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“热”中观“新”②|首发经济如何激活消费潜力?
Sou Hu Cai Jing· 2025-07-31 20:37
Group 1: New Attractions and Economic Impact - Shanghai's first LEGO theme park opened on July 5, attracting visitors from various cities, leading to a 6-fold increase in accommodation bookings in Jinshan District [1] - The "Louis Number," a new landmark created by Louis Vuitton, features a unique terrace economy and has generated significant public interest and online discussions [3] - The emergence of new attractions like the LEGO park and "Louis Number" reflects a trend of innovation and freshness in Shanghai's summer tourism landscape [3] Group 2: Launch Economy - The launch economy, characterized by its innovative nature and ability to attract consumer attention, has become a key strategy for boosting consumption across various regions [5] - Cities like Beijing and Shanghai are implementing policies to promote the launch economy, with initiatives such as a minimum of 100 new performances annually in Beijing and the "Launch Shanghai 3.0" support policy [5] - Chengdu is also focusing on the launch economy, with a three-year action plan to enhance its development ecosystem [5] Group 3: Sustainable Development of Launch Economy - The launch economy relies on a complete and mature industrial and ecological chain, emphasizing the need for continuous optimization and upgrading of supply-side capabilities [6] - There is a need to transition from one-time trial consumption to long-term and normalized consumption patterns within the launch economy framework [6] - Chengdu is positioning itself as a high ground for the launch economy, with numerous new stores and products being introduced, indicating a vibrant consumer environment [8]