流动消费的增量首先来自于机票、酒店和景区等旅游消费。美团旅行数据显示，十五运会期间，前往广 州、深圳、珠海等赛事主要承办城市的机票预订量同比增长26%。其中，广州、深圳机票预订增速尤为 显著，分别增长28.8%和18.4%。酒店的入住率同样因全运会吸引的参赛、观赛人群而上涨。同程旅行 数据显示，男子400米自由泳决赛期间，深圳大运中心周边5公里范围内的部分酒店热门房型已经售罄； 乒乓球男子和女子单打1/16决赛期间，酒店预订热度同比增长超过52%。途家数据显示，11月9日至21 日全运会举办期间，广州、深圳、汕头、珠海、佛山等地民宿预订高涨，其中汕头订量同比增幅超 30%。去哪儿数据显示，闭幕式举办地深圳市酒店订单量同比增长近20%，其中拥有大运中心体育馆的 龙岗赛区成为全市预订量最高的商圈，预订量较去年同期或增1.25倍。 在商品消费上，全运会吉祥物喜洋洋和乐融融因网友的二创传播，热度持续升温，火爆全网。喜洋洋乐 融融火出圈，带动周边商品火爆，尤其像醒狮挂饰、十二生肖盲盒等，线上线下都出现卖断货的情况， 抖音商城相关人士表示，有些款式直播间下单后要较长时间才能发货。 好的吉祥物IP，不仅能极大推高赛事传播声 ...

Group 1: Event Impact and Attendance - The 15th National Games has significantly increased ticket sales, with over 100,000 tickets sold in the Hong Kong region alone, accounting for approximately 35% of total sales, and a total of over 5 million tickets available, indicating a potential attendance of at least 5 million people [1] - The event is expected to drive substantial consumer spending across various sectors, including dining, accommodation, transportation, tourism, and entertainment, showcasing a massive consumption potential [1] Group 2: Tourism and Hospitality Growth - During the event, flight bookings to major host cities like Guangzhou, Shenzhen, and Zhuhai increased by 26% year-on-year, with Guangzhou and Shenzhen seeing growth rates of 28.8% and 18.4%, respectively [2] - Hotel occupancy rates surged due to the influx of participants and spectators, with some hotels near the Shenzhen Universiade Center selling out during key events, and overall hotel bookings in Shenzhen increasing by nearly 20% compared to the previous year [2][4] Group 3: Merchandise and IP Development - The event's mascots, "Xi Yang Yang" and "Le Rong Rong," have gained significant popularity, leading to high sales of related merchandise, with some items selling out quickly due to demand [3][5] - The event has developed over 2,800 licensed products, indicating a strong potential for economic benefits through effective IP utilization [3] Group 4: Enhanced Visitor Experience - The Guangdong provincial government has launched initiatives to enhance the visitor experience, including "All Sports+" city tourism routes and promotional activities offering discounts on hotels and attractions [4] - AI technology has been integrated into the event, such as the "Eagle Eye + AI" system for table tennis, improving the accuracy of officiating and enhancing the spectator experience [6] Group 5: Future Developments and Innovations - The Guangdong Sports Bureau plans to create a "Champion Park" that combines competition, interaction, tourism, and consumption, aiming to further stimulate local economies [6]