Core Viewpoint - The article discusses the launch of the "Zun Jie" brand by Huawei and JAC Motors, focusing on the Zun Jie S800, a new ultra-luxury vehicle that aims to challenge the traditional dominance of international brands in the high-end automotive market [3][10]. Group 1: Strategic Partnership and Investment - In December 2023, Huawei and JAC Motors announced a comprehensive strategic partnership to establish the "Zun Jie" brand, building on four years of collaboration [3]. - The project has seen an investment exceeding 10 billion yuan, with the establishment of a dedicated design center in Shanghai and a specialized R&D and manufacturing team of over 5,000 people [3][10]. Group 2: Market Positioning and Consumer Response - The Zun Jie S800, priced between 708,000 to 1,018,000 yuan, targets the ultra-luxury sedan market, which represents about 1% of the overall automotive market but contributes significant profits [5]. - Following its launch, the Zun Jie S800 received over 1,000 pre-orders within an hour, with more than 70% of orders for the highest configuration priced at 1,018,000 yuan [5][10]. Group 3: Technological Innovation and Features - The Zun Jie S800 integrates advanced technologies, including the HUAWEI ADS 4 intelligent driving system, which features 36 sensors and self-developed algorithms for near-professional driving assistance [7][12]. - The vehicle emphasizes a luxurious experience through high-quality materials and innovative features, such as a smart lighting system and advanced safety measures like the Angel Seat active safety protection system [9][11]. Group 4: Industry Context and Future Outlook - The launch of the Zun Jie S800 represents a significant move by Chinese brands into the ultra-luxury market, traditionally dominated by foreign brands, leveraging advancements in electric and intelligent vehicle technologies [16]. - The article highlights the importance of a robust domestic supply chain, with over 95% of the Zun Jie S800's components sourced from local suppliers, reflecting China's growing capabilities in the automotive sector [15][16].