Core Viewpoint - The launch of the "Hao Han-S" luxury hybrid architecture by Zeekr represents a significant technological shift in the automotive industry, aiming to redefine luxury electric mobility beyond traditional hybrid solutions [2][11]. Group 1: Technological Innovation - The Hao Han-S architecture is the world's first high-end hybrid platform built on a pure electric architecture, featuring a 900V high-voltage system and a megawatt-level electric drive system [2][5]. - The Zeekr 9X, the first model based on the Hao Han-S architecture, boasts a maximum power of 1030 kW and can accelerate from 0 to 100 km/h in just 3.1 seconds, making it the fastest hybrid SUV globally [5]. - The vehicle achieves a pure electric range of 380 km under CLTC conditions and features a 6C ultra-fast charging capability, allowing it to charge from 20% to 80% in just 9 minutes [5]. Group 2: Market Positioning - Zeekr's strategy to enter the luxury new energy market through hybrid technology addresses current technological bottlenecks and user anxieties regarding electric vehicles [2][3]. - The Hao Han-S architecture aims to bridge the technological gap between traditional hybrids and electric vehicles, targeting high-end users who require performance and range [3][11]. - The Zeekr 9X is positioned as a flagship SUV for the new energy era, with a focus on practical user scenarios rather than just performance metrics [10][11]. Group 3: Safety and Intelligence - The Zeekr 9X incorporates advanced safety features, including high-strength body materials and a unique battery layout designed to withstand extreme conditions [7]. - The vehicle is equipped with the "Qianli Haohan H9" intelligent driving system, featuring dual NVIDIA DRIVE Thor-U chips and a comprehensive 360-degree perception system [7]. - The design philosophy emphasizes user experience and practical applications, such as automatic stability control in high-wind conditions [8][10]. Group 4: Brand Strategy - The Hao Han-S architecture is seen as a key weapon for Zeekr to break through brand limitations and restructure its position within the Geely brand matrix [11]. - Zeekr aims to compete directly with luxury brands like Mercedes-Benz and BMW, focusing on a new definition of luxury based on technology rather than traditional materials [13]. - The brand is transitioning from a performance-centric approach to one that emphasizes user needs and co-creation, reflecting a shift in market strategy [10][11].