Core Points - The article discusses the release of the "Guidelines for Medical Advertising Recognition" by three government departments, which clarifies the definition and regulations surrounding medical advertising [1] - The guidelines aim to combat the misuse of health information for disguised medical advertising, promoting a fairer and more orderly medical advertising market [1] Summary by Sections Definition and Scope - The guidelines provide a detailed definition of medical advertising, including the entities responsible for its publication and the principles for recognition [1] - Specific scenarios that do not constitute medical advertising are outlined, along with examples of disguised advertising through health information dissemination [1] Regulatory Framework - The guidelines specify behaviors that will be considered as disguised medical advertising during health promotion activities, such as recommending specific medical institutions or services, implying better outcomes at certain facilities, and linking to medical services or products [1] - Institutional arrangements for cooperation between market regulation and health departments are established for reporting and information sharing [1] Impact on the Market - The introduction of these guidelines is expected to enhance the identification and crackdown on illegal advertising practices, thereby protecting consumer rights and fostering a more equitable medical advertising environment [1]

Group 1 - The core viewpoint of the article emphasizes the increasing demand for diverse medical services and the need for stricter regulation of medical advertising to protect public health and safety [1][2] - The "Guidelines" issued by the regulatory authorities clarify the responsibilities of market regulation, health, and traditional medicine departments, enhancing collaborative oversight [2] - The "Guidelines" aim to prevent illegal medical advertisements by strictly defining the entities allowed to publish medical ads, which are only legally established medical institutions [1][2] Group 2 - The three departments plan to strengthen internal training for market regulation staff to improve their understanding and enforcement of the "Guidelines" [2] - There will be a concerted effort to clean up various "quack doctor" advertisements and promote compliance among medical institutions regarding information disclosure and health education [2] - The departments encourage local market regulators to refine collaborative oversight mechanisms based on the "Guidelines," enhancing the regulatory network [2]

Core Viewpoint - The release of the "Guidelines for the Identification of Medical Advertisements" aims to clarify the definition, publishing entities, identification principles, and specific circumstances related to medical advertising, thereby enhancing regulatory oversight in the sector [1] Group 1: Definition and Scope - The guidelines provide a detailed definition of medical advertisements and specify the entities responsible for publishing them [1] - It outlines the principles for identifying medical advertisements and delineates specific scenarios that qualify as such [1] Group 2: Regulatory Measures - The guidelines specify circumstances that do not constitute medical advertisements, thereby refining the regulatory framework [1] - It lists examples of disguised medical advertisements that utilize health information dissemination and medical science popularization [1] Group 3: Inter-Departmental Coordination - The guidelines establish institutional arrangements for the transfer of leads and situation reporting between market regulation, health, and traditional medicine departments [1] - This coordination aims to enhance the effectiveness of regulatory actions against illegal medical advertising practices [1] Group 4: Consumer Protection - The implementation of the guidelines is expected to create a fairer and more orderly medical advertising market, ultimately protecting the legitimate rights and interests of consumers [1]