12月22日，全新品牌奕境首台工装样车正式下线，这标志着奕境品牌的首款车型将进入密集的试验验证与量产准备的关键阶段，也预示着由央企汽车集团 深厚造车底蕴与华为乾崑前沿科技深度融合所孕育的新生力量，正加速驶向市场与用户。 工装样车是汽车产品开发流程中承上启下的关键节点。它意味着整车设计已基本完成，制造工艺路线初步验证，项目重心将转向全面的动态测试、性能标 定与可靠性验证。对于奕境而言，这台车承载着品牌对"开创智慧出行新境界"的理解与追求。对于华为乾崑，这是其智能汽车解决方案在又一个重要平台 上落地生根的开始，同时也折射出汽车产业智能化转型浪潮中，跨界协同的创新实践正在不断释放的产业势能。 智以赋能，华为乾崑开启智慧出行新生态 境由心生，奕境 锚定家庭高 品质出行 当行业纷纷聚焦技术参数的堆砌时，奕境却以用户洞察为起点，将品牌基因深度锚定"热爱品质生活的家庭"这一核心群体，为其产品定义筑牢了坚实的价 值根基。这种以用户为中心的产品理念，贯穿于奕境品牌从设计到体验的每一个细节，也成为其与华为乾崑合作的重要契合点。 奕境品牌自亮相之初，便明确了其"让生活更有奕境"的品牌主张。对于家庭用户而言，汽车早已超越单纯的交通工 ...

Core Insights - FAW Audi is strategically repositioning itself in the luxury B-segment market with the launch of the A5L at a competitive price point, aiming to reshape market perceptions and pricing structures [1][8][20] - The Q6L e-tron has successfully passed rigorous safety tests, reinforcing the brand's commitment to safety standards in the electric vehicle sector [3][11][20] Pricing Strategy - The A5L is priced starting at 256,800 yuan (approximately 25.68 million yuan), with the sport version PLUS at 256,800 yuan and the quattro and flagship versions at 289,800 yuan (approximately 28.98 million yuan) [1][7][8] - This pricing strategy marks a significant shift from the previous A4L, which had a starting price above 300,000 yuan, allowing FAW Audi to bypass complex pricing negotiations between consumers and dealers [8][10] Product Features - The A5L is built on the high-end PPC platform and features the fifth-generation EA888 2.0T engine, along with Huawei's advanced driving assistance system [10] - The Q6L e-tron has undergone extensive safety testing, including 76 crash tests and 301 pedestrian protection experiments, demonstrating its robust safety features [15][18] Sales Performance - In June, FAW Audi achieved a monthly sales figure of 60,000 units, marking a significant recovery in the luxury vehicle market amid ongoing price competition [6][19] - The upcoming launches of the A5L and Q6L e-tron are expected to further boost sales in the second half of the year, contributing to a more stable market environment [19][20] Market Positioning - FAW Audi's dual approach of competitive pricing for the A5L and rigorous safety standards for the Q6L e-tron reflects a user-centered value reconstruction, addressing consumer expectations for luxury and safety [20] - The brand's strategy aims to respond to the challenges posed by the price war in the luxury car segment while maintaining its commitment to quality and safety [19][20]