毛利率稳步提升，数字化供应链建设提升运营效率我们认为伴随行业成熟度提升，精细化运营及利润率 挖潜成为重要关注点。 公司毛利率呈稳步提升趋势，25 年前三季度分别达11.0%/11.8%/12.1%。 毛利率提升源于与供应商的双赢合作，包括稳定大额订单提升产能利用率、协助供应商在成本低位时锁 价采购等，具备中长期持续性。公司积极投入建设数字化供应链，与腾讯智慧零售合作，加强消费数据 挖掘，提升营销效率；1 月14 日公告控股子公司拟收购南京众丞100%股权，南京众丞专为零食连锁打 造全链路SaaS 协同管理系统，并购有利于进一步提升数字化效率。 25 年Q4 以来，伴随品类拓展及精细化运营，我们预计公司同店表现有望逐步改善，春节错期及假期天 数增加亦有望利好26Q1 业绩。展望全年，我们预计公司有望保持较快开店节奏，非零食品类及自有品 牌持续拓展，门店货架陈列、运营管理挖潜与即时零售拓展有望助力同店表现。在利润端，与上游供应 商持续合力提升供应链效率，带来的毛利空间有望持续释放。看好规模效应下公司盈利能力持续提升与 利润释放，维持"买入"评级，继续重点推荐。 会员体系+即时零售+运营挖潜，有望助力26 年同店表 ...

证券研究报告 精细运营与供应链提效有望驱动业绩 持续释放 华泰研究 动态点评 投资评级(维持): 买入 万辰集团 (300972 CH) 目标价(人民币): 276.00 樊俊豪 研究员 SAC No. S0570524050001 SFC No. BDO986 SAC No. S0570524090003 SFC No. BVO045 曾珺 研究员 SAC No. S0570523120004 SFC No. BTM417 季珂* 研究员 SAC No. S0570525080003 jike@htsc.com +(86) 21 2897 2228 石狄 研究员 shidi@htsc.com 吕若晨 研究员 SAC No. S0570525050002 SFC No. BEE828 lvruochen@htsc.com +(86) 755 8249 2388 基本数据 | 收盘价 (人民币 截至 1 月 27 日) | 228.12 | | --- | --- | | 市值 (人民币百万) | 43,090 | | 6 个月平均日成交额 (人民币百万) | 458.98 | | 52 周价格范围 (人民币) ...

Core Viewpoint - Wanchen Group has demonstrated significant growth in its financial performance, primarily driven by its strong performance in the bulk snack business, indicating a robust market position and effective business strategies [1][3][6]. Financial Performance - For Q3 2025, Wanchen Group reported total revenue of 13.98 billion yuan, a year-on-year increase of 44.15%, and a net profit attributable to shareholders of 380 million yuan, up 361.22% [1]. - In the first three quarters, the company achieved revenue of 36.562 billion yuan, representing a 77.37% year-on-year growth, with a net profit of 855 million yuan, up 917.04% [1]. Bulk Snack Business - The bulk snack segment generated revenue of 36.158 billion yuan in the first three quarters, accounting for 98.90% of total revenue, with a net profit of 1.595 billion yuan [3]. - Wanchen Group's strategic execution and business model optimization have contributed to the rapid development of its bulk snack business, with over 15,300 stores nationwide [3][5]. Membership and Consumer Engagement - As of August, the group had over 150 million registered members, with 110 million active members in the first eight months, resulting in 1.5 billion transactions [5]. - The average monthly consumption frequency for active members reached 2.9 times in August, indicating strong consumer engagement [5]. Competitive Advantage - Wanchen Group maintains a competitive edge through its product quality and supply chain efficiency, offering prices 20% to 30% lower than traditional retail formats [6][9]. - The company has a diverse product matrix with 1,800 to 2,000 SKUs in stores, regularly introducing new products to enhance the shopping experience [6][9]. Supply Chain and Logistics - The company operates 51 temperature-controlled warehouses and 13 cold chain facilities, ensuring efficient logistics with an average distance of 124 kilometers between stores and warehouses [9][10]. - Wanchen Group achieves over 99% order fulfillment rates for its flagship brand "Haoxianglai," surpassing the industry average of 90%-95% [10]. Market Outlook - The bulk snack retail sector is projected to grow significantly, with an expected compound annual growth rate of 36.5% from 2024 to 2029, reaching a market size of 613.7 billion yuan by 2029 [12]. - Wanchen Group is expanding its product categories and upgrading store models to capture market potential, including the introduction of a "cost-saving supermarket" model [12][14]. Social Responsibility - The company is actively engaged in corporate social responsibility initiatives, including donations to youth development foundations and educational projects in rural areas [14][16]. - These efforts enhance the brand's reputation and consumer trust, contributing to its market leadership [16]. Future Prospects - With a solid store network, large membership base, innovative product offerings, and efficient supply chain, Wanchen Group is well-positioned for sustained growth in the competitive retail landscape [16][17].