Core Insights - The launch of the Deep Blue S09 SUV represents a significant response to the growing competition in the electric vehicle market, showcasing the company's confidence in its product value through a "one-year price guarantee" policy [1][3] - The pricing strategy for the Deep Blue S09 ranges from 239,900 to 309,900 yuan, catering to diverse family needs with five different configurations [1][2] Product Features - The Deep Blue S09 integrates advanced safety features, having met stringent global crash standards, particularly ensuring safety for third-row passengers [2] - It is equipped with Huawei's advanced intelligent systems, including HarmonySpace 5 and ADS 3.3, facilitating seamless connectivity between people, vehicles, and homes [2] - The vehicle offers a spacious interior designed for six passengers, featuring the largest trunk space in its class and a versatile layout that provides comfort for all passengers [2] Technological Innovations - The Deep Blue S09 employs innovative range-extending technology, including a unique wide-temperature micro-core high-frequency pulse heating technology and dual battery safety protection from Chang'an and CATL [3] - The vehicle's commitment to low fuel and electricity consumption is highlighted by its "super economical, super comfortable, and super safe" promises [3] Market Impact - The introduction of the Deep Blue S09 is expected to invigorate the electric vehicle market, establishing a new benchmark for family-oriented travel solutions [3] - The "one-year price guarantee" is anticipated to rebuild consumer trust in the fluctuating electric vehicle market, addressing concerns about price drops after purchase [1][3]

Core Viewpoint - The automotive industry is shifting its narrative from "intelligent driving" to "assisted driving," emphasizing safety and realistic capabilities over exaggerated claims [1][4][22]. Group 1: Industry Trends - During the recent Shanghai International Auto Show, companies like Deep Blue Automotive and BYD have downplayed their previous "high-level intelligent driving" claims, opting for terms like "assisted driving" instead [1][4]. - Key terms such as "safety redundancy," "scene optimization," and "standardized promotion" have emerged as focal points in consumer discussions, indicating a shift towards verifying actual reliability rather than just flashy features [2][4]. Group 2: Regulatory Developments - The Ministry of Industry and Information Technology of China has emphasized the need for automotive manufacturers to adhere to strict guidelines regarding the promotion and testing of intelligent driving systems, aiming to eliminate misleading advertising [4][22]. - New regulations in cities like Beijing and Wuhan have been introduced to clarify responsibilities in the event of accidents involving L3-level autonomous vehicles, which is expected to increase consumer confidence in using such technologies [18][20]. Group 3: Consumer Awareness and Education - There is a growing concern that consumers are not adequately educated about the limitations and proper use of intelligent driving systems, leading to dangerous misconceptions [7][9]. - Many consumers report that sales representatives do not provide sufficient information about the operational boundaries and safety measures of intelligent driving features, which can create a false sense of security [7][9]. Group 4: Investment and Market Dynamics - The investment enthusiasm for intelligent driving technologies peaked in 2021 but has since declined as stakeholders recognize the complexities involved in transitioning from "intelligent driving" to "fully autonomous driving" [11][12]. - Companies like Xpeng and Huawei are actively pursuing L3-level intelligent driving solutions, with plans for commercial rollout in the coming years, indicating a strategic pivot towards more achievable goals in the market [18][22]. Group 5: Technical Challenges - The industry faces significant technical hurdles in achieving true autonomous driving, with current systems still far from being able to replace human drivers effectively [16][17]. - The limitations of existing algorithms and the need for extensive testing and validation highlight the gap between current capabilities and consumer expectations [14][16]. Group 6: Future Outlook - The shift towards a more regulated and safety-focused approach in the intelligent driving sector is seen as a necessary evolution for sustainable growth [23]. - As the industry moves away from "function over safety," there is potential for a more mature market that balances technological advancement with consumer education and regulatory compliance [23].

Core Viewpoint - The Deep Blue S09 has been officially launched at the 2025 Shanghai Auto Show, targeting the mainstream large six-seat SUV market with a competitive pricing strategy and a focus on advanced features and safety [2]. Pricing and Consumer Benefits - The Deep Blue S09 offers five configurations with a price range of 239,900 to 309,900 yuan, and the first batch of consumers will enjoy seven exclusive benefits valued at over 83,000 yuan [2]. Market Positioning - The vehicle aims to compete directly with existing models like Li Auto L9 and AITO M9, positioning itself in a highly competitive segment [2]. Space and Comfort Features - The S09 features a wheelbase of 3,105 mm, providing ample space for all passengers, particularly with a third-row legroom of 860 mm and a maximum cargo capacity of 1,392 liters, catering to family camping and travel needs [6]. Technology and Entertainment - Equipped with dual 15.6-inch front screens and a 21.4-inch rear entertainment screen, the S09 includes advanced features such as headrest speakers and a temperature-controlled mobile refrigerator [7]. Safety Standards - The S09 meets the MGGG design standards and incorporates a robust safety structure with 100% high-strength steel usage, side airbags, and a comprehensive safety system [9]. Powertrain and Efficiency - The vehicle utilizes the "Original Intelligent Range Extender 2.0" technology, which claims to save approximately 20,000 yuan annually in energy costs compared to traditional fuel SUVs [9]. Marketing Strategy - The marketing slogan "Separation Fee, Deep Blue Covers It" targets competitors' user bases, while the brand strategy focuses on redefining the price and value perception in the large six-seat SUV market [9].