Core Viewpoint - The ongoing public dispute between Luo Yonghao and Huayi Huayi highlights the complexities and controversies surrounding the marketing firm, particularly its relationship with the restaurant chain Xibei and its founder Huashan's recent comments that reignited tensions [2][12][33]. Group 1: Company Background and Controversies - Huayi Huayi, founded by Huashan, is known for its high consulting fees, having received over 600 million from Xibei over ten years [14][16]. - The firm employs a unique marketing strategy based on traditional culture, termed the "Super Symbol" theory, which has garnered both acclaim and criticism [15][33]. - Despite past successes, including Xibei's growth from 1.6 billion to 6.2 billion in revenue from 2013 to 2019, Huayi Huayi faces ongoing scrutiny regarding its design choices and marketing practices [16][33]. Group 2: Recent Developments and Public Reactions - The latest exchange between Luo Yonghao and Huashan has drawn mixed reactions from the public, with some supporting Huayi Huayi and others criticizing its approach [12][13]. - Huashan's recent comments about Xibei being the "ceiling of the Chinese restaurant industry" and his reference to a "network of demons" have reignited the debate, suggesting a potential strategy shift [2][12]. - The firm has faced legal and reputational challenges, including a significant fine for advertising violations, which contrasts sharply with its marketing philosophy of integrity [26][33]. Group 3: Financial Performance and Shareholder Actions - Huayi Huayi's associated company, Duku Culture, has experienced declining revenues since its IPO, with figures dropping from 519 million in 2021 to 168 million in the first half of 2025 [28][29]. - Shareholder actions have raised concerns, with key executives cashing out over 170 million, exceeding the company's total net profit over five years [31][32]. - The ongoing financial struggles of Duku Culture reflect broader challenges within Huayi Huayi's business model and its impact on stakeholder confidence [28][33].

Core Viewpoint - The ongoing public relations conflict between Xi Bei and marketing firm Hua Yu Hua highlights the complexities of brand management and public perception in the Chinese restaurant industry, with significant implications for both parties involved [1][9][29]. Group 1: Conflict Overview - Hua Yu Hua's founder, Hua Shan, publicly defended Xi Bei, calling it the "ceiling of the Chinese catering industry," while suggesting it was unfairly targeted in a "network of black and white" [1][9]. - This statement reignited tensions with entrepreneur Luo Yonghao, who challenged Hua Shan to clarify his comments and threatened to release recordings if no apology was made [3][4]. - The conflict is not new; previous disputes have occurred, including a notable incident in September 2025 regarding Xi Bei's pricing strategies for pre-made dishes [5][6]. Group 2: Marketing Firm's Reputation - Hua Yu Hua is known for its high consulting fees, having received over 600 million yuan from Xi Bei over ten years, and is recognized for its unique marketing approach that blends traditional culture with modern branding [15][16]. - Despite past successes, including Xi Bei's growth from 1.6 billion yuan in revenue in 2013 to 6.2 billion yuan in 2019, the firm has faced criticism for its design choices and marketing strategies [16][29]. - Hua Yu Hua's controversial designs have drawn public backlash, with some branding efforts labeled as "ugly" or "offensive," raising questions about the effectiveness of their marketing philosophy [18][19]. Group 3: Financial Performance and Challenges - The associated company, Du Ke Culture, has experienced declining revenues since its IPO in July 2021, with figures dropping from 519 million yuan in 2021 to 168 million yuan in the first half of 2025 [24][28]. - The decline in Du Ke Culture's performance has been compounded by significant stock sell-offs by executives, totaling over 170 million yuan, raising concerns about the company's financial health and governance [28][29]. - The duality of Hua Yu Hua's achievements and controversies reflects the challenges faced by consulting firms in maintaining credibility and trust in a rapidly evolving market [29][30].