Core Insights - The 15th National Games mascot has gained significant popularity, leading to a surge in related product sales [1][6] - The production of mascot-related merchandise is currently facing high demand, with companies ramping up production to meet orders [15][17] Group 1: Sales and Demand - The official merchandise retail store in Guangzhou experienced increased foot traffic after 10 AM, particularly for the new blind box series featuring elements from "Journey to the West" [3] - Popular products, including mascot dolls and commemorative items, are in short supply despite daily restocking efforts [7][15] - The total sales revenue for all products related to the 15th National Games has exceeded 10 million yuan, with order backlogs extending to December [17] Group 2: Production and Innovation - A toy company in Dongguan has developed nearly 60 unique designs of mascot-related products, showcasing creativity and innovation [16] - The production process adheres to environmentally friendly and low-carbon principles, aligning with the event's green sports initiative [13] - Dongguan is a major hub for toy production, accounting for approximately 85% of the country's toy manufacturing and producing a quarter of global anime derivative products [17]

Core Insights - The 15th National Games is generating significant interest in cultural and creative products, leading to high demand and rapid sales in retail stores [1][10]. Group 1: Sales Performance - The official licensed merchandise retail store in Guangzhou is experiencing a surge in customer traffic, particularly after 10 AM [4]. - Popular products, such as the "Journey to the West" themed blind boxes, are attracting considerable attention and are often sold out [10]. - Despite daily restocking efforts, certain series like the "Three Kingdoms" and zodiac blind boxes have already sold out, indicating a strong market demand [10]. Group 2: Product Offerings - Current available products include "Journey to the West" blind boxes and various ball-themed blind boxes, with new products expected to be launched continuously [10]. - The mascot dolls and commemorative items featuring gold inlay jade are also popular among consumers [10].