangxi navel oranges [19] Chain Expansion - Well-known brands are increasingly entering county markets, creating a more diverse shopping experience for consumers [11][12] - The introduction of brand chain stores in county areas is reshaping local consumption patterns and enhancing the overall shopping environment [12][13] - Local businesses are adapting to competition from new entrants by improving their product offerings and management practices [15]

Core Insights - The article discusses the growth and transformation of county-level commerce in China, highlighting the shift towards digitalization, chain stores, and standardization in response to increasing consumer demand and market potential [9][10][15]. Digitalization - Instant retail services have expanded in county areas, with platforms enabling quick delivery of goods, significantly enhancing consumer convenience and business efficiency [10][11]. - The digitalization of local businesses has led to improved inventory management and customer engagement, with examples of local stores adopting digital systems to streamline operations [11][12]. - The establishment of digital rural platforms has allowed farmers to sell their products directly to consumers, increasing their income and market reach [14]. Chain Stores - Well-known brands are increasingly entering county markets, with new stores and products being launched, enhancing local consumer experiences [15][16]. - The development of commercial complexes in counties has attracted numerous brands, providing diverse shopping and entertainment options for residents [16][17]. - Local entrepreneurs are adapting to the competitive landscape by learning from successful chain store models, leading to the growth of local businesses [18][19]. Standardization - The standardization of rural convenience stores has improved product quality and consumer trust, addressing issues related to counterfeit goods [20][21]. - Local food producers are adopting standardized production practices, enhancing product quality and marketability, which has led to increased sales and brand recognition [22][24]. - The implementation of local production standards has contributed to the growth of agricultural brands, with significant increases in product value and market presence [24].

Core Insights - The article highlights the growth and transformation of county-level commerce in China, emphasizing the shift towards digitalization, chain operations, and standardization to enhance consumer experience and drive economic growth [1][8]. Digitalization - Instant retail services have expanded significantly in county areas, with platforms enabling rapid delivery of goods, thus meeting urgent consumer needs [2][3]. - The implementation of digital systems in local businesses has streamlined operations, improved inventory management, and increased sales, with some stores reporting monthly revenues of 2 million yuan [3]. - The development of digital rural platforms has allowed local farmers to sell their products directly to consumers, enhancing income opportunities [7]. Chain Operations - Well-known brands are increasingly entering county markets, with new stores and products being launched, transforming the shopping landscape [8][10]. - The establishment of commercial complexes in counties has attracted numerous brands, leading to increased foot traffic and consumer engagement [10][12]. - Local entrepreneurs are adapting successful business models from urban areas, resulting in the expansion of chain supermarkets and improved product offerings [12]. Standardization - The standardization of rural convenience stores has improved product quality and consumer trust, with significant investments made to enhance service and product offerings [13][14]. - Local food producers are adopting standardized production practices, which has led to better quality control and increased marketability of regional specialties [15][17]. - The promotion of geographical indication products has bolstered local agricultural brands, contributing to higher sales and recognition in broader markets [17].

Core Insights - The Ministry of Commerce has recognized Guoyang County in Bozhou, Anhui Province, as a model for high-quality county-level commercial development, showcasing its innovative vitality and development momentum [2] Group 1: Logistics and E-commerce Development - Guoyang County has established a smart logistics distribution system at the county, town, and village levels, integrating resources from 10 courier companies to create a 16,000 square meter e-commerce logistics park, significantly improving efficiency and reducing labor costs [2] - The county has achieved same-day delivery for rural areas, with courier prices reduced by over 20%, facilitating the flow of quality industrial products to rural areas and local agricultural products to urban markets [2] Group 2: E-commerce Growth and Services - Guoyang County has provided comprehensive e-commerce services to over 200 businesses and individuals, including training, online store setup, product photography, and trademark registration, resulting in full coverage of administrative villages by rural e-commerce [3] - The county's online retail sales of rural products are projected to reach 2.18 billion yuan in 2024, with 9,006 online stores operating within the county [3] Group 3: Economic Growth and Consumer Market - The county's total retail sales of consumer goods are expected to grow from 25.68 billion yuan in 2023 to 27.09 billion yuan in 2024, reflecting a year-on-year increase of 5.5%, with a forecast of 28.39 billion yuan by 2025 [3] - Guoyang County's GDP is projected to exceed 50 billion yuan in 2024, with over 8,900 new urban jobs created and fixed asset investment reaching 17.44 billion yuan, marking a 5% year-on-year growth [4]

