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十五运会吉祥物公仔
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十五运会花样爆款衍生品火“出圈” 环保、低碳成亮点企业开足马力赶订单
Yang Shi Wang· 2025-11-12 06:06
Core Insights - The 15th National Games mascot has gained significant popularity, leading to a surge in related product sales [1][6] - The production of mascot-related merchandise is currently facing high demand, with companies ramping up production to meet orders [15][17] Group 1: Sales and Demand - The official merchandise retail store in Guangzhou experienced increased foot traffic after 10 AM, particularly for the new blind box series featuring elements from "Journey to the West" [3] - Popular products, including mascot dolls and commemorative items, are in short supply despite daily restocking efforts [7][15] - The total sales revenue for all products related to the 15th National Games has exceeded 10 million yuan, with order backlogs extending to December [17] Group 2: Production and Innovation - A toy company in Dongguan has developed nearly 60 unique designs of mascot-related products, showcasing creativity and innovation [16] - The production process adheres to environmentally friendly and low-carbon principles, aligning with the event's green sports initiative [13] - Dongguan is a major hub for toy production, accounting for approximately 85% of the country's toy manufacturing and producing a quarter of global anime derivative products [17]
盲盒、公仔、纪念品……十五运会衍生周边成“新宠”销售火爆
Yang Shi Wang· 2025-11-11 08:46
央视网消息:第十五届全运会正在进行中,相关的文创产品也受到市民游客追捧。在广州的官方特许商品零售店,目前每天都要补 货,部分系列甚至已经卖断货。 在广州市天河购书中心的这个十五运会官方特许商品零售店,早上10时过后人流量开始增多。其中,这套新出的十五运会加西游记 元素的盲盒吸引了很多人的注意。 也有市民是在附近的店买不到想要的系列,专门转场过来继续找。 采访期间,工作人员刚好在补货,现在一些热门产品即使每天补货,还是供不应求。除了吉祥物公仔,十五运会金镶玉的纪念品也 颇受欢迎。接下来,还会不断有新款产品陆续上市。 十五运会官方特许商品零售店门店经理莫琼仪介绍,现在有货的是西游记盲盒和球类盲盒,现货还有一些,三国盲盒和生肖盲盒已 经卖断货,现在全运会所有的周边产品都太火热了。 ...