Core Viewpoint - The newly released "Medical Advertising Recognition Guidelines" by the National Market Supervision Administration, National Health Commission, and National Administration of Traditional Chinese Medicine aims to clarify the definition, publishing entities, recognition principles, and specific situations regarding medical advertising, addressing the rise of "borderline" advertisements and disguised promotional behaviors in recent years [1][6] Group 1: Guidelines Overview - The guidelines specify that medical institutions must be cautious in their information dissemination, particularly when promoting their facilities, equipment, or medical services, as subjective evaluations or comparisons with other institutions can be classified as medical advertising [2][3] - The guidelines outline specific scenarios that constitute disguised medical advertising, such as promoting technical advantages or implying better safety and efficacy through health education content [2][3] Group 2: Regulatory Framework - The guidelines clarify that not all health education activities are considered advertising, provided they do not fall into the outlined categories of disguised advertising [3][4] - The legal framework governing medical advertising is primarily based on Article 16 of the Advertising Law, which prohibits certain claims regarding efficacy and safety, as well as comparisons with other medical products or institutions [4][5] Group 3: Enforcement and Collaboration - The guidelines establish a systematic approach for collaboration between market supervision and health departments, ensuring that any identified disguised medical advertising is reported and addressed appropriately [6] - The implementation of these guidelines is expected to create a fairer and more orderly medical advertising market, protecting consumer rights more effectively [6]

Core Points - The article discusses the release of the "Guidelines for Medical Advertising Recognition" by three government departments, which clarifies the definition and regulations surrounding medical advertising [1] - The guidelines aim to combat the misuse of health information for disguised medical advertising, promoting a fairer and more orderly medical advertising market [1] Summary by Sections Definition and Scope - The guidelines provide a detailed definition of medical advertising, including the entities responsible for its publication and the principles for recognition [1] - Specific scenarios that do not constitute medical advertising are outlined, along with examples of disguised advertising through health information dissemination [1] Regulatory Framework - The guidelines specify behaviors that will be considered as disguised medical advertising during health promotion activities, such as recommending specific medical institutions or services, implying better outcomes at certain facilities, and linking to medical services or products [1] - Institutional arrangements for cooperation between market regulation and health departments are established for reporting and information sharing [1] Impact on the Market - The introduction of these guidelines is expected to enhance the identification and crackdown on illegal advertising practices, thereby protecting consumer rights and fostering a more equitable medical advertising environment [1]

Core Points - The joint release of the "Guidelines for the Identification of Medical Advertisements" by the State Administration for Market Regulation, the National Health Commission, and the National Administration of Traditional Chinese Medicine aims to clarify the definition and regulations surrounding medical advertisements [1][2] - The guidelines detail the criteria for identifying medical advertisements, including the roles of different publishing entities and the principles for recognition [2] - The introduction of these guidelines is expected to enhance the identification and crackdown on illegal medical advertisements disguised as health information or education, thereby fostering a fairer and more orderly market environment for medical advertising [2] Summary by Sections - **Definition and Scope**: The guidelines provide a clear definition of what constitutes a medical advertisement and outline the responsibilities of the entities involved in publishing such advertisements [2] - **Identification Criteria**: Specific situations that do not qualify as medical advertisements are elaborated, along with examples of how health information can be misused to promote medical services [2] - **Interdepartmental Coordination**: The guidelines establish systematic arrangements for the transfer of leads and communication between market regulation and health departments, enhancing collaborative efforts in monitoring and enforcement [2] - **Consumer Protection**: The implementation of these guidelines is aimed at better protecting consumer rights by reducing misleading medical advertising practices [2]

Core Viewpoint - The State Administration for Market Regulation (SAMR) has released the "Guidelines for Medical Advertising Recognition" to address issues related to misleading advertisements from unqualified "black hospitals" and "black doctors" that confuse the public regarding medical choices [1][5]. Group 1: Regulatory Framework - The guidelines impose strict limitations on the entities allowed to publish medical advertisements, stating that only legally established medical institutions can do so, while any other individuals or organizations are prohibited from publishing medical ads either directly or through third parties [7]. - The guidelines provide clearer operational rules to distinguish between "medical advertisements," "medical information disclosure," and "health science popularization," enhancing regulatory clarity [7]. - The SAMR, in collaboration with the National Health Commission and the National Administration of Traditional Chinese Medicine, has developed these guidelines to better regulate medical advertising activities [5]. Group 2: Industry Response and Future Actions - With the rapid development of "Internet + Healthcare," there has been an increase in the blending of medical advertisements with health information, leading to illegal operators disguising ads as health education, which has raised significant public concern [3]. - The SAMR plans to use the release of the guidelines as an opportunity to guide medical institutions in conducting lawful and compliant advertising, while also refining inter-departmental collaborative regulatory mechanisms [9].

Core Viewpoint - The release of the "Guidelines for the Identification of Medical Advertisements" aims to clarify the definition, publishing entities, identification principles, and specific circumstances related to medical advertising, thereby enhancing regulatory oversight in the sector [1] Group 1: Definition and Scope - The guidelines provide a detailed definition of medical advertisements and specify the entities responsible for publishing them [1] - It outlines the principles for identifying medical advertisements and delineates specific scenarios that qualify as such [1] Group 2: Regulatory Measures - The guidelines specify circumstances that do not constitute medical advertisements, thereby refining the regulatory framework [1] - It lists examples of disguised medical advertisements that utilize health information dissemination and medical science popularization [1] Group 3: Inter-Departmental Coordination - The guidelines establish institutional arrangements for the transfer of leads and situation reporting between market regulation, health, and traditional medicine departments [1] - This coordination aims to enhance the effectiveness of regulatory actions against illegal medical advertising practices [1] Group 4: Consumer Protection - The implementation of the guidelines is expected to create a fairer and more orderly medical advertising market, ultimately protecting the legitimate rights and interests of consumers [1]