Core Insights - In October, the commercial sector experienced a significant opening of 38 projects, showcasing the typical "golden September and silver October" trend, driven primarily by the National Day holiday [1][2] Group 1: Project Openings - A total of 38 commercial projects opened in October, with a total area of approximately 2.81 million square meters, representing a substantial decline of 34.48% in number and 57.38% in area compared to September [2] - The National Day holiday was a major driver, with 16 projects opening on October 1 alone, accounting for over 40% of the month's openings [2] - Among the new openings, 7 were renovation projects of existing commercial spaces, totaling around 500,000 square meters [2] Group 2: City Highlights - Ten cities had two or more openings, with Beijing leading at four projects, characterized by urban renewal and non-standard commercial formats [3] - Suzhou ranked second with three projects, while Wuhan, despite only two openings, had the largest total area of 230,000 square meters [3] Group 3: County-Level Commercial Activity - County-level commercial vitality is increasingly significant, with several new projects launched, including major complexes in cities like Chuzhou and Yizhang [4][6] - The county commercial projects are not only sizable but also feature diverse business formats comparable to those in higher-tier cities [4][6] Group 4: Small-Scale Commercial Projects - Small-scale projects (under 50,000 square meters) accounted for 44.74% of new openings, indicating a strong trend in community and neighborhood commercial developments [7] - Local investment companies are increasingly involved in the operation of these small-scale projects, reflecting a shift towards urban operational roles [7][8] Group 5: Innovative Commercial Formats - New openings featured innovative formats, particularly in non-standard and park-style commercial projects, such as the Chengdu Tianfu TOD and Beijing Weibo IN [11][14] - The Chengdu project integrates various elements like culture, sports, and technology, aiming to create a new consumption landmark [11][13] - Beijing Weibo IN focuses on ACG (Anime, Comic, and Games) culture, becoming a significant cultural hub in the region [14][15]

Core Viewpoint - Since 2025, China's fiscal policy has become more proactive in response to a complex external environment, focusing on stabilizing employment, enterprises, markets, and expectations, while promoting sustained economic recovery [1] Fiscal Performance - In the first half of 2025, China's fiscal operations were generally stable, with total public budget revenue at 11.56 trillion yuan, a year-on-year decrease of 0.3%, but the decline was narrower than in the first quarter [2] - Tax revenue was 9.29 trillion yuan, showing a downward trend year-on-year, but began to recover in the second quarter [2] - Public budget expenditure reached 14.13 trillion yuan, a year-on-year increase of 3.4%, with central government expenditure growing by 9% [2] - Key areas such as social security, employment, and education received strong funding support, with social security and employment expenditure increasing by 9.2% [2] Domestic Demand Activation - Special long-term government bonds are becoming a core tool for expanding domestic demand, with 300 billion yuan allocated to support consumption upgrades, leading to sales exceeding 1.6 trillion yuan and a 5% year-on-year increase in retail sales of consumer goods [3] - The central government allocated 7.279 billion yuan for service industry development, supporting county-level commercial construction and modern trade systems [3] County-Level Commercial Development - A comprehensive commercial service network has been established in Zhuozhou, enhancing county-level commercial capabilities and contributing to rural revitalization and high-quality economic development [4] - The county's market consumption accounted for 38.9% of total retail sales of consumer goods, indicating a strong performance in county and township markets [5]

Core Insights - The "Future New Huishang" training camp, titled "Entrepreneurship in Anhui," has commenced at Zhejiang University, focusing on innovation and academic excellence [1] - The program features renowned marketing strategist Shen Chen, Chairman of Panda Media Group, who will guide participants from Anhui and the Yangtze River Delta on new business growth strategies [1][3] Group 1 - Shen Chen, a leader in China's content marketing sector and recipient of multiple accolades, has developed the "Panda Compass" methodology, which has helped over 560 companies achieve growth [3] - The training includes a systematic breakdown of seven steps for building core competitiveness from scratch, illustrated with successful case studies like Cat King Radio and Waterfall Coffee [3] - The course aligns with China's 14th Five-Year Plan, highlighting opportunities in silver economy, green low-carbon initiatives, and county-level commerce for entrepreneurs in Anhui [3] Group 2 - The collaboration with Zhejiang University aims to provide stronger theoretical support and cutting-edge perspectives for the "New Huishang" entrepreneurs [5] - Shen Chen emphasizes the importance of actionable solutions over theoretical discussions, aiming for impactful exchanges that will help Anhui entrepreneurs position themselves advantageously in the new economic landscape of 2025 [7]