Group 1 - The 15th National Games is currently taking place, and the mascot's cute image has quickly gained popularity, leading to a surge in related product sales [1] - In the retail store for official licensed products in Guangzhou, foot traffic increased significantly after 10 AM, with a new blind box set featuring elements from "Journey to the West" attracting attention [3] - Some citizens reported waiting in line for five minutes, with a limit of one purchase per person [5] Group 2 - Despite daily restocking, popular products remain in short supply, including the mascot dolls and commemorative items like the gold-inlaid jade products [7] - The store manager noted that certain blind boxes, such as the "Three Kingdoms" and zodiac-themed ones, have already sold out, indicating high demand for all related products [9] - A toy company in Dongguan has developed nearly 60 different mascot-themed products, with the most popular "bubble-blowing" version seeing a significant increase in orders [13] Group 3 - The total sales for all products related to the 15th National Games have exceeded 10 million yuan, with production schedules extending into December as workers operate around the clock [15] - Dongguan produces nearly 85% of the country's trendy toys, and a quarter of global anime derivative products, showcasing its leading role in the industry [15]

Core Insights - The 15th National Games mascot has gained significant popularity, leading to a surge in related product sales [1][6] - The production of mascot-related merchandise is currently facing high demand, with companies ramping up production to meet orders [15][17] Group 1: Sales and Demand - The official merchandise retail store in Guangzhou experienced increased foot traffic after 10 AM, particularly for the new blind box series featuring elements from "Journey to the West" [3] - Popular products, including mascot dolls and commemorative items, are in short supply despite daily restocking efforts [7][15] - The total sales revenue for all products related to the 15th National Games has exceeded 10 million yuan, with order backlogs extending to December [17] Group 2: Production and Innovation - A toy company in Dongguan has developed nearly 60 unique designs of mascot-related products, showcasing creativity and innovation [16] - The production process adheres to environmentally friendly and low-carbon principles, aligning with the event's green sports initiative [13] - Dongguan is a major hub for toy production, accounting for approximately 85% of the country's toy manufacturing and producing a quarter of global anime derivative products [17]