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东方证券-汽车与零部件行业:预计鸿蒙智行车型销量市场份额将有望继续提升,产业链公司将持续受益-251008
Xin Lang Cai Jing· 2025-10-08 13:41
Core Insights - Hongmeng Zhixing achieved impressive pre-sales during the National Day period, with multiple new models launched in September expected to drive sales and market share growth in Q4 [1] - The high-end and luxury vehicle market share of Hongmeng Zhixing is leading, with a more complete product matrix expected by 2026 [2] - The proposed national standard for intelligent assisted driving is expected to enhance the market share of vehicles equipped with Huawei's driving assistance technology [3] Group 1 - Hongmeng Zhixing's total pre-sales reached 41,300 units from October 1-7, a 44% year-on-year increase compared to 28,600 units last year [1] - In September, Hongmeng Zhixing's delivery volume reached 52,900 units, with new vehicle pre-sales hitting a record high of 110,000 units [1] - New models such as the Aito M7, Shangjie H5, and Xiangjie S9T have received strong pre-sales, indicating a positive outlook for Q4 sales [1] Group 2 - The Aito S800 has accumulated over 15,000 pre-sales in four months, significantly outperforming competitors like Porsche Panamera and Mercedes-Benz S-Class [2] - The Aito M9 has maintained its position as the market leader with over 500,000 units sold for 18 consecutive months [2] - By 2026, Hongmeng Zhixing plans to launch new models across its product lines, including new SUVs and off-road vehicles, to strengthen its market position [2] Group 3 - The Ministry of Industry and Information Technology is seeking public opinion on a mandatory national standard for intelligent connected vehicles, set to be implemented on January 1, 2027 [3] - The standard will establish stricter entry requirements for L2-level assisted driving systems, which may benefit vehicles equipped with Huawei's technology [3] - Huawei's advanced driving capabilities are expected to help high-end brands like Aito capture market share from traditional luxury vehicles [3] Group 4 - With the launch of new models and the impending implementation of the intelligent driving standard, Hongmeng Zhixing's sales and market share are expected to rise [4] - Recommended investment targets include SAIC Motor, Jianghuai Automobile, and various component suppliers such as Yinlun, Xinquan, and Bojun Technology [4]