Workflow
十月稻田玉米产品(玉米棒
icon
Search documents
糯到喵喵叫的新玉米上市,十月稻田IP联名引爆玉米热潮
Core Insights - The company, October Rice Field, is leveraging a catchy advertising slogan "Low-fat and filling, more refreshing!" to enhance brand visibility across major airports and outdoor locations, generating significant consumer interest and market buzz [1] Group 1: Product Innovation and Market Strategy - In 2024, October Rice Field's corn category achieved sales of 800 million, marking it as the company's second growth engine [2] - The company has partnered with the popular game "Cat and Soup" to create co-branded products, appealing to a large demographic of young consumers [2] - The launch of new corn products during the 2025 season is supported by a strong marketing campaign that emphasizes emotional resonance and consumer engagement [4] Group 2: Consumer Trends and Health Focus - The rising trend of health-conscious eating has made low-fat, filling grain products increasingly popular, with corn being a favored choice among consumers [4] - October Rice Field has successfully transformed corn into a fast-moving consumer good by offering various product forms such as corn sticks, segments, and kernels, along with innovative flavors [4][6] - The company's revenue from the corn category saw a significant year-on-year increase of 523.2% in 2024, highlighting its successful market positioning [4] Group 3: Brand Positioning and Consumer Engagement - October Rice Field has established itself as a leader in the corn category, supported by over 3.7 million user reviews across platforms like Douyin and JD, reflecting strong consumer recognition [5] - The brand's commitment to fun and engaging marketing strategies resonates with younger consumers, enhancing its relevance in the market [3] - The company has built a robust supply chain and distribution network, ensuring high-quality corn products are consistently available to meet consumer demand [6]