齐鲁晚报.齐鲁壹点隋忠伟邹杰 面对人口老龄化，谁来托起长者们"体面夕阳红"的幸福？在日照，有一家国企交出了充满城市温度的答 案。 在自由采访环节，采访团与入住长者、老年大学学员亲切交谈。"在这里吃饭有人配餐、看病有绿色通 道，还能和老伙计们一起上课、活动，比在家还舒心！"一位入住长者高度评价这里的服务："工作人员 他们心里装着我们这些老人，事无巨细的被关心着，见着他们很亲切，就跟自己的孩子一样。我这将近 三年的居住体会就是，过去年轻时候的工作也可能犯过这样那样的错误，但是我养老方式选对了，养老 地点选对了，现在心情很舒畅，感到很幸福！"生动展现了日照颐养健康中心多业态服务的魅力；而提 及介护中心的普惠服务，长者家属也表示："家里老人失能后照护压力大，介护中心的专业服务让我们 省心不少，收费也合理，真是为老百姓办了实事。" 随后，采访团前往位于日照高新区的茶香里持续照料退休社区。这座占地54.8亩、总建筑面积7.8万平方 米、绿化率达40%的康养社区，以田园式环境与完善配套吸引众人目光。记者们依次参观了不同类型的 适老化样板间，感受活力型、失能/半失能型长者的居住环境；在3层书画室、禅修室、瑜伽室等文化空 间， ...

Core Viewpoint - The collaboration between Xinhua Insurance and China High-Speed Rail represents a strategic partnership that enhances brand visibility and aligns with national development goals, showcasing the company's commitment to high-quality growth and public service [3][9]. Group 1: Brand Development and Strategy - Xinhua Insurance integrates its development with national strategies, focusing on high-quality growth and the "Transportation Strong Nation" initiative [3][7]. - The company launched a nationwide campaign featuring high-speed trains named after its brand, enhancing its visibility during peak travel seasons [3][4]. Group 2: Brand Impact and Reach - Over a 90-day operational period, Xinhua Insurance's branded high-speed trains completed approximately 3,600 trips, covering nearly 200 cities and achieving over 284 million kilometers in total distance [4]. - The campaign successfully reached around 25 million target audiences, resulting in nearly 160 million brand exposures, significantly boosting brand influence and competitiveness [4]. Group 3: Innovative Marketing Approaches - Xinhua Insurance employed a multi-dimensional marketing strategy, utilizing immersive media displays and interactive experiences on high-speed trains to showcase its brand and services [11][13]. - The company organized launch events and interactive activities in major cities, enhancing public engagement and brand storytelling [11][13]. Group 4: Social Responsibility and Future Outlook - Xinhua Insurance emphasizes its role in supporting national strategies and enhancing public welfare, positioning itself as a protector of people's well-being and a contributor to social harmony [7][15]. - The company aims to continue leveraging its expertise in financial services to contribute to China's modernization and economic development [15].

Core Viewpoint - The aggressive expansion strategy of the company has led to significant profit erosion, with a 79.23% year-on-year decline in net profit for 2024, marking a historical low since its listing [3][8]. Group 1: Financial Performance - The company reported a net profit of 114 million yuan for 2024, down 79.23% year-on-year, continuing a trend of declining profits for the second consecutive year [3][10]. - The company's revenue for 2024 was 18 billion yuan, reflecting a 3.57% increase compared to the previous year, but the net profit decline indicates a situation of "increased revenue without increased profit" [8][10]. - The company’s revenue sources include 71.88% from pharmaceutical retail, amounting to 12.94 billion yuan, and 22.71% from pharmaceutical wholesale, totaling 4.09 billion yuan [7]. Group 2: Expansion Strategy - The company has adopted a "land grab" strategy, opening over 1,000 new stores annually, with a total of 11,498 stores by the end of 2024, an increase of 1,243 stores from the beginning of the year [8][10]. - The company plans to continue expanding its presence in the Sichuan-Chongqing region while optimizing existing stores rather than significantly increasing the number of new stores [11]. Group 3: Investment in Healthcare Integration - The company has invested 24 million yuan in purchasing properties to enhance its healthcare integration business, which is seen as a strategic move for sustainable development [4][5]. - The healthcare integration business aims to create a network of services including medical care, rehabilitation, nursing, and health management, establishing a comprehensive ecosystem [6]. Group 4: Market Trends and Challenges - The aging population and policy incentives are driving the growth of the elderly care industry, which is projected to reach a market size of 30 trillion yuan by 2035 [5][6]. - Increased competition from online pharmaceutical platforms and tightening regulations have added pressure on traditional retail pharmacies, impacting profit margins [10].