Group 1: Market Trends and Brand Performance - Apple, Huawei, and Xiaomi continue to lead the market driven by AI technology innovations, with Huawei ranking first in brand sales heat due to the launch of the Huawei Pura X "foldable" phone featuring HarmonyOS AI [2] - Xiaomi's recent product launch of "Mijia Smart Audio Glasses 2" integrates AI voice interaction and scene recognition, marking a significant step in AI hardware production [2] - The demand for outdoor digital equipment is increasing, with brands like Huawei and Realme adapting their products to meet the needs of health-conscious consumers, transforming digital gear from mere tools to companions for outdoor activities [3] Group 2: Product Innovations and Features - Huawei's recent product releases include the Huawei Band 10, which features new health monitoring capabilities, and the HUAWEI FreeBuds 6, catering to urban sports enthusiasts [3] - Xiaomi emphasizes its outdoor photography capabilities through marketing campaigns, encouraging users to share their experiences with the Realme 11 Pro+ [3] - The integration of generative AI technology into consumer electronics is expanding, with brands developing new categories such as "AI phones," "AI computers," and "AI office" products to create a comprehensive ecosystem [2] Group 3: Index and Evaluation System - The "Consumer Guide Compass" series index report by Shiyuan Index aims to objectively present trends in the consumer market across various sectors, including 3C digital, outdoor sports, and beauty products [4] - The index continuously monitors 12 major industries, providing valuable insights for businesses to track market trends and enhance competitive advantage [4]

持续深入技术无人区，华为打造折叠屏赛道"新范 式" 折叠屏市场格局渐定，作为赛道开创者的华为持续领跑。 2025年3月20日，华为Pura先锋盛典及鸿蒙智行新品发布会在深圳举行，会上华为正式推出了首款阔折 叠HUAWEI Pura X，借此一举打破智能终端形态边界。 事实上，自2019年华为首创折叠屏品类以来，该赛道连续6年保持超100%的年增速，成为智能手机市场 少数逆势增长的核心增量极。在这一过程中，作为先行者的华为不断推陈出新，以强大的科研力为产品 赋能，回馈消费者的信任。 值得一提的是，在折叠屏市场上攻城拔寨之余，华为还不断强化各大产品板块。在这次发布会上，华为 还公布了鸿蒙操作系统5的全新升级计划，并宣布搭载鸿蒙操作系统的鸿蒙电脑将在2025年5月份亮相。 此外，华为FreeBuds 6、华为WATCH GT 5新色、华为手环10、华为智慧屏S6 Pro、华为鸿蒙智家、问 界M9 2025款、问界新M5 Ultra、问界M8、享界S9增程版等多款全场景智慧新品也在会上重磅亮相，并 官宣刘亦菲正式成为鸿蒙智行智界品牌大使。 折叠屏新标杆迎风起 《颠覆性创新》作者威廉·泰勒曾总结：决定品牌地位的，不只有 ...