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Group 1: Market Trends and Brand Performance - Apple, Huawei, and Xiaomi continue to lead the market driven by AI technology innovations, with Huawei ranking first in brand sales heat due to the launch of the Huawei Pura X "foldable" phone featuring HarmonyOS AI [2] - Xiaomi's recent product launch of "Mijia Smart Audio Glasses 2" integrates AI voice interaction and scene recognition, marking a significant step in AI hardware production [2] - The demand for outdoor digital equipment is increasing, with brands like Huawei and Realme adapting their products to meet the needs of health-conscious consumers, transforming digital gear from mere tools to companions for outdoor activities [3] Group 2: Product Innovations and Features - Huawei's recent product releases include the Huawei Band 10, which features new health monitoring capabilities, and the HUAWEI FreeBuds 6, catering to urban sports enthusiasts [3] - Xiaomi emphasizes its outdoor photography capabilities through marketing campaigns, encouraging users to share their experiences with the Realme 11 Pro+ [3] - The integration of generative AI technology into consumer electronics is expanding, with brands developing new categories such as "AI phones," "AI computers," and "AI office" products to create a comprehensive ecosystem [2] Group 3: Index and Evaluation System - The "Consumer Guide Compass" series index report by Shiyuan Index aims to objectively present trends in the consumer market across various sectors, including 3C digital, outdoor sports, and beauty products [4] - The index continuously monitors 12 major industries, providing valuable insights for businesses to track market trends and enhance competitive advantage [4]

Core Insights - Huawei continues to lead the foldable smartphone market, having pioneered the category since 2019 and maintaining over 100% annual growth for six consecutive years [4][11] - The launch of the HUAWEI Pura X marks a significant innovation, breaking traditional smartphone boundaries and offering a unique user experience [6][10] Market Position - Huawei holds a 51.29% market share in the Chinese foldable smartphone market, leading for five consecutive years despite increasing competition from brands like Honor, Vivo, Samsung, and Xiaomi [11] - The foldable smartphone market in China is projected to reach approximately 9.17 million units in 2024, reflecting a year-on-year growth of 30.8% [11] Product Innovation - The HUAWEI Pura X features a 16:10 aspect ratio, enhancing reading and viewing experiences, and incorporates advanced technologies such as AI eye movement page turning [6][8] - The device is equipped with a 3.5-inch external display, a robust hinge made from aerospace-grade materials, and supports satellite communication [8][9] Technological Advancements - Huawei has made significant strides in overcoming key challenges in the foldable screen industry, including innovations in hinge design and screen materials [14] - The company has introduced various foldable models, each contributing to the evolution of the category, such as the lightweight HUAWEI Mate X3 and the world's first commercial triple-foldable device [10][14] Ecosystem Development - Huawei is actively promoting the ecosystem for foldable devices, collaborating with partners to establish standards and enhance user experience across applications [14] - The introduction of the HUAWEI Pura X is expected to broaden consumer perceptions and future development of foldable smartphones [15]