最近，车企都在撤回自己"吹过的牛"。 在今年上海国际车展期间的几百场发布会上，昔日里疯狂把"高级智能驾驶"加大加粗的车企们极其低调，涉及到智驾的时候一定要强调一下是"辅助驾 驶"。 图源：微博截图 深蓝汽车与华为深度合作的深蓝S09车型，HarmonySpace鸿蒙座舱5+华为乾崑智驾辅助ADS 3.3成为该车型的卖点；在介绍与华为的合作时，深蓝汽车方 面特意强调"在智能辅助方面"。 喊出"智驾平权"的比亚迪发布"天神之眼"系统的时候还写着"高阶智驾"，但在2025上海车展发布的仰望U8L，其标配"天神之眼A"的后缀由"高阶智驾三激 光版"变更为"驾驶辅助三激光版"。 从车企发布会到展台互动，从政策动向到消费者反馈，"安全冗余""场景优化""规范宣传"等成为关键词。在车展现场，有观众表示，购车时已从"关注功 能炫酷"向"验证实际可靠性"转变。 01 重新审视"智驾" 自智驾热潮兴起以来，因驾驶人错误使用智能驾驶操作而酿成的交通事故时有发生。 2024年10月，一辆开启智驾功能的问界新M5汽车在行驶至宾鹤高速公路一弯道时，未紧急制动撞死了误闯超车道的11只羊，随后又撞击护栏，继续向前 行驶了100余米。 202 ...

Core Viewpoint - The Deep Blue S09 has been officially launched at the 2025 Shanghai Auto Show, targeting the mainstream large six-seat SUV market with a competitive pricing strategy and a focus on advanced features and safety [2]. Pricing and Consumer Benefits - The Deep Blue S09 offers five configurations with a price range of 239,900 to 309,900 yuan, and the first batch of consumers will enjoy seven exclusive benefits valued at over 83,000 yuan [2]. Market Positioning - The vehicle aims to compete directly with existing models like Li Auto L9 and AITO M9, positioning itself in a highly competitive segment [2]. Space and Comfort Features - The S09 features a wheelbase of 3,105 mm, providing ample space for all passengers, particularly with a third-row legroom of 860 mm and a maximum cargo capacity of 1,392 liters, catering to family camping and travel needs [6]. Technology and Entertainment - Equipped with dual 15.6-inch front screens and a 21.4-inch rear entertainment screen, the S09 includes advanced features such as headrest speakers and a temperature-controlled mobile refrigerator [7]. Safety Standards - The S09 meets the MGGG design standards and incorporates a robust safety structure with 100% high-strength steel usage, side airbags, and a comprehensive safety system [9]. Powertrain and Efficiency - The vehicle utilizes the "Original Intelligent Range Extender 2.0" technology, which claims to save approximately 20,000 yuan annually in energy costs compared to traditional fuel SUVs [9]. Marketing Strategy - The marketing slogan "Separation Fee, Deep Blue Covers It" targets competitors' user bases, while the brand strategy focuses on redefining the price and value perception in the large six-seat SUV market [9].