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北京逸翠园第2期
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长实集团少赚23亿,“李超人”降价求市
3 6 Ke· 2025-08-15 11:18
Core Viewpoint - The company reported a mixed performance for the first half of 2025, with increased property sales revenue but declining sales profit due to market weakness and discounting strategies [2][3][4]. Group 1: Financial Performance - The company achieved a revenue of HKD 25.386 billion, representing a year-on-year growth of 15.3% [2]. - Shareholder profit was HKD 6.302 billion, a decrease of 26.7% compared to the previous year, with a loss of HKD 0.503 billion from the revaluation of investment properties [2]. - Property sales revenue reached approximately HKD 7.366 billion, a significant increase of 58.92% from HKD 4.635 billion in the same period last year [3]. Group 2: Market Dynamics - The company adopted a strategy of offering discounts to stimulate sales amid cautious market sentiment, leading to a decline in sales profit despite increased revenue [4][5]. - In the Hong Kong market, property sales revenue increased by 7.77%, but sales profit plummeted by 92.91% from HKD 1.044 billion to HKD 0.074 billion [4]. - The company is focusing on clearing inventory, which is expected to continue influencing pricing strategies [8]. Group 3: Future Outlook - The company anticipates a significant increase in revenue in the second half of 2025, with approximately HKD 28.553 billion in signed but unrecognized property sales expected to contribute around HKD 22.898 billion in revenue [9]. - The company holds a land reserve of approximately 67 million square feet, with expectations for stable profit contributions from property development in the coming years [9]. - The company is exploring new investment opportunities, particularly in commercial and retail properties in Hong Kong, leveraging its financial strength and low capital debt ratio [10][11].
长江实业打折卖楼拖累业绩
Di Yi Cai Jing Zi Xun· 2025-08-14 16:18
Core Viewpoint - The Cheung Kong Group and its subsidiary, CK Asset Holdings, are facing scrutiny due to their strategy of aggressively discounting properties, which has led to increased sales but significant losses in company performance [2][5]. Financial Performance - For the first half of the year, CK Asset reported revenue of approximately HKD 25.386 billion, a year-on-year increase of 15.3% [2]. - Shareholder profit was HKD 6.302 billion, a substantial decline of nearly 27%, primarily due to a significant reduction in the valuation of investment properties [2]. Property Sales - The company confirmed property sales revenue of HKD 7.366 billion, a year-on-year increase of nearly 59% [5]. - Mainland property sales accounted for about 52% of total sales, generating HKD 3.83 billion, which represents a year-on-year growth of approximately 117% [5]. - However, the sales revenue from the business segment showed a decline of about 3%, with Hong Kong sales revenue plummeting over 92% to approximately HKD 74 million [5]. Discounting Strategy - Since 2024, CK Asset has frequently discounted various projects in Hong Kong, with the Blue Coast project selling at HKD 21,900 per square foot, which is 30% lower than the surrounding second-hand property prices and 22% below the cost price [5]. - Other projects in Hong Kong, such as the LYOS project and the Tuen Mun project, have also seen varying degrees of discounts [5]. Future Outlook - The low-interest environment in Hong Kong has led to a rebound in transaction volumes, particularly for smaller units, but overall property prices lack upward momentum due to high supply [6]. - The company plans to maintain a flexible pricing strategy to reduce inventory, although the discounting approach will continue to impact performance [6]. - The land reserve is at a relatively low level, with approximately 67 million square feet of developable land, including 6 million square feet in Hong Kong, 58 million square feet in mainland China, and 3 million square feet overseas [6].
长江实业打折卖楼拖累业绩
第一财经· 2025-08-14 16:09
Core Viewpoint - The article discusses the financial performance of Cheung Kong Group and its subsidiary, CK Asset Holdings, highlighting the impact of aggressive discounting strategies on property sales and overall profitability [3]. Financial Performance - In the first half of the year, CK Asset Holdings reported revenue of approximately HKD 25.386 billion, a year-on-year increase of 15.3% [3]. - Shareholder profit was HKD 6.302 billion, a significant decline of nearly 27%, primarily due to a substantial reduction in the valuation of investment properties [3]. Property Sales - The company confirmed property sales revenue of HKD 7.366 billion, a year-on-year increase of nearly 59% [5]. - Mainland property sales accounted for about 52% of total sales, achieving HKD 3.83 billion, a year-on-year growth of approximately 117% [5]. - However, the sales revenue from the Hong Kong region dropped significantly, with only HKD 74 million realized, a decrease of over 92% [5]. Discounting Strategy - Since 2024, CK Asset has frequently discounted various projects in Hong Kong, with the Blue Coast project selling at HKD 21,900 per square foot, which is 30% lower than the surrounding second-hand property prices and 22% below the cost price [5]. - Similar discounting strategies were observed in mainland projects, such as the discounted pricing for high-end properties in Beijing and Dongguan [5]. Future Outlook - The company anticipates that the profitability from property development will not be significant in the coming years, as stated by the financial management team [6][7]. - As of June, CK Asset's land reserves were at a relatively low level, with approximately 67 million square feet available for development, distributed across Hong Kong, mainland China, and overseas [7].
长江实业打折卖楼拖累业绩,集团表示仍会加大去化力度
Di Yi Cai Jing· 2025-08-14 15:49
Core Viewpoint - The Cheung Kong Group, led by the Li Ka-shing family, is facing scrutiny due to its strategy of aggressively discounting properties for sale, which, while boosting sales volume, has negatively impacted the company's financial performance [2][4]. Financial Performance - For the first half of the year, Cheung Kong Group reported revenues of approximately HKD 25.386 billion, a year-on-year increase of 15.3% [2]. - The net profit attributable to shareholders was HKD 6.302 billion, representing a significant decline of nearly 27%, primarily due to substantial reductions in the valuation of investment properties [2]. Property Sales - The confirmed property sales revenue for the first half reached HKD 7.366 billion, marking a substantial year-on-year increase of nearly 59% [4]. - Sales from mainland properties accounted for about 52% of total sales, generating HKD 3.83 billion, which is a year-on-year growth of approximately 117% [4]. - However, the sales revenue from the business segment showed a decline in profit, with a revenue of HKD 1.768 billion, down about 3% [4]. Discounting Strategy - Since 2024, Cheung Kong Group has frequently discounted various projects in Hong Kong, with the Blue Coast project selling at HKD 21,900 per square foot, which is a 30% discount compared to surrounding second-hand property prices [4]. - Other projects, such as the LYOS project and the Tuen Mun project, have also seen varying degrees of price reductions [4]. Future Outlook - The company’s management indicated that the current low-interest environment in Hong Kong has led to a rebound in transaction volumes, particularly for small to medium-sized units, but overall property prices remain under pressure due to high supply [5]. - The strategy of discounting properties is expected to continue affecting the company's performance, with future profitability from property development anticipated to be limited [5]. - As of June, the company's land reserves are at a relatively low level, with approximately 67 million square feet of developable land, including 6 million square feet in Hong Kong, 58 million square feet in mainland China, and 3 million square feet overseas [5].