Core Insights - The Shanghai Auto Show serves as a crucial platform for automakers to connect with users, emphasizing the importance of user-centric strategies in the current competitive landscape [1][6] - Companies are increasingly engaging in user co-creation activities, focusing on product improvements and interactive experiences to enhance brand recognition among consumers [1][2] User Co-Creation and Engagement - SAIC Motor's chairman highlighted the company's commitment to a user-centered approach, aiming to exceed user expectations [1] - Lynk & Co has established interactive spaces at the auto show, including a product advisory council to gather user feedback and co-create products [2] - Lantu Motors invested over 500 million yuan in upgrading its FREE+ model, utilizing user feedback collected through various channels [2] - Ora initiated the "Ora Wonderful Life Action" with a 2 million yuan incentive fund to encourage users to share their lifestyles, integrating this content into product development [2] Product Upgrades and Innovations - Many automakers showcased significant product upgrades at the auto show, enhancing user value perception through advanced features and competitive pricing [6] - The 2025 model of the Starway ES electric vehicle is positioned as a "value champion" with a range of 710 kilometers and advanced materials [6] - XPeng Motors introduced the P7+ flagship version with enhanced configurations, including AI battery technology and smart suspension adjustments [6] - Honda is collaborating with Momenta to develop mass-production solutions for assisted driving, while also working with CATL on new battery technologies [7] Direct User Interaction by Executives - Executives from various automakers are leveraging social media to build personal brands and engage directly with consumers, enhancing brand visibility [4][5] - Beijing Automotive's chairman actively participates in live streaming to promote products, while other executives maintain frequent updates on social media platforms [4][5] - The trend of executives becoming "internet celebrities" is seen as a way to foster closer connections with users, although it requires careful communication to avoid exaggeration [5] Market Trends and Future Directions - The automotive industry is undergoing significant changes, with a focus on deep connections with consumers being essential for long-term survival [6][7] - The shift towards user-centric models and enhanced service offerings is becoming a strategic priority for automakers in the evolving market landscape [6][7]

汽车商业评论从接近北汽集团人士处获悉，原北汽鹏龙党委副书记、总经理王昊接任陈巍，担任北汽股份新任董事长；原北汽股份副总裁兼销售公司党 委书记、总经理彭钢上调，任北汽集团营销办公室副主任（主持工作）；彭钢的职务由李健和王春风两人接任，原北汽集团品牌管理部部长李健任北汽 股份副总裁和销售公司党委书记，原北京汽车销售有限公司副总经理王春风升任销售公司总经理。 北汽股份董事长陈巍，则调任刚刚更名的北汽极狐董事长。 这是北汽集团品牌焕新转型计划的持续部署调整。 其品牌焕新的目标是，通过3年时间实现北汽品牌的"焕新向上"，提升品牌知名度、美誉度；通过5年时间实现北汽品牌的"品牌跃迁"，伴随销量及品牌 力的提升，企业品牌影响力和美誉度位居中国汽车企业集团前列，自主品牌稳定在"第一梯队"。 2024年4月，北汽集团换掉"北字标"，用"BAIC"字标统一品牌标识体系；今年2月15日，装着北汽新能源所有资产的上市母公司北汽蓝谷更名为北汽极 狐；紧接着，北汽股份在营销层面实施人事调整。 撰文 / 周 洲 设计 / 师 超 北汽新能源的母公司北汽蓝谷新能源科技股份有限公司（ 600733.SH，下称北汽蓝谷）更名为北汽极狐新能源汽车 ...